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Fill Funnel with Inbound MarketingIt’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle.
Think of the last time you performed a Google search for your firm using a specific keyword, for example, “law firm in Charlotte”, and you see your top 3 competitors websites and not yours. You go to page 2, still not there, page 3, and so on, but let’s face it, rarely do people take the time to search beyond page 1 – much like they didn’t take the time to find the gas station in the middle of the desert. As a matter of fact, the first 10 results account for approximately 71% of clicks, pages 2 and 3 approximately 5% and the remaining 15% to paid ads.
So how can your law firm’s website potentially capture that overwhelming majority of first page clicks? Well, unfortunately, the answer isn’t simple, but there are some basic SEO components to begin understanding the process:
Website Optimization
This process involves optimizing an existing website or designing a website from scratch with the intent to rank well with search engines. Components include relevant keywords and phrases, appropriate meta tags and image tags, to name a few, ensuring search engines can access the website, thus improving the website will be indexed by search engines.
Ease of Navigation
Have you ever visited a website and clicked on multiple pages searching for something, but never found it and end up hitting the back button instead? Your law firm’s website is a potential client’s first impression of you. If they cannot find what they are looking for and leave, there is a trust factor broken and search engines notice this as well. Keeping users on your site and finding what they searched for with minimal clicks is an important part of SEO.
Fill Funnel with Inbound MarketingIt’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle.
Think of the last time you performed a Google search for your firm using a specific keyword, for example, “law firm in Charlotte”, and you see your top 3 competitors websites and not yours. You go to page 2, still not there, page 3, and so on, but let’s face it, rarely do people take the time to search beyond page 1 – much like they didn’t take the time to find the gas station in the middle of the desert. As a matter of fact, the first 10 results account for approximately 71% of clicks, pages 2 and 3 approximately 5% and the remaining 15% to paid ads.
So how can your law firm’s website potentially capture that overwhelming majority of first page clicks? Well, unfortunately, the answer isn’t simple, but there are some basic SEO components to begin understanding the process:
Website Optimization
This process involves optimizing an existing website or designing a website from scratch with the intent to rank well with search engines. Components include relevant keywords and phrases, appropriate meta tags and image tags, to name a few, ensuring search engines can access the website, thus improving the website will be indexed by search engines.
Ease of Navigation
Have you ever visited a website and clicked on multiple pages searching for something, but never found it and end up hitting the back button instead? Your law firm’s website is a potential client’s first impression of you. If they cannot find what they are looking for and leave, there is a trust factor broken and search engines notice this as well. Keeping users on your site and finding what they searched for with minimal clicks is an important part of SEO.
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