While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.
6 facts about high-ranking SEO contentOur relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior.
The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post.
So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Here are six high-impact areas to focus on with SEO efforts.
Mobile Friendliness
Content Length
SEO Generates Leads
Long-Tail Keywords Perform Best
Video Content Is Growing
Images Improve Rankings
#1. Mobile-Friendliness
Fact: In mid-2016, mobile search overtook desktop search as the dominant Google search vehicle.
As such, there’s been extra focus on making sites more mobile-friendly over the past few years. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t.
6 facts about high-ranking SEO contentOur relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior.
The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post.
So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Here are six high-impact areas to focus on with SEO efforts.
Mobile Friendliness
Content Length
SEO Generates Leads
Long-Tail Keywords Perform Best
Video Content Is Growing
Images Improve Rankings
#1. Mobile-Friendliness
Fact: In mid-2016, mobile search overtook desktop search as the dominant Google search vehicle.
As such, there’s been extra focus on making sites more mobile-friendly over the past few years. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t.
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