Welcome to another edition of my ongoing series here on Biznology – link building basics.
So far, we’ve learned the basics of:
Conducting a niche analysis
Performing a site audit
Finding link opportunities
Vetting link prospects
In this post we will cover outreach, one of the most important aspects of link building.
Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon.
Compile a Refined Outreach List
In the last post we learned how to apply the “smell test” to properly vet your link prospects. Now that you have filtered out the irrelevant link opportunities, you can begin to compile a refined outreach list.
Compiling a detailed outreach list will help keep you organized as you work through your outreach initiative. Some key information that you should contain in your outreach list includes:
Name of contact
Email address
Person’s site/company
Position at site/company
Existing Social Profiles
Previous contact/relationship
Date contacted
Working from this list during outreach will keep everything organized and help you track who you’ve contacted and how. Organization is vital to outreach success, and maintaining a well-ordered outreach list will make things easier in the long run.
Crafting Effective Outreach
Due to the fact that outreach inherently involves person-to-person communication, your outreach messages will typically be unique. However, there are some basic best practices you can follow to improve your chances of success.
So far, we’ve learned the basics of:
Conducting a niche analysis
Performing a site audit
Finding link opportunities
Vetting link prospects
In this post we will cover outreach, one of the most important aspects of link building.
Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon.
Compile a Refined Outreach List
In the last post we learned how to apply the “smell test” to properly vet your link prospects. Now that you have filtered out the irrelevant link opportunities, you can begin to compile a refined outreach list.
Compiling a detailed outreach list will help keep you organized as you work through your outreach initiative. Some key information that you should contain in your outreach list includes:
Name of contact
Email address
Person’s site/company
Position at site/company
Existing Social Profiles
Previous contact/relationship
Date contacted
Working from this list during outreach will keep everything organized and help you track who you’ve contacted and how. Organization is vital to outreach success, and maintaining a well-ordered outreach list will make things easier in the long run.
Crafting Effective Outreach
Due to the fact that outreach inherently involves person-to-person communication, your outreach messages will typically be unique. However, there are some basic best practices you can follow to improve your chances of success.
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