Next week is “Promotional Products Work Week”! It will take place May 14 – 18, 2018. It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create. We are celebrating it by sharing an infographic with 7 Reasons to Use Promotional Products!
63% of recipients pass on promotional products to someone else after using them. When compared to other types of advertising, promotional products have the ability to increase your exposure when others see the recipients using them. It can actually act as an endorsement of your company or brand.
89% of survey respondents could recall the advertiser that gave them promotional products. This is a much higher rate than other types of advertising that cost the same as or even more than promotional product campaigns do. Many consumers easily and immediately forget a commercial they just saw or heard, but carrying around a promotional product or having it sit on your desk every day does much more for recall.
83% of U.S. customers like receiving promotional products with a logo or message. Promotional products are very different from other types of advertising in that they are actually sought after instead of ignored or forwarded through like television commercials. This makes promotional products a unique choice, but also an effective choice.
Of course, effectiveness is the most important metric when it comes to advertising; and promotional products are ranked #1 when it comes to being the most effective advertising tool. After all, they are memorable, sought after, kept for long periods of time, and are the only advertising form that can be passed onto others. This combination of benefits of promotional products are what helps them rank number one.
Promotional items are carried around by 1/3rd of recipients. This speaks volumes about branding as well as to the relationship you are building with your customers and target audience daily.
63% of recipients pass on promotional products to someone else after using them. When compared to other types of advertising, promotional products have the ability to increase your exposure when others see the recipients using them. It can actually act as an endorsement of your company or brand.
89% of survey respondents could recall the advertiser that gave them promotional products. This is a much higher rate than other types of advertising that cost the same as or even more than promotional product campaigns do. Many consumers easily and immediately forget a commercial they just saw or heard, but carrying around a promotional product or having it sit on your desk every day does much more for recall.
83% of U.S. customers like receiving promotional products with a logo or message. Promotional products are very different from other types of advertising in that they are actually sought after instead of ignored or forwarded through like television commercials. This makes promotional products a unique choice, but also an effective choice.
Of course, effectiveness is the most important metric when it comes to advertising; and promotional products are ranked #1 when it comes to being the most effective advertising tool. After all, they are memorable, sought after, kept for long periods of time, and are the only advertising form that can be passed onto others. This combination of benefits of promotional products are what helps them rank number one.
Promotional items are carried around by 1/3rd of recipients. This speaks volumes about branding as well as to the relationship you are building with your customers and target audience daily.
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