Black History

Did you know that the open rate for SMS is nearly 98%?

Because SMS can offer such incredible open rates, it can be one of the best ways to reach your target audience. But if you want to use SMS to market your business, you may have doubts about where to begin.

You might be unsure of how to get the phone numbers for your campaigns. You may also worry about the kind of messages you should send people, once you have their phone number.

his post aims to provide you with some clarity on how SMS marketing works. Once you’ve read this post, you’ll be able to comfortably answer the question “What is SMS marketing?”



Let’s begin!

What Is SMS marketing?

SMS marketing is a means of marketing that’s based on you sending text messages to people. SMS (short message service) is just another way to describe a text message, and the two terms are interchangeable.

This method of marketing works well, as people carry phones with them everywhere they go. This then makes it easy for you to reach your target audience, no matter where they are.

Additionally, a text message often demands more attention than an email. This is usually down to the fact that not many other companies are using SMS marketing to contact customers.

It’s also worth noting that the notification for a text message often differs to the notification for an email.

SMS notifications are often more audible and can cause the phone to vibrate, whereas emails might not allow for this to happen. Following this, SMS marketing can produce better levels of engagement. That’s because people will quickly check their phone, upon receiving a promotional text message.

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in the past.

At first glance, local SEO might only seem like a B2C thing. The point of local search is to help the public find things nearby that relate to their interests. For instance, if someone is hungry they can look for restaurants on their phones and get results based on their location.

But the stereotype for B2B is different. It’s all done through phones and emails, not someone walking up to a storefront. Business decisions aren’t decided in an instant either, unlike deciding to look for some food. So why would a B2B business even want to look at local SEO techniques?



Quick Takeaways:

Know how Google defines a local business and what characteristics you share with one.
Doing Local SEO right gives you a lot of visibility on search engines.
Give a local flavor to your content, wherever you have or want to build brand presence.

Local Content and Search Advantages for B2B Businesses

There are plenty of tactics that you can use in the quest to raise brand awareness. Some choose to use paid advertising, others want to pay for billboards, and still others engage in email campaigns. Local content is another tactic. Local content is content that talks about something relevant to the local business area.

This kind of content is great for improving local SEO results because it gives search engines the confidence that your business is located in a region. “It really comes down to one question: would you advertise locally to acquire new clients? If yes, then you can utilize local content. If no, local content probably doesn’t make sense for you,” says Crazy Egg.

The process of creating local promotional content is very similar to creating content for a national brand.



Find something which resonates with your local residents
Create a piece of content that encompasses that + is better than what you’ve encountered up until then
Promote that piece of content using social media channels and platforms.

After assessing the results, repeat the process.

A catering company for business events might write something like “Top 5 convention centers in Spokane,” assuming they were in the Spokane area. Local content goes above and beyond general articles to provide information relevant to that area. Articles about local festivals and events, weather conditions, and the like are all possibilities.

Did you know that 15 percent of state surveys miss actual harm and jeopardy nursing home residents are facing?

When these cases come to light, these people need legal representation. If they don’t know about your law firm, they won’t be able to contact you. The ability for people to be able to find your business is why you need an effective digital marketing campaign.

In this article, we are going to talk about marketing a law practice and how you can use the internet to get in front of your target market.



Launching a Successful Digital Marketing Campaign

As you are learning more about launching your firm’s campaign, your goal should be getting your firm in front of your ideal customer. While wide-reaching approach type marketing plans may be the norm, you don’t want normal. When you have a well-planned campaign, you will be able to pass your competition with smart law firm marketing ideas.

When you become a lawyer, you probably didn’t expect to need to learn digital marketing skills for your business. While you may not have gone to school for marketing, you’ll need to get good at it if you want to bring in a steady stream of clients.

Focus on UX (User Experience)

User experience should be the center of your marketing efforts. Your website should allow potential clients to find what they need easily.



Setting up your site’s navigation in a common sense way will make it easier for people to use the site. Keep visible options to a minimum so extra buttons don’t distract users from taking desired actions. Important call to actions should be positioned strategically.

Use YouTube to Get in Front of Potential Clients

Video marketing is a powerful way to get your message in front of your target market. When people watch your videos, it is easier for them to connect with your image than words on a page.

When you use video marketing, do keyword research to find terms you want to rank. You might want to rank for terms in your local area, such as lawyer in your city or attorney in your city. Optimizing your videos for certain terms helps your videos show up in the right places.

Make Sure Your Website Is up to Speed

Did you know the digital advertising industry is worth more than $192 billion?

Do you want to increase your sales but are wondering what is a click funnel? Not to worry! In this article, we’ll go over what it is and how it could help.

Want to learn more? Keep reading to find out.



What is a Click Funnel?

Clickfunnels is an online sales funnel builder. It helps businesses sell, market, and deliver their products online.

This tool helps simplify the online marketing of products and services. Users have funnel options pre-built for a specific service or product.

You can use it to build webinars, landing pages, and membership sites. Clickfunnels incorporates elements needed for a functional sales funnel.

You’ll have a unified and comprehensive package. Many people choose between Clickfunnels vs Leadpages.

How Does It Work?

Clickfunnels allows users to use a bunch of pre-built sale funnels. They choose the one that matches their business needs. Clickfunnels saves you time and speeds up the sales funnel setup.

When you’ve selected your funnel, you’ll need to choose a template. You have a variety to choose from and proven to work. With a bunch of templates to use, you don’t have to worry about a testing phase.

It’s a user-friendly interface. You can integrate clocks, videos, and animation to your templates. You can perform your A/B testing to see what works and what doesn’t work. You don’t have to deal with a learning curve.

Clickfunnels has a staff ready to answer any of your questions. They also have a Facebook group you can join for more support.

https://behindmlm.com/mlm-reviews/us-business-world-llc-review-jd-coin-pump-and-dump-altcoin/Hello to all readers, this is Zak sharing one of my experience with my neighbour.I am 24 and stay in Mumbai, India. Do comment your views on my story. I will start with the story and will describe everything as it goes.


I was living with my family in Mumbai since my birth. Besides our house, we had a home whose owner has rented the first floor of the house to a married couple and the second floor to another one. This story dates back to 2013 when I had just started with my job. Telling about myself I am 5.11” tall, dark and with an athletic build. I had a huge chunk of time with me as my office was very near to my place and did not require much of travelling. I had plenty of time to spend.

To occupy myself I started going to gym and running. It was the month of October and winter had just started. Owing to this I had seen many new faces who had hit the turf for jogging and doing their daily early morning exercise. In mid of October, there was a new arrival in my neighbourhood. A newly married couple named nisha and anish.

Their marriage was arranged and had recently shifted as anish had got a new job in Mumbai. Anisha is a cutie petite girl. She has got the perfect ass. A very tight butt which was jiggly at the same time. She was hardly 23 years of age. She looked very beautiful with her pure white skin, her teeth shining like pearls, eyes of an angel and smile of a slut. I had an eye on her from the day I saw her. For the first time, it was nothing but to admire her beauty. I had even shagged thinking about her more than once every day in spite of getting my dose of fucking from my cousin (anu).


A 5.3” tall girl with an hourglass figure of 36-26-36 was my area of attraction now. I used to stand at one end of my terrace to have a glimpse of her. This constant sneak peek was observed by anu. I neglected her and was always busy with my glares and stares for my new lady love.

On one fine day, I was feeling very horny and said anu that we will sleep downstairs in the room to have our fuck. She denied stating that you can sleep with our neighbour she is not going to sleep with me. I was shocked with her response and understood she was angry on me. I kept everything normal. I had this habit of hitting the gym in the morning.

When I used to go to gym her husband anish would leave for his daily work. As the day passed by I had become friend with anish. As anish was also a young lad we both got used to our company and were a good friend in a month.

Days were passing by and I had become friendly with nisha as well. Nisha and my mother were also getting closed. As most of the time anish used to come late at home, Nisha used to spent most of her time at my house chatting and watching t.V with mom. Slowly she had become part of my family. As I was also working I had little time to see her and ogle at her beautiful face.

One fine day I received a news that my mother’s mom was ill and was admitted. Mom and dad decided to go to nani’s place to see her. I was home alone so mom asked Nisha to take care of me with my food and other daily activities.

The next day only my mom dad flew in the morning. I went to the gym and came back home to freshen up and leave for office. I had developed a very good body by that time and loved it to the core.


As no one was at home I simply pulled down my track and inners and was roaming only on my t-shirt inside the house. I threw off my t-shirt in the washing machine and was seeing my body in the mirror in the hall. I took my protein shake and was sipping it and was playing with my dick with my face facing the t.V. I had connected my PC with USB and had put on a porno to enjoy.

As I still had no mood to go to the office I texted my hr of my nonavailability. I had put on Indian porn of threesome and in that two guys were fucking a girl in both the holes simultaneously. I was playing with my 7-inch meat and was enjoying the show.

I was fully aroused and was imagining myself fucking Nisha and was screaming her name while I was masturbating. I shagged and cummed all over the floor. I was lazy enough to go wash. I took the track pant lying on the ground and cleaned my dick and dozed off on the sofa itself.

As I had slept Nisha crept into my house. My mom has given her a spare key to use it enter my house for cleaning my clothes. As I was not even aware of this I was sleeping naked on the sofa. Nisha pepped into the hall and could hear some noises of fucking coming. As she came into the hall she saw the porno playing on the screen. She forgot everything and was watching it when she found me sleeping on the sofa. She was shocked to see me. She called out my name. All this description was said to me by her when we fucked later.

She called my name twice and as I was a deep sleeper I did not realise it. She did the household work, cleaned up the mess I had made n my room and left. When I woke up I saw all my clothes were on the balcony hanging on the string kept for drying. I was shocked to see that. Many thoughts were coming in my mind and it occupied my mind for almost few hours. It was 12.00pm I thought of having a bath and take lunch.

I entered my bathroom without any cloth and was taking shower when suddenly I hear Nisha calling out my name. Zak your lunch is ready to come to my place. I did not know how did she come inside. I got my answer, I knew it was Nisha who has earlier came in and did the cleaning. Suddenly multiple thoughts started encircling my mind. Did she saw me nude??

Did she touch my dick?

What will she be feeling after seeing this?

I had n number of question popping in my mind like windows error !!

I simply said yes.

I was feeling horny with such thoughts. I took my penis and while in the shower I was moving the upper skin of my dick downward and enjoying the warmth of water jet over it. I did this for few minutes and started moving my thick dick to have pleasure.

Within 5 minutes of masturbation, I had cummed heavily. I took a bath, dried myself and went to lunch at Nisha’s place. She was wearing shorts and t-shirt.

This was not the first time I was seeing her in this attire. But she looked gorgeous to me. The thought that she has seen me naked was arousing me. I was wearing shorts and full-length t-shirt to her house. Due to those thoughts, my dick was already semi erect. She welcomed me with a smile and asked me to sit on the dining table while she serves the food.

I sat there quietly and was seeing her. While she walked past me I could see those huge butts moving up and down in rhythm to her motion. I kept my hand on my dick over my shorts and was squeezing it. She brought the foods on the table and sat in front of me and serve me foods. I was not making an eye contact.

When she sensed I was not acting normal she broke the tense situation by asking why did you not go to the office. I said I was feeling bored so thought of taking a day off. She was behaving normally and asking so what’s your plan for the day.? Going out somewhere? Meeting your girlfriend? Blah blah.

I was just paying attention to her boobs which were very well visible to my naked eyes. Each bite I took I would imagine myself sucking those melons. Nisha was talking to me and I was engrossed in eating… Eating her boobies in my imagination.

She pinched me and asked what happened. I lied that I am having a headache. She told you can sleep her after your lunch I will give u head massage. I finished my food and she gave me a way to her bedroom. As I was tall I was not able to fit on her sofa. I lay on the bed and was thinking this is the same place where anish would be fucking her. I was getting hard on due to such imagination.

Meanwhile, she went to keep the utensils and came back to the room with oil. She took my head and kept it on her lap. I was so aroused as I could the under part of her boobs from below. I was slowly getting aroused. She was like a careful girl caressing my head and giving me a head massage. The smell of her was mesmerizing me, I wanted to just squeeze her big 36d boobs. I initiated the chat, I asked her

I- where is anish ?.

Nisha – he has gone to the office and will come back in the evening.

I- what do you do when he is not in the house, don’t you get bored.

N- today you are here, I should I get bored?

I was loving her talks and thought of surprising her with my question.

I- did you come to my room in the morning ?

N- yes I did. You were sleeping so I did not wake you up.

I- did u see me on the sofa.

She laughed at it and said.

N- I was there for almost half hour I saw everything idiot.

I was bamboozled by her frankness.

I- did you see my dick?

N- yes I did.

I- what do you feel when you saw it.

N- it was huge.Anish has got a smaller one than this.

As the chat was going well. I picked myself up and sat next to her.I was seeing deep into her penetrating eyes. Her lips were inviting me for a kiss. She then opened up and was asking questions which were increasing my dick rate !! Yes, dick rate….

N- tumne kabhi kisi ladki ko choda hai (did you had sex experience with anyone)

I- yes I had sex with few.

N- tumhara stamina kitna hai, kitne baar kar sakte ho,( how many time you can do it in one go)

I- if its you ii can do it for minimum 4 times.( I had sex with my cousin once for 4 long sessions once)

N- impossible tum itna kar hi nahi sakte. ( you can’t have sex for so much session)

I- if I prove that to you what you will do whatever I ask you, you will have to do it. She readily agreed to it.

I thought this is the right time to approach her. I put my hands on her thighs and again ask her whether she will do what I ask if she loses. She again agreed and said. Karke dikha pehle fir bataungi.(do it first then I will tell). I was agitated with her reply and thought of showing her how can I do that. It was 1.00 pm and I knew it will take minimum 6 hours for her hubby to come even if he is late.

I went near to her and kissed her on lips. I did not even try to force myself on her.

As soon as I kissed her she opened her mouth without any hesitation and we were engrossed in the kiss. I kissed her for few minutes and my hands started roaming on her boobs over her top. I was moving my hands around her breast and could feel her heart beats. She pushed me aside and removed her clothings in a jiffy. I loved her aggressiveness.



She was giving a nice view of her boobs. Her low neck tank top gives me full access to her two fully developed boobs. This boobs I tell you resembled like mia khalifa’s big rounded one. She was naked in a minute before me without any help from me. She said this is my gift for your dick. Show me what you have . I was already horny and took out my dick.

I walked near her and kept my dick near her mouth. My zuzu was longing for her lips. She took it with her hand and pulled me with my dick on the bedside. It was paining due to her grip. She said fuck me till I die.I knew I a having a lifetime experience with this lady. She pulled my foreskin backward and the bob was out like a purple and red lollypop.

She placed the tip of her tongue on the part of my penis from where we pee. The sensation of her touch was mesmerizing; it gave a sense of shock in me. She rolled her tongue over my penis forehead and licked it like a slut. She indeed acted like one.

My one hand was at the back of her head keeping her busy around my dick and other started to feel her 36 d big boobs and pinched her nipple. She screamed out of pain by removing her mouth from my dick. She said don’t do it again or else I won’t suck you.

I was quiet and moved my hand to other boob. I played with them. I knew that pleasure was building inside me and I could explode anytime. I pushed her towards my head and without giving any signal. I grunted and spurted all my sperms in her mouth. It hit her throat and she choked.

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.

Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Statistics showed that most people (33 percent) click on a paid search ad because it directly answers their search query.

Interestingly, 77 percent of respondents said that they are confident that they can recognize paid search ads versus organic advertisements. For this reason, marketers need to be mindful of the search-intent of B2B buyers as they target keywords, craft ad copy, and landing page destinations.



Marketers and the Benefits of PPC Ads

Although buyers can recognize PPC advertisements versus organic ads, this is not stopping them from clicking, according to previous research.

Clutch conducted a survey to determine how PPC is benefiting marketers. Although 77 percent of customers say they can spot PPC ads, they often choose to click through to learn more about business offerings. About 75 percent believe that these ads typically make it easier for them to find information about companies online.

“Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey. “Namely, businesses can improve their brand awareness and earn high-quality site traffic if people find their ads helpful.”

Only 19 percent of customers said they clicked on a paid ad because it had a compelling title, description or image. Most people (33 percent) previously noted that they clicked on an ad because it answered a question.

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being said, one of the major activities for SEO is link building. Efficient link building helps you build relevancy as an industry expert.

It also helps you expand your reach on the market and gives potency to your content. Not only that, but high-quality backlinks share the first place with content as the most important factor for rankings on search engines, such as Google. That being said, creating high-quality backlinks requires a good link building strategy and the right approach that will yield value to your business. Here are a few tips for creating such a successful link building strategy.



1.Know your target audience well

Understanding your target audience is the key to having a successful link building strategy. The main reason is that you must craft links and content that is in accordance with your audiences’ preferences and likings. Otherwise, you’re simply wasting time on building irrelevant links that won’t yield any interest or drive more traffic to your website for that matter.

Therefore, you should conduct some thorough market research and find out as much as you can about your audience. For instance, who they are, what their interests are, what their needs and expectations are, as well as what their core demographics are. That will tell you more about what type of content to create for both your audience and for your link building campaign.

2.Seek out relevant sources for your links

When creating quality backlinks, it’s important to do so on credible and reputable sources. The main reason is that the more credibility and domain authority your sources have, the more credibility you gain in return. Not only that, but you must also target sources, such as websites and blogs your target audience visits or follows.

That way, the links you build on those sources will be more efficient and will engage your audience and help you build awareness. A good way to start would be to identify good guest posting sources. By becoming a contributor on relevant blogs, you ensure that your audience notices and shows interest in you. In addition, you’re positioning yourself as an expert, which will help you build trust with your audience.

Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences. According to Forrester, continuous optimization is “an analytics-driven approach that seeks to leverage every customer interaction to evolve the understanding of the customer, which is in turn used to evolve and optimize current and future customer experiences.” In today's age, optimizing your digital presence to meet the needs of consumers is vital in promoting new sales, customer loyalty, and business growth.

Why Is It So Difficult to Achieve?

Often times, while some members of an organization may wish to start moving toward optimization, there are factors that actually prohibit their ability to achieve it. Common challenges that businesses are faced with include lack of data available and the misconception that all visitors are the same. It’s important to understand that every user is unique, and not everyone will engage with content or experiences in the same way across digital channels (think email, website, and mobile apps). Without an ample amount of data, decisions tend to be based upon opinions and hypotheses rather than factual evidence.



So, Why Should Your Business Care About Optimization?
By utilizing a testing strategy to reach optimization, businesses are able to use data as evidence in deciding what content, designs, and experiences will resonate with people most in order to create better-performing user experiences across the board. There are a plethora of reasons as to why businesses should adopt an optimization strategy, but here are a few of the most common reasons:

1) An optimized UX on your website or app shortens the path to conversion for your visitors.

Consumers are constantly looking for the quickest and easiest ways to accomplish tasks, and optimizing the user experience is vital in helping users accomplish this. By testing and collecting data to determine exactly how users interact across digital platforms, organizations are armed with the facts around how to convert visitors quickly, easily, and seamlessly without a conscious thought from the user.

2) Gathering actionable insights allows your business to keep up in an ever-changing marketplace.

Gathering actionable insights is where data collection becomes a true game changer. Monitoring users on a website allows a great deal of information to be gathered, and based on user behavior, areas of opportunity and areas of strength can be identified extremely quickly. This allows business to turn data into knowledge and power, to eliminate the guesswork when planning for future designs and experiences.

3) Cross-channel enablement enhances your ability to foster brand equity.

By testing, collecting data, and gathering actionable insights, business are able to start moving toward a cross-channel approach. Serving users consistent experiences across digital channels not only helps increase brand awareness, but it fosters the idea of brand loyalty and the ability for visitors to remain connect and engaged with specific products or brands that are of interest.

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily basis for creating content. I have learned some important lessons about blogging that are specific to this technical and industrial audience.

Editorial calendar: This may sound like content marketing 101 but let me tell you why it is so important for industrial blogs. At a recent discovery meeting, I received little to no response when I asked a group of engineers about their customers’ challenges that we could blog about. I was expected to do the industry research and come back with a list of topics. Ideas for blog posts just flowed after I presented my findings. I kid you not; I now have weekly blogging topics lined up until the second week of November for this manufacturing client.



SME Interviews: I have found it a lot easier to write technical blog posts if I start by interviewing SMEs. I have to do my homework and come prepared with a list of intelligent questions to ask. Engineers can spot a novice quickly and they are not particularly patient with people trying to interview them about a topic that the interviewer knows very little about.

Be a ruthless editor: Writing copy based on interviews is one thing but the skill that I find most useful is editing. It takes time and understanding of the subject matter to publish blog posts that are compelling stories that educate and engage readers. One caveat I have discovered is that there is a fine balance between being a marketer and a technical content editor. What may sound geeky to a marketer may be just the right content for a technical audience.
Become an SEO expert: You’ve got to learn most everything there is to know about keyword research, on-page SEO and internal linking with keyword-rich anchor text. There is no point in publishing a bunch of unoptimized blog posts that your target audience will never find in search engines. SEO and social marketing skills are what separate a content marketing expert from a copywriter.

Add a touch of humor: This one is a myth buster. Contrary to popular belief, engineers do have a sense of humor and appreciate wit. Just don’t go overboard and try to be too clever and cutesy. Clever wordsmithing will only take you so far if your content lacks technical accuracy and substance.
For more on this topic, you may want to read my earlier post, “How to Coax Content Out of Engineers.”

As a Mechanical Engineer myself, I find it easier to interact with technical SMEs but I still have to go in there prepared to get my job done. I know I couldn’t just wing it after all these years and having written hundreds of industrial blog posts.

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings.

Businesses at their core, exist to solve a problem for their target audience. Once a business remembers this (even if they consist of a single person), it’s easy to see how basic B2B marketing strategies as mentioned on Forbes, like targeting actual humans, building trust, and reducing expenses for clients can have true appeal and effect.

By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Furthermore, the internet has made it easier than ever for small businesses to scale, especially because they have better access to vendors and drop-shipping companies they can partner with to make their products and services available to more people.



A few good examples of this were given in Diana Huff’s post titled U.S. Manufacturing Anchors the Innovation Economy, which not only discusses how technology has furthered the development of B2B innovation, but it has also allowed companies like Diverse Woodworking, which started in a garage and now has scaled to large warehouse to create custom wood-carved products.

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read. Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible.

In John Deere MachineFinder, optimizing John Deere dealer web pages and contact information has become an important localization element of the entire online marketing program. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?

The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources. These start-ups typically achieve this growth by taking advantage of low-cost alternatives to traditional marketing that can be extremely effective when done well.

A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible.

Your business may not be in the start-up stage, but you can still use growth hacking techniques to grow your business.

When you apply these techniques or “hacks” to your content marketing, you end up doing something that’s come to be known as “content hacking”. A content hacker is someone who achieves massive growth through content.



Quick Takeaways

Content hacking can help boost your marketing efforts in a short time, with a limited budget.
Good content hackers are data-driven, innovative, and constantly optimizing their content.
Analyzing your own successful content and that of your competitors is a great start for driving content growth.

Content Hacking Basics

So how do you become a content hacker? The key is to think outside of the box and look for little content marketing tricks that you can take advantage of to attract more social shares, drive more traffic to your site, and boost your conversion rate.

These days, nearly everyone is using content marketing, and for a very good reason – it’s more effective than many other marketing channels, and yet, you can get started on a shoestring budget.

Some of the things you must consider to growth hack your content marketing include:

SEO – Google’s algorithm is always changing. Successful content hackers stay up to date with these changes and know how to craft their content in order to use them for their own benefit.

Data analysis and optimization – successful content hacking strategies are almost always data-driven. By carefully analyzing the data you have available, you can look for optimization opportunities and tweak your content strategy for growth.

Recognizing opportunities – a good content hacker will always be on the lookout for the next opportunity. Something like being the first to publish a breaking news story in your industry could be your key to achieving explosive success.

Understanding virality – viral content is one of the cornerstones of content hacking. There’s no sure-fire way of ensuring a piece of content goes viral, but content hackers will do their best to maximize the chances of this happening.

Originality – content hacking is all about finding your own unique path and not copying what everyone else is doing. Only those who experiment and think outside of the box can become true content hackers.

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates.

How to rank better in 2018To make things more challenging, Google hasn’t provided any indication of what factors may be contributing to SEO improvement or deterioration. SEO pros know there have been algorithm changes. They just can’t identify exactly how they have been affected.


Despite the uncertainty, there are still certain practices that stand the test of time with SEO. So, if you want to virtually guarantee an improvement in your website’s organic search position, here are a few ideas you should implement in addition to on-page optimization.



Ensure that all of your site’s 301 redirects are going to the right URLs.

It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects.

You can view your redirects either by running a crawler on your website, analysing the server logs, or viewing the list in your redirection plugin (if you have one installed).

Analyse your server logs.

The server logs will unearth the most valuable technical data for your site’s SEO campaign. They will show the exact timings and navigation path that search engine crawlers take on your website. It’s essential that you analyse the URL paths, redirections, loading success, or errors flagged in the server logs.

Additionally, you will need to identify how many URLs the search engine crawler is visiting each time it’s on your website. This way, you can optimise your “crawl budget” to ensure the search engine crawler finds and indexes the URLs and the content that you want it to access on your website.

Add a responsive mobile design to your website.

Google continues to put more emphasis on mobile-friendly websites. The easiest solution is to add a mobile-responsive design for smartphones, tablets and other portable devices. If your site is also configured to a mobile application, Google provides developer guidelines to allow users searching from mobile devices to open the app directly from the organic search result.

Add AMP to your site’s content pages.
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If your website hosts informative articles, blog posts or news articles, you’ll want to incorporate accelerated mobile pages (AMP) on your site. This will allow you to serve content more quickly on mobile devices. Google tends to look favourably on sites that incorporate AMP.

Automate SEO activities with Sheer SEO

Minimize your web page size to improve the loading speed.
Web page loading time is important because the search engine crawler will attempt to download as many pages as it can to crawl and index the web content. If a web page size is too large, it will slow down the crawling process and may force the crawler to leave the website prematurely.

Aim to limit the size of your web pages to 1MB or less. This should allow the crawler to download and crawl more pages, thus improving the organic search visibility of the website.

Given the modern data environment, improving your PPC results will increasingly rely on processing quality data. Going from good to great PPC performance involves collecting and processing bigger data sets and using machine learning to find and select the best bids. But, despite what you may fear, humans are an integral part of this process as well. Machines can’t do it alone.

You’re a talented search marketer, but you want to constantly improve, grow, and stay sharp on the latest techniques in digital marketing. Whether you’re the hands-on owner of a SEM program day-to-day, or you’ve stepped away to think more broadly about your digital acquisition strategy, the goal is still the same: turn your PPC channel into an efficient and predictable revenue driver. 

But, once you’ve started hitting the ceiling, it’s time to put more of your data to work.




Collecting More Data from PPC

I’m going to assume you’re a pretty advanced search marketer, so you’ve got your ducks in a row regarding your program structure. This means you probably have strong campaign build-out, highly relevant ad groups matched with ad copy and keywords that are tested, kept clean, and aligned with a good landing page experience.

You’re also probably driving some significant volume. If PPC is a truly pivotal channel–generating forty, sixty, or eighty percent of your revenue–you’re willing to spend a lot with search engines. Lots of dollars leading to lots of clicks and revenue.

When you’re spending tens of thousands (or hundreds of thousands) of budget dollars on search engine marketing, you earn a valuable byproduct: data.

This data is a gold mine! Every click results in some set of actions on your website and some get further down the path towards revenue than others. Beyond that, every click is not only attributed to the keyword, ad, ad group, and campaign, but also to all sorts of attributes and dimensions that provide details about demographics, geographies, and habits.

The intricate customer journeys of the modern era make a “Conversion” in Google Ads worth less – and your own ability to track the path to revenue so much more meaningful. Your data tells a better story, you just need to capture it, unify it, and process it. 

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives.



What Are B2B Buyer Personas?

Buyer personas are fictional characters that represent types of users that typically use, evaluate, and authorize the purchase of B2B products and solutions.

In coordination with buyer journey mapping, personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

Here are additional definitions from around the web:

Ardath Albee & MLT Creative: “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” (source)
Adele Revella: “A buyer persona as an archetype; a composite picture of the real people who buy, or might buy, products like the ones you market, based on what you’ve learned in direct interviews with real buyers.” (source)
For online marketers, buyer personas can provide direction in the channel-specific campaign development.

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO, PPC, content marketing, and social media.

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy.

What is earned media? It is the attention a brand receives through through media or other websites. It is called "earned" since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.

So how do you get it? A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy.



Which begs the question...

What is Happening to Modern Journalism?

Cision, one of the most foremost resources for everything PR, has released its 2019 State of the Media Report. This report helps us see where media relations is headed and what PR tactics would be most useful. 

What does this Cision report have to say about the state of modern journalism? The intro puts it this way: "In this fragmented, dynamic media environment, communications and PR professionals have an opportunity to become even more reliable partners with their media counterparts. " Given the right PR tactics, PR professionals can succeed in firing up their media relations strategy.

Another study, Onclusive's 2019 Global Journalism Report gives us more valuable information about how we view journalism in the 21st century. Onclusive has based its report on an analysis of 2.1 billion pieces of editorial content between Q1 2018 and Q1 2019.  Its conclusion: "The world of journalism has never been as dynamic as it is today .... The numbers tell a story of an author ecosystem which is fragmenting across publication tiers, editorial topics, and content formats."

What makes today's journalism so different and powerful? The report refers to two key areas to which we may attribute this: digital media and self-publishing.

Where once it was easy to know which media to pitch, today given the proliferation of Tier 3 publications (the non-media elite), there is a virtual army of lesser known outlets to penetrate. Moreover, brands can easily publish their own content and get their name and ideas in front of more eyeballs by amplifying owned content with paid media.

Let's examine these two reports and the findings therein to see what we can learn, as well as pinpoint how it will impact modern PR strategies and tactics.

Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals.

Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”?

Ever since the introduction of Google’s Penguin algorithm link building has shifted to quality over quantity. Here are some barometers you can use to measure link quality during a campaign:

Relevancy
SEO value
Usefulness
Marketing value



Always scrutinize your links in these four areas to ensure you are building links that will contribute to a successful campaign.

Relevancy

Relevancy offers a great starting point when evaluating link quality.

If the relevancy isn’t there, you know you have an issue right off the bat. Links form online connections between two websites, and without some sort of relevancy these connections wouldn’t make sense.

There are four main types of relevancy to consider, and some are more crucial than others. In order of importance, they are as follows:

Link to page – the contextual relevance of the link on the page
Page to page – the relevance between the page on your website and the page linking
Domain to page – relevance between your site and the page linking
Domain to domain – relevance between your site (as a whole) and their site (as a whole)
Now all of these levels of relevance don’t have to line up perfectly every time, but the overall relevance still needs to be there. If you have any doubt, try to explain the relevance out loud to another person. If you’re struggling the relevance likely isn’t there.

For a more in-depth explanation of relevancy in link building, check out Cory Collins’ article here.

SEO Value