Black History

What is Content Marketing?

Companies use content marketing strategies in order to attract the attention of potential new customers and then retain them long enough to gain their business.

These strategies are not simply producing content but creatively weaving content in a way to make it interesting.

Here is a list of steps you want to follow before you start implementing content marketing in your moving business:

Designate someone to be in charge of your content marketing
Define the mission or purpose of your marketing
Publish daily or at least very regularly
Publish content that is popular with modern culture to gain audience attention
Choose between using a branded or unbranded content hub
Optimize subscriber building
Implement Content Marketing ROI to determine your engagement and reachability
Once you have looked at these steps, you can look at several content marketing examples of techniques to use for your moving company.


Content Marketing Examples

When implementing content marketing techniques for your business there are many ways to creatively draw attention. Let’s look at 10 examples of content marketing techniques you can use.

1. Blogging

Blogging is a great starting point for content marketing. It allows you to draw attention to your social media presence and attract followers. Here are a few blogs of companies that are successful:

Buffer
Hubspot
Rip Curl
Write an article about several things that stand out about your moving company and title it something like “5 Reasons Our Moving Company is Unique.”

2. SEO through Social Media

Social media platforms are incredibly important when marketing for your business. Followers and visitors who share your content generate more traffic for you by indirectly helping your SEO search rankings.

An example of this technique is Lush cosmetics. Lush encourages social media users to post pictures or videos of their products with hashtags for Lush cosmetics which puts their products in front of many more potential customers.

By implementing SEO tactics on their social media platforms, they have generated over 4 million followers!



3. Video Content

Consider driving awareness for your brand through video ads. YouTube is the ideal platform for video ads and a great example of a company that used this strategy is Hootsuite.

They took the popular show “Game of Thrones” and grabbed the attention of viewers to weave this topic into their brand. They titled their video “A Game of Social Thrones” and then proceeded to tell a relatable story.

4. Images

Images with the fewest words possible tend to be the most powerful. Instagram is a great platform example for using images to generate business.

A perfect example of a company that uses top-notch photography techniques when marketing their products is Rolex. This iconic watch brand relays the timelessness of their timepieces through pictures that emanate quality.

5. Pithy Slogans

You want to designate a creative person or hire someone specifically to come up with a creative saying consumers can associate with your brand. A great place to find someone for the job is Upwork.com.

Here is a list of several companies with incredibly successful slogans:

Nike: “Just Do it!”
KFC: “It’s finger-lickin’ good”
Dunkin’ Doughnuts: “America runs on Dunkin’”
Coca-Cola: “Open Happiness”
McDonalds: “I’m lovin’ it”
If you can hire someone to come up with a witty saying that encapsulates your business the way creative writers wrote ones for these successful business examples, then they are worth their weight in gold!

6. Create an App

Charmin has a great reputation of incorporating humor into their ads but that’s not all they have done to build their success.

Another one of their successful marketing strategies is their development of the “Sit or Squat” app. This app allows people to find the nearest and cleanest public bathrooms to their location.

So far, their app has boasted over 100,000 downloads!

7. Resources and Ebooks

Simply Business is an insurance firm located in the UK. Sounds boring right? Wrong. They actually produce ebook guides and resource tips for other small businesses from event planning to local moving companies.

One example they’ve written is “The small business guide to Facebook.” They have generated thousands of shares and likes from their customer audience, boosting their company visibility and driving traffic to their site.

8. Personalization

It’s basically guaranteed you have heard of Coke’s “Share a Coke” campaign unless you have been living under a rock. Coke targeted consumers with a personalization tactic.

The reason this campaign was so successful was that its products incorporated 150 of the most popular names on the packaging. The emotional connection between buyers and the coke products are what made the bottles fly off the shelves.

9. Infographics

People generally are in love with reliable data displayed in a simple manner. These data report images are shared by social media users all the time.

Shutterstock is an example of a company that uses infographics. Since their business consists of images, they have created a resource that anyone can use called a creative trends report.



10. Relatable Humor

Does anyone else watch the Superbowl just for the Geico Car Insurance commercials? Geico is the perfect example of a company that could be considered a boring service but uses humor to make its company anything but boring.

Not only do they incorporate humor in their commercials, but they employ slant humor between their name and their mascot. In some dialects “Geico” can be the pronunciation of the word “gecko” and by associating their mascot of a lizard with their name, they achieve the goal of capturing your memory.

Now that you’ve read about many examples you can implement in your content marketing plan, you are ready to start your content marketing strategy.

Standing Out in the Crowd

At the end of the day, you want to choose content marketing examples for your moving business that appeal to people through emotion (telling powerful stories), personalization when possible (like Share A Coke), and honesty (gaining consumer trust).

Thanks for reading and be sure to check out the rest of our blog for other business tips and strategies!

lf Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in a deliverable product — won sales — it would soon be shut down to determine what is wrong.

However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Lack of lead management impacts lead conversion and ROI

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known

 as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps.



Lack of lead management impacts lead conversion and ROI

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps.

MarketingSherpa captured some of the key lead management issues in the B2B Marketing Benchmark Report. Of the 1,745 marketers surveyed, the research showed the following:

b2b lead management, Introduction to Lead Management68% of study participants have not identified their Sales and Marketing Funnel

61% send all leads directly to Sales; however, only 27% of those leads will be qualified

79% have not established lead scoring

65% have not established lead nurturing

In my own experience working with companies, I’ve found the top issues include:

Marketing qualified leads (MQLs aka inquiries) have been sent to salespeople without qualifying them first or sending leads to Sales based on lead scoring alone.

A lead nurturing program has not been implemented.

Sales has not been given the means to hand leads back to marketing to re-engage for further work or nurturing on their behalf.

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings.

Businesses at their core, exist to solve a problem for their target audience. Once a business remembers this (even if they consist of a single person), it’s easy to see how basic B2B marketing strategies as mentioned on Forbes, like targeting actual humans, building trust, and reducing expenses for clients can have true appeal and effect.

By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Furthermore, the internet has made it easier than ever for small businesses to scale, especially because they have better access to vendors and drop-shipping companies they can partner with to make their products and services available to more people.



A few good examples of this were given in Diana Huff’s post titled U.S. Manufacturing Anchors the Innovation Economy, which not only discusses how technology has furthered the development of B2B innovation, but it has also allowed companies like Diverse Woodworking, which started in a garage and now has scaled to large warehouse to create custom wood-carved products.

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read. Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible.

In John Deere MachineFinder, optimizing John Deere dealer web pages and contact information has become an important localization element of the entire online marketing program. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?

The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources. These start-ups typically achieve this growth by taking advantage of low-cost alternatives to traditional marketing that can be extremely effective when done well.

A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible.

Your business may not be in the start-up stage, but you can still use growth hacking techniques to grow your business.

When you apply these techniques or “hacks” to your content marketing, you end up doing something that’s come to be known as “content hacking”. A content hacker is someone who achieves massive growth through content.



Quick Takeaways

Content hacking can help boost your marketing efforts in a short time, with a limited budget.
Good content hackers are data-driven, innovative, and constantly optimizing their content.
Analyzing your own successful content and that of your competitors is a great start for driving content growth.

Content Hacking Basics

So how do you become a content hacker? The key is to think outside of the box and look for little content marketing tricks that you can take advantage of to attract more social shares, drive more traffic to your site, and boost your conversion rate.

These days, nearly everyone is using content marketing, and for a very good reason – it’s more effective than many other marketing channels, and yet, you can get started on a shoestring budget.

Some of the things you must consider to growth hack your content marketing include:

SEO – Google’s algorithm is always changing. Successful content hackers stay up to date with these changes and know how to craft their content in order to use them for their own benefit.

Data analysis and optimization – successful content hacking strategies are almost always data-driven. By carefully analyzing the data you have available, you can look for optimization opportunities and tweak your content strategy for growth.

Recognizing opportunities – a good content hacker will always be on the lookout for the next opportunity. Something like being the first to publish a breaking news story in your industry could be your key to achieving explosive success.

Understanding virality – viral content is one of the cornerstones of content hacking. There’s no sure-fire way of ensuring a piece of content goes viral, but content hackers will do their best to maximize the chances of this happening.

Originality – content hacking is all about finding your own unique path and not copying what everyone else is doing. Only those who experiment and think outside of the box can become true content hackers.

Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals.

Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”?

Ever since the introduction of Google’s Penguin algorithm link building has shifted to quality over quantity. Here are some barometers you can use to measure link quality during a campaign:

Relevancy
SEO value
Usefulness
Marketing value



Always scrutinize your links in these four areas to ensure you are building links that will contribute to a successful campaign.

Relevancy

Relevancy offers a great starting point when evaluating link quality.

If the relevancy isn’t there, you know you have an issue right off the bat. Links form online connections between two websites, and without some sort of relevancy these connections wouldn’t make sense.

There are four main types of relevancy to consider, and some are more crucial than others. In order of importance, they are as follows:

Link to page – the contextual relevance of the link on the page
Page to page – the relevance between the page on your website and the page linking
Domain to page – relevance between your site and the page linking
Domain to domain – relevance between your site (as a whole) and their site (as a whole)
Now all of these levels of relevance don’t have to line up perfectly every time, but the overall relevance still needs to be there. If you have any doubt, try to explain the relevance out loud to another person. If you’re struggling the relevance likely isn’t there.

For a more in-depth explanation of relevancy in link building, check out Cory Collins’ article here.

SEO Value

Next week is “Promotional Products Work Week”! It will take place May 14 – 18, 2018. It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create. We are celebrating it by sharing an infographic with 7 Reasons to Use Promotional Products!

63% of recipients pass on promotional products to someone else after using them. When compared to other types of advertising, promotional products have the ability to increase your exposure when others see the recipients using them. It can actually act as an endorsement of your company or brand.



89% of survey respondents could recall the advertiser that gave them promotional products. This is a much higher rate than other types of advertising that cost the same as or even more than promotional product campaigns do. Many consumers easily and immediately forget a commercial they just saw or heard, but carrying around a promotional product or having it sit on your desk every day does much more for recall.

83% of U.S. customers like receiving promotional products with a logo or message. Promotional products are very different from other types of advertising in that they are actually sought after instead of ignored or forwarded through like television commercials. This makes promotional products a unique choice, but also an effective choice.

Of course, effectiveness is the most important metric when it comes to advertising; and promotional products are ranked #1 when it comes to being the most effective advertising tool. After all, they are memorable, sought after, kept for long periods of time, and are the only advertising form that can be passed onto others. This combination of benefits of promotional products are what helps them rank number one.

Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to help advertise your business.



The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” campaign. The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.

Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business.

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” campaign. The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.

Five key metrics

The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels. The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity.

Reach is one of the strongest metric areas for promotional products; they drive a level of brand exposure that is second to none. The thing about promotional products is that their reach almost always extends beyond the recipient because others will see the recipient using said promotional product. These opportunities to reinforce branding and messaging increase the exposure of your promotional products. Some important statistics from the reach portion of the project:

Next week is “Promotional Products Work Week”! It will take place May 14 – 18, 2018. It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create. We are celebrating it by sharing an infographic with 7 Reasons to Use Promotional Products!




63% of recipients pass on promotional products to someone else after using them. When compared to other types of advertising, promotional products have the ability to increase your exposure when others see the recipients using them. It can actually act as an endorsement of your company or brand.

89% of survey respondents could recall the advertiser that gave them promotional products. This is a much higher rate than other types of advertising that cost the same as or even more than promotional product campaigns do. Many consumers easily and immediately forget a commercial they just saw or heard, but carrying around a promotional product or having it sit on your desk every day does much more for recall.

83% of U.S. customers like receiving promotional products with a logo or message. Promotional products are very different from other types of advertising in that they are actually sought after instead of ignored or forwarded through like television commercials. This makes promotional products a unique choice, but also an effective choice.

Of course, effectiveness is the most important metric when it comes to advertising; and promotional products are ranked #1 when it comes to being the most effective advertising tool. After all, they are memorable, sought after, kept for long periods of time, and are the only advertising form that can be passed onto others. This combination of benefits of promotional products are what helps them rank number one.

Promotional items are carried around by 1/3rd of recipients. This speaks volumes about branding as well as to the relationship you are building with your customers and target audience daily.

You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content consistency is just as important in developing an effective content strategy, and you could argue that consistency is even more important than quantity.

Let’s consider the example of a brand that’s been in business for years and already has a large repository of content on the web. However, now they’ve become slack in their content marketing efforts and publish only sporadically, if at all. On the other side, we have a new brand that doesn’t have a lot of existing content but sticks to a consistent publishing schedule of blog posts twice a week. Which one do you think will see more success due to content marketing after a year?



If you’re like most people, you’ll instinctively choose the second brand – the one that favors consistency over quantity, and you’d probably be right. But why is this exactly?

Quick Takeaways

When it comes to content, consistency is just as important as quality and quantity, if not more so.
A consistent approach to content means a bigger audience, better engagement, and eventually increased revenue.

Planning is key to a consistent content marketing strategy, but technology and automation tools can help a lot too.

The Importance of Consistency in Content Marketing

It’s relatively easy to produce a lot of content if you have the budget to do so. But being consistent with your content strategy takes a lot more effort and planning. This effort is worth it, however, for several reasons.

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies, one of the best pro-PPC arguments has always been that PPC drives more targeted traffic.

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Landing pages are the perfect tool to do it.

If you’re skeptical, take a look at the chart below from a survey of B2B marketers. “Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall.

Here’s an adjusted version of the chart, with only organic search and paid search for a clearer comparison:





So the two channels are actually neck and neck for high-quality lead generation. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better.

Because landing pages can convert organic traffic. Here are a few charts to prove it.

This alone can be valuable data. If you can estimate what a reasonable conversion rate would be, and you know roughly how many organic searches are happening for the keyword you want to target, all you need to know next is what a potential click-through rate from the search results might be.

Search click-through rate varies from position to position, but this recently-updated research about CTR per search position tells us that if you could get your landing page into say, third position, you’d get a click-through rate of about 9.75%.

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy.

A new report released by the Content Marketing Institute has put together the goals, priorities and workflow habits of some of the best B2B content marketers in North America. You may not discover what they eat for breakfast, but you will get an idea of what trends have garnered the most marketing success in 2017 and are likely to catapult your marketing in 2018 if you apply them to your strategy.

B2B Content Marketers

They Are Committed

Of the most successful organizations, 89 percent said they were either extremely or very committed to their content marketing strategy. Of the least successful, less than one-third claimed to be heavily committed.

What does it mean to be dedicated to content marketing? It means having a documented strategy, following it, and continually evaluating each piece of your strategy to ensure it’s achieving results and fits within the overall strategy.

They Deliver Content Consistently

Another trait of the leading B2B content marketers is consistency. 75 percent of the top marketers consider themselves to always, or at least most of the time, stick to a consistent publishing schedule.

There are plenty of tools you can use to help you become more consistent with your marketing, without having to put in a lot of effort. Within today’s available digital marketing tools, you’ll find a variety of sophisticated content management resources, from enterprise-level CMS software to budget-friendly, yet worthwhile options like Hootsuite and CoSchedule.

They Are Modest in Size

Content marketing teams, for the most part, are relatively small. They are either a handful of people, or for some organizations, are one-man bands. More than half of organizations in the study reported using a small content marketing team. Another 26 percent would use one centralized, specialized group to do the content marketing for multiple products, or in larger organizations, multiple brands, within one company.

Business success doesn’t happen overnight. It takes a solid strategy to grow your small business. Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising. This entails using paid ads or pay-per-click (PPC) ads to promote your brand or content to increase search engine visibility.

Paid search means “bidding” for placement before the organic search results when users look up a keyword relevant to your business. Obviously, when your brand is at the top of Search Engine Results Pages (SERPs), you get better exposure and can pull in more prospects.



Benefits of SEM for Small Businesses


Competitive advantage

SMBs are at a disadvantage when it comes to competing with big brands. Usually, more established brands are the ones taking the top organic results for popular keywords, but with an excellent SEM strategy, SMBs can one-up their larger competitors.

Understandably, big brands can also afford paid ads, but if you have a smarter plan with more compelling copy, you can differentiate yourself and stand out from the crowd.


Instant awareness

One of the challenges of SMBs is that they have close to zero visibility. Not many consumers will be familiar with your brand, especially if you’re just starting out. However, if you continually show up on top of SERPs for your relevant keywords, you can foster instant brand awareness with otherwise unacquainted users.

Reinforces name recognition

It’s been said that it takes 7–13 touch points before a prospect converts. It’s safe to say that a customer would not readily purchase from you at the first moment they find you online. You need to reinforce recognition so that customers keep your brand top-of-mind once they’ve decided to push through with the purchase.

BILLY GoBeyond, Law Firm Marketing, Lead Generation, Marketing, PPC, SEO Services lawyer marketing, lead gen, lead generation, local business marketing, local seo, online lead generation, online marketing, optimize your online presence, small business marketing, small business seo, Social Media, social media marketing

The shift of the customer journey to digital platforms has irreversibly changed the way that firms interact with their clients. Mobile traffic drives most markets, and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Having positive interactions with clients on their preferred platform not only grants a competitive edge to businesses willing to take the time, but it also demonstrates a level of care that can’t be found with most firms.

Armed with this knowledge, a wealth of experience, and a commitment to our clients, we have set out to establish ourselves as a trusted digital partner. We are always taking steps to improve our work and better serve our clients, and we are excited to share one of those steps with you. We are featured on the B2B ratings and reviews platform, Clutch. Clutch conducts in-depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world. We can be found on their directory of SEO companies in Charlotte, keeping company with some of the best B2B service providers in the country.



Our presence on Clutch grants us the opportunity to be evaluated by industry analysts, but it also provides us with an even greater source of feedback. Clutch’s main function is to collect verified client reviews and help firms find the best service providers to fit their needs. The first review we have on our profile has been tremendously helpful for our team to learn more about what we do well and where we can grow. Take a look at a quote from that review:

In addition to our presence on Clutch, we have also been recognized as one of the best social media marketing agencies in 2019 by The Manifest. The Manifest is a resource for small to midsize firms, offering industry insights, how-to guides, and recommendations of top service providers. Our presence and high ratings on both Clutch and The Manifest help cement our reputation as a top digital service provider. Although our reputation has been bolstered by industry praise, we believe in letting our work speak for itself. We have submitted a portfolio of some of our best work to Visual Objects, a space for web designers and digital marketing agencies to showcase their work to prospective clients. Online presence is everything, and we are grateful for the recent opportunities we had to bolster ours.


We are proud of everything that we have achieved, but more than anything we are thankful. Thank you to all of our amazing clients; we could not have done this without you. It has been a pleasure working with you, and we cannot wait to see what else is in store for the GoBeyond SEO team.

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness.

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 percent) claim that social media is “very important” to their overall marketing strategy. However, 19.1 percent of marketers are “uncertain” of how effective social media marketing as been for their business.

The majority of respondents (50.9 percent) claimed that they do not have a documented social media strategy. When it comes to gauging effectiveness, most marketers (66.4 percent) said they rely on likes/shares/comments. About 59.5 percent look at interaction with their brand, while 50.8 percent weigh discussion.


In terms of measuring the ROI of social media advertising, 60.3 percent of marketers say they look at engagement. Fifty-one percent assess traffic, while 48 percent gauge leads.

Social Media Marketing and Its Overall Effectiveness

Despite the challenges still associated with social media marketing, marketers do not appear to be slowing down in their investment in this tactic, according to previous research.

Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. Overall, 68 percent of marketers intend to spend more on social media ads in 2019, suggesting that the tactic is yielding some benefit.

Currently, most of marketers’ social media budget (nearly 60 percent) goes toward content creation, followed by advertising (approximately 20 percent), staff (about 20 percent) and management and reporting tools (less than 10 percent).

Explaining to the boss why your social media methods are a must-have requires more than just your word. It needs data to back it up.

However, as you dive into your metrics, you'll find there's too much data to sift through. This makes it difficult for even the most seasoned social media managers to extract meaningful data.

Don't be overwhelmed. There's a way to pull insightful information from your campaigns.

Let's dive into how to understand social media marketing metrics and discuss which you should be measuring.


Explaining to the boss why your social media methods are a must-have requires more than just your word. It needs data to back it up.
However, as you dive into your metrics, you'll find there's too much data to sift through. This makes it difficult for even the most seasoned social media managers to extract meaningful data.

Don't be overwhelmed. There's a way to pull insightful information from your campaigns.

Let's dive into how to understand social media marketing metrics and discuss which you should be measuring.

Just because you're posting content doesn't mean you're reaching a large enough audience. If you aren't, you won't see the engagement and conversion rates you desire to achieve.

Combining this metric with your engagement rate can help paint a broader picture of how well your social media campaign is doing. For instance, you can take the amount of engagement (clicks, shares, and comments) and divide this by reach. The percentage will tell you many of the people you're reaching are participating.

This is critical to identifying your influence and whether or not you're targeting the right people.

With over 168 million photos on Instagram tagged as #food, it’s no secret that people love to take photos of food- and look at them too!

Unfortunately, this means that if you are set on becoming a famous Instagram food blogger, it’s going to take some work. Simple photos of what you ate for lunch aren’t going to cut it anymore.

In fact, behind every successful Instagram account, there is a strategy. Here are 5 essential tips that will help you start strategizing your account and learning how to become a food blogger.



1. Define Your Niche

The very first step before you even begin posting is to strategize what your profile and platform will look like. Pick a color theme and style for all of your photos.

This will help you to build up a congruent and professional looking profile as more photos are added.

Not only that, but this is the time when you get to decide what makes you different from every other food blogger.

Will you only post about waffles? Or will you post about healthy versions of your favorite comfort foods?

Whatever, you choose just make sure it’s something you can grow with and that you love!

2. Follow Others

The next step is to begin following other famous food bloggers. This will give you an idea of the kinds of posts that people respond well to.

From the top profiles, you’ll be able to learn how to become a food blogger that people actually want to see in their feeds.

However, don’t stop there! Follow the people that like, comment, and respond to these bloggers as well. This will help you get your name and profile out in front of followers that are already loyal and engaged.

Avoid following bots and people that will just give you a like for like. Also never buy followers. These both will ruin your engagement and in turn, negatively affect 

3. Be Unique

With over 300 million monthly users on Instagram, you need to make sure that your posts and profile are unique and memorable.

This can be done by posting images of uncommon recipes or making an interesting display of the food. If you get stuck, just check out WaffleMakersHub for examples.

Are you running your own business? Among the many different requirements you need to work on, the health and safety of your employees in the workplace are paramount.

Thus, the United States government established the Occupational Safety and Health Administration (OSHA) back in 1970. The agency’s primary goal is to ensure the safety and health of workers. According to data from OSHA, there were 2.8 million nonfatal workplace illnesses and injuries in 2017.

In 2014, over 4,000 workers died while in their respective workplaces.

As a business owner, you need to understand what does OSHA do concerning these matters?

Continue reading below as we break down OSHA and how it affects you and the welfare of your employees.



What Does OSHA Do? A Lowdown

What does OSHA do? The OSHA’s official mission focuses on guaranteeing employees, both men and women alike, a safe and healthy workplace. They achieve this by monitoring the workplace environment, providing training, and giving business owners specific guidelines to follow.

Enforcing such standards means working with business owners. The OSHA expects the latter to comply with certain standards.

What Is OSHA?

As an agency of the U.S. Department of Labor, OSHA’s main task is to implement the Occupational Safety and Health Act (OSH Act). Moreover, OSHA can enforce its occupational safety and health laws. They can also conduct research concerning new rules.

Importance of OSHA

The value of OSHA is encompassing. It brings benefits not only for the employees but also for the business owners. It also impacts the entire community.

By ensuring a safe and healthy working environment, the OSHA helps foster productivity.

Have you been considering going back to school but are daunted by the anxieties that come along with it? Are you currently enrolled in courses and are having a hard time managing the school/work-life balance? If so, then should know about some of the benefits of online classes.

Taking classes on campus means being committed to a specific schedule, which can get in the way of every-day life activities. This is one of the biggest reasons why so many people decide that they cannot go back to school or that they must drop out.

However, there’s another option that might put all of those anxieties at ease. Taking online classes gives you the education you need, minus the on-campus stress. Ready to learn about all the benefits of online classes?


1. Go to School With Ease

Taking several classes on campus means you’ll have to go from class to class with not much room in between. This makes for an intense and stressful day. You’re required to sit through an hour or longer lecture with minimal time to rush from one side of campus to the next.

In some circumstances, you might have a large window between classes, but this doesn’t make the day any easier. You’re forced to stay on campus because you have another class later in the day, and you miss out time when you could be working. The pace of on-campus classes is intense, and you don’t have much wiggle room.

Online classes allow you to go to school with ease. You won’t have to worry about the intensity and stress of rushing from one class to the other or being stuck on campus in between classes. 

2. Enjoy More Flexibility

Online classes are much more flexible than on-campus ones. For example, if bad weather conditions arise, such as large amounts of snow or hurricane winds and rain, you won’t have to worry about fighting through the harsh weather conditions to get to school. All you have to do is simply open your laptop and sign in.

They’re also awesome for when emergencies pop up on us. If you have small children, elderly parents, or any other reason why something might come up unexpectedly, then online classes give you the flexibility you need. Many online classes don’t require you to be logged in on certain days during certain times.

In many cases, online classes provide modules or work that needs to be completed before a specific date. When you decide to sit down and complete this work is totally up to you. Don’t panic if your child’s school calls you to pick him or her up.

Sit down with your laptop after bedtime or the next morning and complete your work then.