Black History

What is Content Marketing?

Companies use content marketing strategies in order to attract the attention of potential new customers and then retain them long enough to gain their business.

These strategies are not simply producing content but creatively weaving content in a way to make it interesting.

Here is a list of steps you want to follow before you start implementing content marketing in your moving business:

Designate someone to be in charge of your content marketing
Define the mission or purpose of your marketing
Publish daily or at least very regularly
Publish content that is popular with modern culture to gain audience attention
Choose between using a branded or unbranded content hub
Optimize subscriber building
Implement Content Marketing ROI to determine your engagement and reachability
Once you have looked at these steps, you can look at several content marketing examples of techniques to use for your moving company.


Content Marketing Examples

When implementing content marketing techniques for your business there are many ways to creatively draw attention. Let’s look at 10 examples of content marketing techniques you can use.

1. Blogging

Blogging is a great starting point for content marketing. It allows you to draw attention to your social media presence and attract followers. Here are a few blogs of companies that are successful:

Buffer
Hubspot
Rip Curl
Write an article about several things that stand out about your moving company and title it something like “5 Reasons Our Moving Company is Unique.”

2. SEO through Social Media

Social media platforms are incredibly important when marketing for your business. Followers and visitors who share your content generate more traffic for you by indirectly helping your SEO search rankings.

An example of this technique is Lush cosmetics. Lush encourages social media users to post pictures or videos of their products with hashtags for Lush cosmetics which puts their products in front of many more potential customers.

By implementing SEO tactics on their social media platforms, they have generated over 4 million followers!



3. Video Content

Consider driving awareness for your brand through video ads. YouTube is the ideal platform for video ads and a great example of a company that used this strategy is Hootsuite.

They took the popular show “Game of Thrones” and grabbed the attention of viewers to weave this topic into their brand. They titled their video “A Game of Social Thrones” and then proceeded to tell a relatable story.

4. Images

Images with the fewest words possible tend to be the most powerful. Instagram is a great platform example for using images to generate business.

A perfect example of a company that uses top-notch photography techniques when marketing their products is Rolex. This iconic watch brand relays the timelessness of their timepieces through pictures that emanate quality.

5. Pithy Slogans

You want to designate a creative person or hire someone specifically to come up with a creative saying consumers can associate with your brand. A great place to find someone for the job is Upwork.com.

Here is a list of several companies with incredibly successful slogans:

Nike: “Just Do it!”
KFC: “It’s finger-lickin’ good”
Dunkin’ Doughnuts: “America runs on Dunkin’”
Coca-Cola: “Open Happiness”
McDonalds: “I’m lovin’ it”
If you can hire someone to come up with a witty saying that encapsulates your business the way creative writers wrote ones for these successful business examples, then they are worth their weight in gold!

6. Create an App

Charmin has a great reputation of incorporating humor into their ads but that’s not all they have done to build their success.

Another one of their successful marketing strategies is their development of the “Sit or Squat” app. This app allows people to find the nearest and cleanest public bathrooms to their location.

So far, their app has boasted over 100,000 downloads!

7. Resources and Ebooks

Simply Business is an insurance firm located in the UK. Sounds boring right? Wrong. They actually produce ebook guides and resource tips for other small businesses from event planning to local moving companies.

One example they’ve written is “The small business guide to Facebook.” They have generated thousands of shares and likes from their customer audience, boosting their company visibility and driving traffic to their site.

8. Personalization

It’s basically guaranteed you have heard of Coke’s “Share a Coke” campaign unless you have been living under a rock. Coke targeted consumers with a personalization tactic.

The reason this campaign was so successful was that its products incorporated 150 of the most popular names on the packaging. The emotional connection between buyers and the coke products are what made the bottles fly off the shelves.

9. Infographics

People generally are in love with reliable data displayed in a simple manner. These data report images are shared by social media users all the time.

Shutterstock is an example of a company that uses infographics. Since their business consists of images, they have created a resource that anyone can use called a creative trends report.



10. Relatable Humor

Does anyone else watch the Superbowl just for the Geico Car Insurance commercials? Geico is the perfect example of a company that could be considered a boring service but uses humor to make its company anything but boring.

Not only do they incorporate humor in their commercials, but they employ slant humor between their name and their mascot. In some dialects “Geico” can be the pronunciation of the word “gecko” and by associating their mascot of a lizard with their name, they achieve the goal of capturing your memory.

Now that you’ve read about many examples you can implement in your content marketing plan, you are ready to start your content marketing strategy.

Standing Out in the Crowd

At the end of the day, you want to choose content marketing examples for your moving business that appeal to people through emotion (telling powerful stories), personalization when possible (like Share A Coke), and honesty (gaining consumer trust).

Thanks for reading and be sure to check out the rest of our blog for other business tips and strategies!

Considering more than  90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines.

7 tips for hiring an SEO consultant people should be able to find your blog or website with just a few clicks. Search engine optimization (SEO) practices have changed significantly over the years, but remain at the core of digital strategy.

Between Google’s history of algorithm updates and increased competition, running an SEO campaign by yourself can be harder than you think. That’s why many people seek the help of an SEO expert. But finding an SEO specialist with the right mix of writing ability, technical skill, and industry knowledge to get your website on the front page may not be easy.



You have to make sure you are on the same page (so to speak) and share the same view. Marketing agencies bring a diverse mix of talent, though they can end up charging a small fortune. If you run or manage marketing for a small to midisized business, an SEO freelancer might be the best answer for you.

But with the abundance of freelancers on the market, how can you make sure you find the right fit? Here are seven tips that can help you make the right decision.

Be Specific with Your Requests and Deadlines

Before beginning your search for the perfect SEO match, get as specific as possible about what you are looking for. Coming up with a description for your project will help the freelancer build a proposal for discussion.

Most freelance websites that connect employers with specialists allow you to put together a description of the project and let freelancers submit proposals you can choose from. A description should give information about your business, expectations, and deadline. Drawing up a clear description of your request will ease the communication between you and the freelancer and help you find the best match.

Get to Know the Person You Will Be Working With

Working with a person you just met online can be frightening, especially in today’s world. Giving access to your website can expose you to all sorts of issues. The online world sadly includes scams and frauds as well as legitimate service providers.

A reputable SEO expert should be able to answer your questions in a simple, straightforward manner. If you have any suspicions, you can conduct a background check to find more about the person, before sealing the deal. Some red flags might include asking for payment before the work is completed, not delivering original content or— if you contracted them through a platform—asking for money offsite.

Ask for References from Past Clients

An experienced SEO specialist should have no problem giving you a short list of clients they’ve worked with. Do a Google search on those clients, with specific keywords, and see if they show up on the first page. Don’t hesitate to contact them and ask for a reference.

Did you know that 15 percent of state surveys miss actual harm and jeopardy nursing home residents are facing?

When these cases come to light, these people need legal representation. If they don’t know about your law firm, they won’t be able to contact you. The ability for people to be able to find your business is why you need an effective digital marketing campaign.

In this article, we are going to talk about marketing a law practice and how you can use the internet to get in front of your target market.



Launching a Successful Digital Marketing Campaign

As you are learning more about launching your firm’s campaign, your goal should be getting your firm in front of your ideal customer. While wide-reaching approach type marketing plans may be the norm, you don’t want normal. When you have a well-planned campaign, you will be able to pass your competition with smart law firm marketing ideas.

When you become a lawyer, you probably didn’t expect to need to learn digital marketing skills for your business. While you may not have gone to school for marketing, you’ll need to get good at it if you want to bring in a steady stream of clients.



Focus on UX (User Experience)

User experience should be the center of your marketing efforts. Your website should allow potential clients to find what they need easily.

Setting up your site’s navigation in a common-sense way will make it easier for people to use the site. Keep visible options to a minimum so extra buttons don’t distract users from taking desired actions. Important call to actions should be positioned strategically.

Use YouTube to Get in Front of Potential Clients

Video marketing is a powerful way to get your message in front of your target market. When people watch your videos, it is easier for them to connect with your image than words on a page.

When you use video marketing, do keyword research to find terms you want to rank. You might want to rank for terms in your local area, such as lawyer in your city or attorney in your city. Optimizing your videos for certain terms helps your videos show up in the right places.

Make Sure Your Website Is up to Speed

Most legal professionals haven’t checked their website’s speed performance. If your website loads slow, you are likely losing website traffic. Websites that take more than a few seconds to load don’t satisfy visitors’ need for instant gratification.

Downsizing images or using fewer images on a page helps reduce loading times. Remove complicated scripts and any elements you don’t need from your site. If you use the CMS WordPress, make sure you aren’t using any plugins that you don’t need.

https://behindmlm.com/mlm-reviews/us-business-world-llc-review-jd-coin-pump-and-dump-altcoin/Hello to all readers, this is Zak sharing one of my experience with my neighbour.I am 24 and stay in Mumbai, India. Do comment your views on my story. I will start with the story and will describe everything as it goes.


I was living with my family in Mumbai since my birth. Besides our house, we had a home whose owner has rented the first floor of the house to a married couple and the second floor to another one. This story dates back to 2013 when I had just started with my job. Telling about myself I am 5.11” tall, dark and with an athletic build. I had a huge chunk of time with me as my office was very near to my place and did not require much of travelling. I had plenty of time to spend.

To occupy myself I started going to gym and running. It was the month of October and winter had just started. Owing to this I had seen many new faces who had hit the turf for jogging and doing their daily early morning exercise. In mid of October, there was a new arrival in my neighbourhood. A newly married couple named nisha and anish.

Their marriage was arranged and had recently shifted as anish had got a new job in Mumbai. Anisha is a cutie petite girl. She has got the perfect ass. A very tight butt which was jiggly at the same time. She was hardly 23 years of age. She looked very beautiful with her pure white skin, her teeth shining like pearls, eyes of an angel and smile of a slut. I had an eye on her from the day I saw her. For the first time, it was nothing but to admire her beauty. I had even shagged thinking about her more than once every day in spite of getting my dose of fucking from my cousin (anu).


A 5.3” tall girl with an hourglass figure of 36-26-36 was my area of attraction now. I used to stand at one end of my terrace to have a glimpse of her. This constant sneak peek was observed by anu. I neglected her and was always busy with my glares and stares for my new lady love.

On one fine day, I was feeling very horny and said anu that we will sleep downstairs in the room to have our fuck. She denied stating that you can sleep with our neighbour she is not going to sleep with me. I was shocked with her response and understood she was angry on me. I kept everything normal. I had this habit of hitting the gym in the morning.

When I used to go to gym her husband anish would leave for his daily work. As the day passed by I had become friend with anish. As anish was also a young lad we both got used to our company and were a good friend in a month.

Days were passing by and I had become friendly with nisha as well. Nisha and my mother were also getting closed. As most of the time anish used to come late at home, Nisha used to spent most of her time at my house chatting and watching t.V with mom. Slowly she had become part of my family. As I was also working I had little time to see her and ogle at her beautiful face.

One fine day I received a news that my mother’s mom was ill and was admitted. Mom and dad decided to go to nani’s place to see her. I was home alone so mom asked Nisha to take care of me with my food and other daily activities.

The next day only my mom dad flew in the morning. I went to the gym and came back home to freshen up and leave for office. I had developed a very good body by that time and loved it to the core.


As no one was at home I simply pulled down my track and inners and was roaming only on my t-shirt inside the house. I threw off my t-shirt in the washing machine and was seeing my body in the mirror in the hall. I took my protein shake and was sipping it and was playing with my dick with my face facing the t.V. I had connected my PC with USB and had put on a porno to enjoy.

As I still had no mood to go to the office I texted my hr of my nonavailability. I had put on Indian porn of threesome and in that two guys were fucking a girl in both the holes simultaneously. I was playing with my 7-inch meat and was enjoying the show.

I was fully aroused and was imagining myself fucking Nisha and was screaming her name while I was masturbating. I shagged and cummed all over the floor. I was lazy enough to go wash. I took the track pant lying on the ground and cleaned my dick and dozed off on the sofa itself.

As I had slept Nisha crept into my house. My mom has given her a spare key to use it enter my house for cleaning my clothes. As I was not even aware of this I was sleeping naked on the sofa. Nisha pepped into the hall and could hear some noises of fucking coming. As she came into the hall she saw the porno playing on the screen. She forgot everything and was watching it when she found me sleeping on the sofa. She was shocked to see me. She called out my name. All this description was said to me by her when we fucked later.

She called my name twice and as I was a deep sleeper I did not realise it. She did the household work, cleaned up the mess I had made n my room and left. When I woke up I saw all my clothes were on the balcony hanging on the string kept for drying. I was shocked to see that. Many thoughts were coming in my mind and it occupied my mind for almost few hours. It was 12.00pm I thought of having a bath and take lunch.

I entered my bathroom without any cloth and was taking shower when suddenly I hear Nisha calling out my name. Zak your lunch is ready to come to my place. I did not know how did she come inside. I got my answer, I knew it was Nisha who has earlier came in and did the cleaning. Suddenly multiple thoughts started encircling my mind. Did she saw me nude??

Did she touch my dick?

What will she be feeling after seeing this?

I had n number of question popping in my mind like windows error !!

I simply said yes.

I was feeling horny with such thoughts. I took my penis and while in the shower I was moving the upper skin of my dick downward and enjoying the warmth of water jet over it. I did this for few minutes and started moving my thick dick to have pleasure.

Within 5 minutes of masturbation, I had cummed heavily. I took a bath, dried myself and went to lunch at Nisha’s place. She was wearing shorts and t-shirt.

This was not the first time I was seeing her in this attire. But she looked gorgeous to me. The thought that she has seen me naked was arousing me. I was wearing shorts and full-length t-shirt to her house. Due to those thoughts, my dick was already semi erect. She welcomed me with a smile and asked me to sit on the dining table while she serves the food.

I sat there quietly and was seeing her. While she walked past me I could see those huge butts moving up and down in rhythm to her motion. I kept my hand on my dick over my shorts and was squeezing it. She brought the foods on the table and sat in front of me and serve me foods. I was not making an eye contact.

When she sensed I was not acting normal she broke the tense situation by asking why did you not go to the office. I said I was feeling bored so thought of taking a day off. She was behaving normally and asking so what’s your plan for the day.? Going out somewhere? Meeting your girlfriend? Blah blah.

I was just paying attention to her boobs which were very well visible to my naked eyes. Each bite I took I would imagine myself sucking those melons. Nisha was talking to me and I was engrossed in eating… Eating her boobies in my imagination.

She pinched me and asked what happened. I lied that I am having a headache. She told you can sleep her after your lunch I will give u head massage. I finished my food and she gave me a way to her bedroom. As I was tall I was not able to fit on her sofa. I lay on the bed and was thinking this is the same place where anish would be fucking her. I was getting hard on due to such imagination.

Meanwhile, she went to keep the utensils and came back to the room with oil. She took my head and kept it on her lap. I was so aroused as I could the under part of her boobs from below. I was slowly getting aroused. She was like a careful girl caressing my head and giving me a head massage. The smell of her was mesmerizing me, I wanted to just squeeze her big 36d boobs. I initiated the chat, I asked her

I- where is anish ?.

Nisha – he has gone to the office and will come back in the evening.

I- what do you do when he is not in the house, don’t you get bored.

N- today you are here, I should I get bored?

I was loving her talks and thought of surprising her with my question.

I- did you come to my room in the morning ?

N- yes I did. You were sleeping so I did not wake you up.

I- did u see me on the sofa.

She laughed at it and said.

N- I was there for almost half hour I saw everything idiot.

I was bamboozled by her frankness.

I- did you see my dick?

N- yes I did.

I- what do you feel when you saw it.

N- it was huge.Anish has got a smaller one than this.

As the chat was going well. I picked myself up and sat next to her.I was seeing deep into her penetrating eyes. Her lips were inviting me for a kiss. She then opened up and was asking questions which were increasing my dick rate !! Yes, dick rate….

N- tumne kabhi kisi ladki ko choda hai (did you had sex experience with anyone)

I- yes I had sex with few.

N- tumhara stamina kitna hai, kitne baar kar sakte ho,( how many time you can do it in one go)

I- if its you ii can do it for minimum 4 times.( I had sex with my cousin once for 4 long sessions once)

N- impossible tum itna kar hi nahi sakte. ( you can’t have sex for so much session)

I- if I prove that to you what you will do whatever I ask you, you will have to do it. She readily agreed to it.

I thought this is the right time to approach her. I put my hands on her thighs and again ask her whether she will do what I ask if she loses. She again agreed and said. Karke dikha pehle fir bataungi.(do it first then I will tell). I was agitated with her reply and thought of showing her how can I do that. It was 1.00 pm and I knew it will take minimum 6 hours for her hubby to come even if he is late.

I went near to her and kissed her on lips. I did not even try to force myself on her.

As soon as I kissed her she opened her mouth without any hesitation and we were engrossed in the kiss. I kissed her for few minutes and my hands started roaming on her boobs over her top. I was moving my hands around her breast and could feel her heart beats. She pushed me aside and removed her clothings in a jiffy. I loved her aggressiveness.



She was giving a nice view of her boobs. Her low neck tank top gives me full access to her two fully developed boobs. This boobs I tell you resembled like mia khalifa’s big rounded one. She was naked in a minute before me without any help from me. She said this is my gift for your dick. Show me what you have . I was already horny and took out my dick.

I walked near her and kept my dick near her mouth. My zuzu was longing for her lips. She took it with her hand and pulled me with my dick on the bedside. It was paining due to her grip. She said fuck me till I die.I knew I a having a lifetime experience with this lady. She pulled my foreskin backward and the bob was out like a purple and red lollypop.

She placed the tip of her tongue on the part of my penis from where we pee. The sensation of her touch was mesmerizing; it gave a sense of shock in me. She rolled her tongue over my penis forehead and licked it like a slut. She indeed acted like one.

My one hand was at the back of her head keeping her busy around my dick and other started to feel her 36 d big boobs and pinched her nipple. She screamed out of pain by removing her mouth from my dick. She said don’t do it again or else I won’t suck you.

I was quiet and moved my hand to other boob. I played with them. I knew that pleasure was building inside me and I could explode anytime. I pushed her towards my head and without giving any signal. I grunted and spurted all my sperms in her mouth. It hit her throat and she choked.

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.

Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Statistics showed that most people (33 percent) click on a paid search ad because it directly answers their search query.

Interestingly, 77 percent of respondents said that they are confident that they can recognize paid search ads versus organic advertisements. For this reason, marketers need to be mindful of the search-intent of B2B buyers as they target keywords, craft ad copy, and landing page destinations.



Marketers and the Benefits of PPC Ads

Although buyers can recognize PPC advertisements versus organic ads, this is not stopping them from clicking, according to previous research.

Clutch conducted a survey to determine how PPC is benefiting marketers. Although 77 percent of customers say they can spot PPC ads, they often choose to click through to learn more about business offerings. About 75 percent believe that these ads typically make it easier for them to find information about companies online.

“Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey. “Namely, businesses can improve their brand awareness and earn high-quality site traffic if people find their ads helpful.”

Only 19 percent of customers said they clicked on a paid ad because it had a compelling title, description or image. Most people (33 percent) previously noted that they clicked on an ad because it answered a question.

Have you heard of Pay-Per-Click (PPC) management? If so, do you know how it works? Did you know that PPC can help your company’s advertising initiatives?

In 2017, about 7 million advertisers invested in PPC management. The investment hit a staggering total of $10.1 billion. But these numbers should not be enough to entice.

You need to understand what PPC really is and how you benefit from it. Why should you invest in it, after all, instead of sticking solely to SEO?




What Is PPC?

Before we discuss PPC management, let us first define what PPC is. PPC is a type of internet marketing model. It involves advertisers that pay a certain fee every time their ads get a click from online users.

In essence, PPC does not help companies earn organic visits. PPC buys those visits for your website.

One of the most popular forms of PPC is search engine advertising. Through this method, advertisers can bid for ad placements. These placements are in links that 

search engines sponsor.

For example, your company offers handbags; so you bid on the keywords “quality handbags.” Through PPC, your ad may show up on the top spot of Google’s results page.

Whenever a person clicks on your ad, PPC directs him to your website. In turn, you need to pay a minimal fee to the search engine.

If you are wondering if paying for $4 click is worth it, the answer really depends on the PPC campaign’s effectiveness. Even if a click costs you $4, it becomes insignificant once you sell a bag that’s worth $200.

PPC Management: How Does It Work?

Now that you have an idea on what PPC means, let’s discuss what PPC management is. It basically involves a team of marketers that will oversee your company’s PPC strategy. Their management team’s goal is to ensure an effective PPC strategy in relation to the budget that you have.

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being said, one of the major activities for SEO is link building. Efficient link building helps you build relevancy as an industry expert.

It also helps you expand your reach on the market and gives potency to your content. Not only that, but high-quality backlinks share the first place with content as the most important factor for rankings on search engines, such as Google. That being said, creating high-quality backlinks requires a good link building strategy and the right approach that will yield value to your business. Here are a few tips for creating such a successful link building strategy.



1.Know your target audience well

Understanding your target audience is the key to having a successful link building strategy. The main reason is that you must craft links and content that is in accordance with your audiences’ preferences and likings. Otherwise, you’re simply wasting time on building irrelevant links that won’t yield any interest or drive more traffic to your website for that matter.

Therefore, you should conduct some thorough market research and find out as much as you can about your audience. For instance, who they are, what their interests are, what their needs and expectations are, as well as what their core demographics are. That will tell you more about what type of content to create for both your audience and for your link building campaign.

2.Seek out relevant sources for your links

When creating quality backlinks, it’s important to do so on credible and reputable sources. The main reason is that the more credibility and domain authority your sources have, the more credibility you gain in return. Not only that, but you must also target sources, such as websites and blogs your target audience visits or follows.

That way, the links you build on those sources will be more efficient and will engage your audience and help you build awareness. A good way to start would be to identify good guest posting sources. By becoming a contributor on relevant blogs, you ensure that your audience notices and shows interest in you. In addition, you’re positioning yourself as an expert, which will help you build trust with your audience.

lf Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in a deliverable product — won sales — it would soon be shut down to determine what is wrong.

However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Lack of lead management impacts lead conversion and ROI

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known

 as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps.



Lack of lead management impacts lead conversion and ROI

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps.

MarketingSherpa captured some of the key lead management issues in the B2B Marketing Benchmark Report. Of the 1,745 marketers surveyed, the research showed the following:

b2b lead management, Introduction to Lead Management68% of study participants have not identified their Sales and Marketing Funnel

61% send all leads directly to Sales; however, only 27% of those leads will be qualified

79% have not established lead scoring

65% have not established lead nurturing

In my own experience working with companies, I’ve found the top issues include:

Marketing qualified leads (MQLs aka inquiries) have been sent to salespeople without qualifying them first or sending leads to Sales based on lead scoring alone.

A lead nurturing program has not been implemented.

Sales has not been given the means to hand leads back to marketing to re-engage for further work or nurturing on their behalf.

Done correctly, implementing sound SEO strategies can spread brand awareness, improve search engine results, and drastically increase the quantity and quality of your inbound traffic — all of which lead to more conversions, more leads, and more revenue. 

Unfortunately, most companies either aren’t familiar with SEO, don’t understand its importance, or blatantly ignore proven best practices — and it shows. In one sense, this is a real shame because a little SEO love can go a long way. On the other, it’s super awesome because it presents a golden opportunity for your organization to optimize your digital properties and get ahead of the competition. 

Regardless of where you’re at in your digital marketing journey, it’s important to understand common SEO mistakes and how to correct them. So, today, we’re going to run through five of the most common SEO issues and offer simple advice on how to fix each problem.  



1) Missing Meta Descriptions

Mistake: Sure, meta descriptions don’t directly influence search engine results page (SERP) rankings. However, search engine algorithms rely heavily on their interpretation of how visitors are experiencing a given page, which means you need to be writing for a human audience — not for an unknown mathematical equation. 

If a user reads your meta description on a SERP, clicks through to the page, and is greeted with totally unexpected and irrelevant content, they’re likely going to bounce — which is a negative SEO metric that will damage your efforts over time.

Solution:  You need to write concise and direct meta descriptions that accurately describe the content of each page. Try to keep the length of your copy at less than 160 characters to ensure your description fits on the SERP. At the same time, include enough information to describe the content sufficiently and compel your users to click through to the page. 

For best results, be sure to include your focus keyword in the meta description in a way that feels relevant and organic. Google will bold these keywords on the SERP when they match your users’ queries to reinforce the fact that they are relevant searches, giving you an additional advantage over your competitors.

Lastly, never use the same meta description copy for multiple pages. Duplicate content and meta information confuse users and search engines alike, which could lead to poor user experiences and a steep decline in clicks, time on page, and conversions.

2) Keyword Stuffing

Mistake: Keyword stuffing is an outdated and shortsighted SEO technique designed to trick the search engines into ranking organic content higher on SERPs. The premise is simple: overload your page with keywords to emphasize the message of the page. The problem is in the execution, as keyword stuffing always leads to odd and irregular phrasing with very little value and a terrible experience for the user. 

Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences. According to Forrester, continuous optimization is “an analytics-driven approach that seeks to leverage every customer interaction to evolve the understanding of the customer, which is in turn used to evolve and optimize current and future customer experiences.” In today's age, optimizing your digital presence to meet the needs of consumers is vital in promoting new sales, customer loyalty, and business growth.

Why Is It So Difficult to Achieve?

Often times, while some members of an organization may wish to start moving toward optimization, there are factors that actually prohibit their ability to achieve it. Common challenges that businesses are faced with include lack of data available and the misconception that all visitors are the same. It’s important to understand that every user is unique, and not everyone will engage with content or experiences in the same way across digital channels (think email, website, and mobile apps). Without an ample amount of data, decisions tend to be based upon opinions and hypotheses rather than factual evidence.



So, Why Should Your Business Care About Optimization?
By utilizing a testing strategy to reach optimization, businesses are able to use data as evidence in deciding what content, designs, and experiences will resonate with people most in order to create better-performing user experiences across the board. There are a plethora of reasons as to why businesses should adopt an optimization strategy, but here are a few of the most common reasons:

1) An optimized UX on your website or app shortens the path to conversion for your visitors.

Consumers are constantly looking for the quickest and easiest ways to accomplish tasks, and optimizing the user experience is vital in helping users accomplish this. By testing and collecting data to determine exactly how users interact across digital platforms, organizations are armed with the facts around how to convert visitors quickly, easily, and seamlessly without a conscious thought from the user.

2) Gathering actionable insights allows your business to keep up in an ever-changing marketplace.

Gathering actionable insights is where data collection becomes a true game changer. Monitoring users on a website allows a great deal of information to be gathered, and based on user behavior, areas of opportunity and areas of strength can be identified extremely quickly. This allows business to turn data into knowledge and power, to eliminate the guesswork when planning for future designs and experiences.

3) Cross-channel enablement enhances your ability to foster brand equity.

By testing, collecting data, and gathering actionable insights, business are able to start moving toward a cross-channel approach. Serving users consistent experiences across digital channels not only helps increase brand awareness, but it fosters the idea of brand loyalty and the ability for visitors to remain connect and engaged with specific products or brands that are of interest.

Many organizations then started placing high hopes that all their knowledge management woes would have found their savior. If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. The wisdom of crowds would run its magic, and we’d have high quality and up-to-date content we can rely upon.



Image by Octavio Rojas via Flickr

Six years later, we can safely say that the predicted wiki utopia never materialized. Was that just a collective hallucination caused by too many consultants who drank a lot of the Kool-Aid 2.0? How come that Wikipedia is even more successful today than back then (6th most accessed site worldwide), but a good chunk of our corporate wikis are moribund and abandoned, with content that’s often worse than the ones created by our decades old, expert-based, top-down traditional processes? Was Wikipedia just the exception that proved the rule? Is the Britannica model really outdated? Keep reading, and you may find that the actual answer is a bit of the above, but with a significant twist.

Before showing any numbers to show the success of Wikipedia, just take a look at Wikistream, an impressive visualization of what’s happening in Wikipedia right now. Here’s a snapshot as a teaser, but I highly recommend you to click in the link above for the real deal:

As you can see, at any given moment there is an incredible number of editors frantically updating Wikipedia. Thus, it’s no wonder that enough of interesting and high-quality content is produced to convince more than 400 million unique people to visit it every month. Here’s Google’s estimate on the number of monthly visitors for the top sites on the web (excluding themselves):

Now, take a look at this second stat: in the English version of Wikipedia, you have approximately 23 editors (generously defined as people with 5 or more contributions) per million speakers (1.5 billion, counting the ones with English as a second language). If I did the math right, that means approximately 35,000 editors who contributed to almost 4 million articles there.

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can it?

Let’s be honest about something. Even though pop-up ads have become less of a nuisance, you still don’t dare turn off your ad-blocker. You may be a small business promoting your brand online, but every click you get is a glittering buoy in a sea of apathy. Perhaps digital advertising could learn a thing or two from print ads.

Different marketing styles need to stick together when the going gets rough. So, here are ways print and social media can integrate for a better yield.



Business Cards

Whether you’re a freelance artist or a realtor in North Carolina, business cards are as professional as a LinkedIn page. Cards are great for handing out at events or meetings. In addition to your occupation and company, be sure to include social media and website addresses. A sleek, eye catching design goes a long way, too.

Catalogs

In 2016, catalog mailings were still sent 9.8 billion times despite the presence of online retail. This is because catalogs keep the buyer immersed in a brand while away from a computer.

Make catalogs available upon request to returning customers and new ones. Treat your catalog like a specialized magazine that showcases your products to prospective buyers. Sweeten the deal for them by adding exclusive coupon codes and giveaways that can be redeemed by mail-in or online.

Crowdfunding

Remember those PBS telethons where you donate money to support their programming and get a free tote bag? Crowdfunding is like that, but better.

Crowdfunding sites like Kickstarter and Patreon are social media platforms that connect producers with their consumer base. They provide a clubhouse aesthetic wherein patrons commit a subscription fee to the supplier. In return, they get bonus rewards on top of new and improved product. These rewards vary based on the amount. They can be personalized mailings of postcards, artwork, t-shirts, or any other published materials.

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content.

But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building.

What Is a Broken Link?

A broken link is when you click on a link and it takes you to a 404 page. Broken links are also often referred to as “dead links,” as the page you were directed to is now dead.

Even if you have tried broken link building in the past and say it doesn’t work, you probably weren’t doing it correctly. Don’t worry, I’ll tell you why in this article.

The process of broken link building involves seeking out website pages in your industry with broken links in their content and then contacting their webmasters to offer your own content or link as a replacement for these dead URLs. If you’ve struggled to find new link building opportunities in the past, read on to find out exactly how this useful process can be implemented on your own website.

1) How to Find Broken Links: Identifying Web Pages

The first step in the broken link building process is figuring out how to find broken links. It’s not as hard as you might think.

If you’re going to contact webmasters with broken links and recommend that your own URL replace the dead references you’ve identified, the obvious first step in this process is to find web pages that contain these outdated links. There are a few different ways you can do this depending on your time constraints and budget.

CitationLab’s Broken Link Finder (Big Budget)

If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. Depending on your marketing budget, investing in a program like this can be a great way to build the largest possible number of links in the smallest amount of time.

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings.

Businesses at their core, exist to solve a problem for their target audience. Once a business remembers this (even if they consist of a single person), it’s easy to see how basic B2B marketing strategies as mentioned on Forbes, like targeting actual humans, building trust, and reducing expenses for clients can have true appeal and effect.

By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Furthermore, the internet has made it easier than ever for small businesses to scale, especially because they have better access to vendors and drop-shipping companies they can partner with to make their products and services available to more people.



A few good examples of this were given in Diana Huff’s post titled U.S. Manufacturing Anchors the Innovation Economy, which not only discusses how technology has furthered the development of B2B innovation, but it has also allowed companies like Diverse Woodworking, which started in a garage and now has scaled to large warehouse to create custom wood-carved products.

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read. Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible.

In John Deere MachineFinder, optimizing John Deere dealer web pages and contact information has become an important localization element of the entire online marketing program. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?

The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources. These start-ups typically achieve this growth by taking advantage of low-cost alternatives to traditional marketing that can be extremely effective when done well.

A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible.

Your business may not be in the start-up stage, but you can still use growth hacking techniques to grow your business.

When you apply these techniques or “hacks” to your content marketing, you end up doing something that’s come to be known as “content hacking”. A content hacker is someone who achieves massive growth through content.



Quick Takeaways

Content hacking can help boost your marketing efforts in a short time, with a limited budget.
Good content hackers are data-driven, innovative, and constantly optimizing their content.
Analyzing your own successful content and that of your competitors is a great start for driving content growth.

Content Hacking Basics

So how do you become a content hacker? The key is to think outside of the box and look for little content marketing tricks that you can take advantage of to attract more social shares, drive more traffic to your site, and boost your conversion rate.

These days, nearly everyone is using content marketing, and for a very good reason – it’s more effective than many other marketing channels, and yet, you can get started on a shoestring budget.

Some of the things you must consider to growth hack your content marketing include:

SEO – Google’s algorithm is always changing. Successful content hackers stay up to date with these changes and know how to craft their content in order to use them for their own benefit.

Data analysis and optimization – successful content hacking strategies are almost always data-driven. By carefully analyzing the data you have available, you can look for optimization opportunities and tweak your content strategy for growth.

Recognizing opportunities – a good content hacker will always be on the lookout for the next opportunity. Something like being the first to publish a breaking news story in your industry could be your key to achieving explosive success.

Understanding virality – viral content is one of the cornerstones of content hacking. There’s no sure-fire way of ensuring a piece of content goes viral, but content hackers will do their best to maximize the chances of this happening.

Originality – content hacking is all about finding your own unique path and not copying what everyone else is doing. Only those who experiment and think outside of the box can become true content hackers.