Have you heard of Pay-Per-Click (PPC) management? If so, do you know how it works? Did you know that PPC can help your company’s advertising initiatives?
In 2017, about 7 million advertisers invested in PPC management. The investment hit a staggering total of $10.1 billion. But these numbers should not be enough to entice.
You need to understand what PPC really is and how you benefit from it. Why should you invest in it, after all, instead of sticking solely to SEO?
What Is PPC?
Before we discuss PPC management, let us first define what PPC is. PPC is a type of internet marketing model. It involves advertisers that pay a certain fee every time their ads get a click from online users.
In essence, PPC does not help companies earn organic visits. PPC buys those visits for your website.
One of the most popular forms of PPC is search engine advertising. Through this method, advertisers can bid for ad placements. These placements are in links that
search engines sponsor.
For example, your company offers handbags; so you bid on the keywords “quality handbags.” Through PPC, your ad may show up on the top spot of Google’s results page.
Whenever a person clicks on your ad, PPC directs him to your website. In turn, you need to pay a minimal fee to the search engine.
If you are wondering if paying for $4 click is worth it, the answer really depends on the PPC campaign’s effectiveness. Even if a click costs you $4, it becomes insignificant once you sell a bag that’s worth $200.
PPC Management: How Does It Work?
Now that you have an idea on what PPC means, let’s discuss what PPC management is. It basically involves a team of marketers that will oversee your company’s PPC strategy. Their management team’s goal is to ensure an effective PPC strategy in relation to the budget that you have.
In 2017, about 7 million advertisers invested in PPC management. The investment hit a staggering total of $10.1 billion. But these numbers should not be enough to entice.
You need to understand what PPC really is and how you benefit from it. Why should you invest in it, after all, instead of sticking solely to SEO?
What Is PPC?
Before we discuss PPC management, let us first define what PPC is. PPC is a type of internet marketing model. It involves advertisers that pay a certain fee every time their ads get a click from online users.
In essence, PPC does not help companies earn organic visits. PPC buys those visits for your website.
One of the most popular forms of PPC is search engine advertising. Through this method, advertisers can bid for ad placements. These placements are in links that
search engines sponsor.
For example, your company offers handbags; so you bid on the keywords “quality handbags.” Through PPC, your ad may show up on the top spot of Google’s results page.
Whenever a person clicks on your ad, PPC directs him to your website. In turn, you need to pay a minimal fee to the search engine.
If you are wondering if paying for $4 click is worth it, the answer really depends on the PPC campaign’s effectiveness. Even if a click costs you $4, it becomes insignificant once you sell a bag that’s worth $200.
PPC Management: How Does It Work?
Now that you have an idea on what PPC means, let’s discuss what PPC management is. It basically involves a team of marketers that will oversee your company’s PPC strategy. Their management team’s goal is to ensure an effective PPC strategy in relation to the budget that you have.
0 comments:
Post a Comment