Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can it?
Let’s be honest about something. Even though pop-up ads have become less of a nuisance, you still don’t dare turn off your ad-blocker. You may be a small business promoting your brand online, but every click you get is a glittering buoy in a sea of apathy. Perhaps digital advertising could learn a thing or two from print ads.
Different marketing styles need to stick together when the going gets rough. So, here are ways print and social media can integrate for a better yield.
Business Cards
Whether you’re a freelance artist or a realtor in North Carolina, business cards are as professional as a LinkedIn page. Cards are great for handing out at events or meetings. In addition to your occupation and company, be sure to include social media and website addresses. A sleek, eye catching design goes a long way, too.
Catalogs
In 2016, catalog mailings were still sent 9.8 billion times despite the presence of online retail. This is because catalogs keep the buyer immersed in a brand while away from a computer.
Make catalogs available upon request to returning customers and new ones. Treat your catalog like a specialized magazine that showcases your products to prospective buyers. Sweeten the deal for them by adding exclusive coupon codes and giveaways that can be redeemed by mail-in or online.
Crowdfunding
Remember those PBS telethons where you donate money to support their programming and get a free tote bag? Crowdfunding is like that, but better.
Crowdfunding sites like Kickstarter and Patreon are social media platforms that connect producers with their consumer base. They provide a clubhouse aesthetic wherein patrons commit a subscription fee to the supplier. In return, they get bonus rewards on top of new and improved product. These rewards vary based on the amount. They can be personalized mailings of postcards, artwork, t-shirts, or any other published materials.
Let’s be honest about something. Even though pop-up ads have become less of a nuisance, you still don’t dare turn off your ad-blocker. You may be a small business promoting your brand online, but every click you get is a glittering buoy in a sea of apathy. Perhaps digital advertising could learn a thing or two from print ads.
Different marketing styles need to stick together when the going gets rough. So, here are ways print and social media can integrate for a better yield.
Business Cards
Whether you’re a freelance artist or a realtor in North Carolina, business cards are as professional as a LinkedIn page. Cards are great for handing out at events or meetings. In addition to your occupation and company, be sure to include social media and website addresses. A sleek, eye catching design goes a long way, too.
Catalogs
In 2016, catalog mailings were still sent 9.8 billion times despite the presence of online retail. This is because catalogs keep the buyer immersed in a brand while away from a computer.
Make catalogs available upon request to returning customers and new ones. Treat your catalog like a specialized magazine that showcases your products to prospective buyers. Sweeten the deal for them by adding exclusive coupon codes and giveaways that can be redeemed by mail-in or online.
Crowdfunding
Remember those PBS telethons where you donate money to support their programming and get a free tote bag? Crowdfunding is like that, but better.
Crowdfunding sites like Kickstarter and Patreon are social media platforms that connect producers with their consumer base. They provide a clubhouse aesthetic wherein patrons commit a subscription fee to the supplier. In return, they get bonus rewards on top of new and improved product. These rewards vary based on the amount. They can be personalized mailings of postcards, artwork, t-shirts, or any other published materials.
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