Black History

When it comes to digital marketing for startups, SEO has the best ROI of all efforts you can possibly engage in. The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable.

Building a company requires playing the long game, and SEO is a perfect complement to that mindset. Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. If done right, you can sustain that traffic for years or more. Here’s how to get it done right.

Research the Right Keyword Opportunities

SEO isn’t just about generating more website traffic, it’s about attracting the right kinds of visitors. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching.



With SEO, it’s possible to get 1,000 visits and generate no leads/customers, or get 100 visitors and generate 10 leads, depending on the type of keywords that are getting the traffic. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions.

As an example, if you’re selling a sales CRM platform, a keyword phrase like “tips for sales people” might be good, but a term like “tools to increase sales productivity” might be better. The best one to target is of probably “best CRM for sales” (though that is likely to be difficult to rank for due to high competition).



Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

How to use SEO in our digital marketing programThat’s no easy task, and it requires a lot of sweat equity investment from the team—though not necessarily a lot of spending. Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital.

https://behindmlm.com/mlm-reviews/us-business-world-llc-review-jd-coin-pump-and-dump-altcoin/Hello to all readers, this is Zak sharing one of my experience with my neighbour.I am 24 and stay in Mumbai, India. Do comment your views on my story. I will start with the story and will describe everything as it goes.


I was living with my family in Mumbai since my birth. Besides our house, we had a home whose owner has rented the first floor of the house to a married couple and the second floor to another one. This story dates back to 2013 when I had just started with my job. Telling about myself I am 5.11” tall, dark and with an athletic build. I had a huge chunk of time with me as my office was very near to my place and did not require much of travelling. I had plenty of time to spend.

To occupy myself I started going to gym and running. It was the month of October and winter had just started. Owing to this I had seen many new faces who had hit the turf for jogging and doing their daily early morning exercise. In mid of October, there was a new arrival in my neighbourhood. A newly married couple named nisha and anish.

Their marriage was arranged and had recently shifted as anish had got a new job in Mumbai. Anisha is a cutie petite girl. She has got the perfect ass. A very tight butt which was jiggly at the same time. She was hardly 23 years of age. She looked very beautiful with her pure white skin, her teeth shining like pearls, eyes of an angel and smile of a slut. I had an eye on her from the day I saw her. For the first time, it was nothing but to admire her beauty. I had even shagged thinking about her more than once every day in spite of getting my dose of fucking from my cousin (anu).


A 5.3” tall girl with an hourglass figure of 36-26-36 was my area of attraction now. I used to stand at one end of my terrace to have a glimpse of her. This constant sneak peek was observed by anu. I neglected her and was always busy with my glares and stares for my new lady love.

On one fine day, I was feeling very horny and said anu that we will sleep downstairs in the room to have our fuck. She denied stating that you can sleep with our neighbour she is not going to sleep with me. I was shocked with her response and understood she was angry on me. I kept everything normal. I had this habit of hitting the gym in the morning.

When I used to go to gym her husband anish would leave for his daily work. As the day passed by I had become friend with anish. As anish was also a young lad we both got used to our company and were a good friend in a month.

Days were passing by and I had become friendly with nisha as well. Nisha and my mother were also getting closed. As most of the time anish used to come late at home, Nisha used to spent most of her time at my house chatting and watching t.V with mom. Slowly she had become part of my family. As I was also working I had little time to see her and ogle at her beautiful face.

One fine day I received a news that my mother’s mom was ill and was admitted. Mom and dad decided to go to nani’s place to see her. I was home alone so mom asked Nisha to take care of me with my food and other daily activities.

The next day only my mom dad flew in the morning. I went to the gym and came back home to freshen up and leave for office. I had developed a very good body by that time and loved it to the core.


As no one was at home I simply pulled down my track and inners and was roaming only on my t-shirt inside the house. I threw off my t-shirt in the washing machine and was seeing my body in the mirror in the hall. I took my protein shake and was sipping it and was playing with my dick with my face facing the t.V. I had connected my PC with USB and had put on a porno to enjoy.

As I still had no mood to go to the office I texted my hr of my nonavailability. I had put on Indian porn of threesome and in that two guys were fucking a girl in both the holes simultaneously. I was playing with my 7-inch meat and was enjoying the show.

I was fully aroused and was imagining myself fucking Nisha and was screaming her name while I was masturbating. I shagged and cummed all over the floor. I was lazy enough to go wash. I took the track pant lying on the ground and cleaned my dick and dozed off on the sofa itself.

As I had slept Nisha crept into my house. My mom has given her a spare key to use it enter my house for cleaning my clothes. As I was not even aware of this I was sleeping naked on the sofa. Nisha pepped into the hall and could hear some noises of fucking coming. As she came into the hall she saw the porno playing on the screen. She forgot everything and was watching it when she found me sleeping on the sofa. She was shocked to see me. She called out my name. All this description was said to me by her when we fucked later.

She called my name twice and as I was a deep sleeper I did not realise it. She did the household work, cleaned up the mess I had made n my room and left. When I woke up I saw all my clothes were on the balcony hanging on the string kept for drying. I was shocked to see that. Many thoughts were coming in my mind and it occupied my mind for almost few hours. It was 12.00pm I thought of having a bath and take lunch.

I entered my bathroom without any cloth and was taking shower when suddenly I hear Nisha calling out my name. Zak your lunch is ready to come to my place. I did not know how did she come inside. I got my answer, I knew it was Nisha who has earlier came in and did the cleaning. Suddenly multiple thoughts started encircling my mind. Did she saw me nude??

Did she touch my dick?

What will she be feeling after seeing this?

I had n number of question popping in my mind like windows error !!

I simply said yes.

I was feeling horny with such thoughts. I took my penis and while in the shower I was moving the upper skin of my dick downward and enjoying the warmth of water jet over it. I did this for few minutes and started moving my thick dick to have pleasure.

Within 5 minutes of masturbation, I had cummed heavily. I took a bath, dried myself and went to lunch at Nisha’s place. She was wearing shorts and t-shirt.

This was not the first time I was seeing her in this attire. But she looked gorgeous to me. The thought that she has seen me naked was arousing me. I was wearing shorts and full-length t-shirt to her house. Due to those thoughts, my dick was already semi erect. She welcomed me with a smile and asked me to sit on the dining table while she serves the food.

I sat there quietly and was seeing her. While she walked past me I could see those huge butts moving up and down in rhythm to her motion. I kept my hand on my dick over my shorts and was squeezing it. She brought the foods on the table and sat in front of me and serve me foods. I was not making an eye contact.

When she sensed I was not acting normal she broke the tense situation by asking why did you not go to the office. I said I was feeling bored so thought of taking a day off. She was behaving normally and asking so what’s your plan for the day.? Going out somewhere? Meeting your girlfriend? Blah blah.

I was just paying attention to her boobs which were very well visible to my naked eyes. Each bite I took I would imagine myself sucking those melons. Nisha was talking to me and I was engrossed in eating… Eating her boobies in my imagination.

She pinched me and asked what happened. I lied that I am having a headache. She told you can sleep her after your lunch I will give u head massage. I finished my food and she gave me a way to her bedroom. As I was tall I was not able to fit on her sofa. I lay on the bed and was thinking this is the same place where anish would be fucking her. I was getting hard on due to such imagination.

Meanwhile, she went to keep the utensils and came back to the room with oil. She took my head and kept it on her lap. I was so aroused as I could the under part of her boobs from below. I was slowly getting aroused. She was like a careful girl caressing my head and giving me a head massage. The smell of her was mesmerizing me, I wanted to just squeeze her big 36d boobs. I initiated the chat, I asked her

I- where is anish ?.

Nisha – he has gone to the office and will come back in the evening.

I- what do you do when he is not in the house, don’t you get bored.

N- today you are here, I should I get bored?

I was loving her talks and thought of surprising her with my question.

I- did you come to my room in the morning ?

N- yes I did. You were sleeping so I did not wake you up.

I- did u see me on the sofa.

She laughed at it and said.

N- I was there for almost half hour I saw everything idiot.

I was bamboozled by her frankness.

I- did you see my dick?

N- yes I did.

I- what do you feel when you saw it.

N- it was huge.Anish has got a smaller one than this.

As the chat was going well. I picked myself up and sat next to her.I was seeing deep into her penetrating eyes. Her lips were inviting me for a kiss. She then opened up and was asking questions which were increasing my dick rate !! Yes, dick rate….

N- tumne kabhi kisi ladki ko choda hai (did you had sex experience with anyone)

I- yes I had sex with few.

N- tumhara stamina kitna hai, kitne baar kar sakte ho,( how many time you can do it in one go)

I- if its you ii can do it for minimum 4 times.( I had sex with my cousin once for 4 long sessions once)

N- impossible tum itna kar hi nahi sakte. ( you can’t have sex for so much session)

I- if I prove that to you what you will do whatever I ask you, you will have to do it. She readily agreed to it.

I thought this is the right time to approach her. I put my hands on her thighs and again ask her whether she will do what I ask if she loses. She again agreed and said. Karke dikha pehle fir bataungi.(do it first then I will tell). I was agitated with her reply and thought of showing her how can I do that. It was 1.00 pm and I knew it will take minimum 6 hours for her hubby to come even if he is late.

I went near to her and kissed her on lips. I did not even try to force myself on her.

As soon as I kissed her she opened her mouth without any hesitation and we were engrossed in the kiss. I kissed her for few minutes and my hands started roaming on her boobs over her top. I was moving my hands around her breast and could feel her heart beats. She pushed me aside and removed her clothings in a jiffy. I loved her aggressiveness.



She was giving a nice view of her boobs. Her low neck tank top gives me full access to her two fully developed boobs. This boobs I tell you resembled like mia khalifa’s big rounded one. She was naked in a minute before me without any help from me. She said this is my gift for your dick. Show me what you have . I was already horny and took out my dick.

I walked near her and kept my dick near her mouth. My zuzu was longing for her lips. She took it with her hand and pulled me with my dick on the bedside. It was paining due to her grip. She said fuck me till I die.I knew I a having a lifetime experience with this lady. She pulled my foreskin backward and the bob was out like a purple and red lollypop.

She placed the tip of her tongue on the part of my penis from where we pee. The sensation of her touch was mesmerizing; it gave a sense of shock in me. She rolled her tongue over my penis forehead and licked it like a slut. She indeed acted like one.

My one hand was at the back of her head keeping her busy around my dick and other started to feel her 36 d big boobs and pinched her nipple. She screamed out of pain by removing her mouth from my dick. She said don’t do it again or else I won’t suck you.

I was quiet and moved my hand to other boob. I played with them. I knew that pleasure was building inside me and I could explode anytime. I pushed her towards my head and without giving any signal. I grunted and spurted all my sperms in her mouth. It hit her throat and she choked.

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being said, one of the major activities for SEO is link building. Efficient link building helps you build relevancy as an industry expert.

It also helps you expand your reach on the market and gives potency to your content. Not only that, but high-quality backlinks share the first place with content as the most important factor for rankings on search engines, such as Google. That being said, creating high-quality backlinks requires a good link building strategy and the right approach that will yield value to your business. Here are a few tips for creating such a successful link building strategy.



1.Know your target audience well

Understanding your target audience is the key to having a successful link building strategy. The main reason is that you must craft links and content that is in accordance with your audiences’ preferences and likings. Otherwise, you’re simply wasting time on building irrelevant links that won’t yield any interest or drive more traffic to your website for that matter.

Therefore, you should conduct some thorough market research and find out as much as you can about your audience. For instance, who they are, what their interests are, what their needs and expectations are, as well as what their core demographics are. That will tell you more about what type of content to create for both your audience and for your link building campaign.

2.Seek out relevant sources for your links

When creating quality backlinks, it’s important to do so on credible and reputable sources. The main reason is that the more credibility and domain authority your sources have, the more credibility you gain in return. Not only that, but you must also target sources, such as websites and blogs your target audience visits or follows.

That way, the links you build on those sources will be more efficient and will engage your audience and help you build awareness. A good way to start would be to identify good guest posting sources. By becoming a contributor on relevant blogs, you ensure that your audience notices and shows interest in you. In addition, you’re positioning yourself as an expert, which will help you build trust with your audience.

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t.

This is where highly targeted negative keyword lists come into play.

Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. This will save a company money by avoiding being shown on irrelevant search queries.

With Google’s most recent changes to the match types, it is now more important than ever for technology companies to have a fine tuned, carefully vetted, negative keyword list.

In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign.




Specific Industries

It is essential to understand how to align keyword targets to applicable industry verticals. More than likely, companies are not trying to target every paid search campaign to every type of industry. Understanding specific industries of focus will not only impact keyword bidding, ad copy, and landing pages, but also the negative keyword associated with ad visibility.

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement:

“Real Estate”
“Accounting”
“Marketing”
“Construction”
Current Events

Technology is always changing, especially when it comes to current events. Sudden changes in the news can affect what people are searching for. If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site.

Geographic Targeting

Not all technology companies can have the widespread reach of Apple or Google. Companies start small and can expand when it’s the right move. In the meantime, it is important that users from non-serviced areas don’t see the ad.

While geographic targeting will help mitigate the amount of traffic from specific states/countries, a comprehensive negative list of states and cities of where a company doesn’t operate is important to implement as well.

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content.

But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building.

What Is a Broken Link?

A broken link is when you click on a link and it takes you to a 404 page. Broken links are also often referred to as “dead links,” as the page you were directed to is now dead.

Even if you have tried broken link building in the past and say it doesn’t work, you probably weren’t doing it correctly. Don’t worry, I’ll tell you why in this article.

The process of broken link building involves seeking out website pages in your industry with broken links in their content and then contacting their webmasters to offer your own content or link as a replacement for these dead URLs. If you’ve struggled to find new link building opportunities in the past, read on to find out exactly how this useful process can be implemented on your own website.

1) How to Find Broken Links: Identifying Web Pages

The first step in the broken link building process is figuring out how to find broken links. It’s not as hard as you might think.

If you’re going to contact webmasters with broken links and recommend that your own URL replace the dead references you’ve identified, the obvious first step in this process is to find web pages that contain these outdated links. There are a few different ways you can do this depending on your time constraints and budget.

CitationLab’s Broken Link Finder (Big Budget)

If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. Depending on your marketing budget, investing in a program like this can be a great way to build the largest possible number of links in the smallest amount of time.

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings.

Businesses at their core, exist to solve a problem for their target audience. Once a business remembers this (even if they consist of a single person), it’s easy to see how basic B2B marketing strategies as mentioned on Forbes, like targeting actual humans, building trust, and reducing expenses for clients can have true appeal and effect.

By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Furthermore, the internet has made it easier than ever for small businesses to scale, especially because they have better access to vendors and drop-shipping companies they can partner with to make their products and services available to more people.



A few good examples of this were given in Diana Huff’s post titled U.S. Manufacturing Anchors the Innovation Economy, which not only discusses how technology has furthered the development of B2B innovation, but it has also allowed companies like Diverse Woodworking, which started in a garage and now has scaled to large warehouse to create custom wood-carved products.

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read. Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible.

In John Deere MachineFinder, optimizing John Deere dealer web pages and contact information has become an important localization element of the entire online marketing program. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates.

How to rank better in 2018To make things more challenging, Google hasn’t provided any indication of what factors may be contributing to SEO improvement or deterioration. SEO pros know there have been algorithm changes. They just can’t identify exactly how they have been affected.


Despite the uncertainty, there are still certain practices that stand the test of time with SEO. So, if you want to virtually guarantee an improvement in your website’s organic search position, here are a few ideas you should implement in addition to on-page optimization.



Ensure that all of your site’s 301 redirects are going to the right URLs.

It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects.

You can view your redirects either by running a crawler on your website, analysing the server logs, or viewing the list in your redirection plugin (if you have one installed).

Analyse your server logs.

The server logs will unearth the most valuable technical data for your site’s SEO campaign. They will show the exact timings and navigation path that search engine crawlers take on your website. It’s essential that you analyse the URL paths, redirections, loading success, or errors flagged in the server logs.

Additionally, you will need to identify how many URLs the search engine crawler is visiting each time it’s on your website. This way, you can optimise your “crawl budget” to ensure the search engine crawler finds and indexes the URLs and the content that you want it to access on your website.

Add a responsive mobile design to your website.

Google continues to put more emphasis on mobile-friendly websites. The easiest solution is to add a mobile-responsive design for smartphones, tablets and other portable devices. If your site is also configured to a mobile application, Google provides developer guidelines to allow users searching from mobile devices to open the app directly from the organic search result.

Add AMP to your site’s content pages.
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If your website hosts informative articles, blog posts or news articles, you’ll want to incorporate accelerated mobile pages (AMP) on your site. This will allow you to serve content more quickly on mobile devices. Google tends to look favourably on sites that incorporate AMP.

Automate SEO activities with Sheer SEO

Minimize your web page size to improve the loading speed.
Web page loading time is important because the search engine crawler will attempt to download as many pages as it can to crawl and index the web content. If a web page size is too large, it will slow down the crawling process and may force the crawler to leave the website prematurely.

Aim to limit the size of your web pages to 1MB or less. This should allow the crawler to download and crawl more pages, thus improving the organic search visibility of the website.

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

JW Player LogoIn 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

JW Player contacted Spear Marketing Group, a leading B2B demand generation agency, for help. The company chose Spear for the firm’s experience with other B2B technology clients, and also for their unique, holistic approach to SEM, one that focused not just on driving clicks and click volume, but rather qualified sales leads at the lowest possible cost.



Spear’s engagement began with an audit and assessment of the pilot campaign, to gauge what learnings could be gleaned from the experiment, and also to help provide baseline data on which to project Cost Per Click (CPC) and potential ROI. The audit recommended some fundamental changes in strategy and application of SEM best practices across the board, including:

• Tighter ad groups to improve ad relevance and therefore quality score (decreasing CPC)
• Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks
• Aggressive testing of ad copy
• Landing page improvements focused on promoting a specific, tangible offer to drive conversions

“Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Sewell, Spear President. “Not only does it provide us data to help guide the new campaign and set realistic performance goals, but it also gives the client a clear picture of where we see the most opportunity for improvement. Often we’re pinpointing areas that haven’t even been considered, particularly in areas like landing page optimization and offer strategy.”

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business. To that end, today we’ll explore how companies across industries can create blogs, social media posts, and advertisements that share a common theme, message, and tone. (Plus, we’ll explain why it’s so important to stay on-point and on-message as much as you can!)



B2B vs B2C Content

What your business does on a day-to-day basis should have a major effect on the type of marketing content you produce. Obviously, B2B businesses should have vastly different strategies than B2C companies. To dive a little deeper: B2C businesses need to make content that energizes and excites their customer base and focuses on customer experience. They’re looking to inspire people to make snap decisions –– or even impulse buys –– and their marketing efforts should reflect that. Conversely, B2B businesses can write more in-depth, industry-specific pieces, since they often deal with niche audiences. You’re not going to convince someone to spend ten thousand dollars on lab equipment because of a catchy tagline, for example –– so it’s best not to even explore that route.

Don’t be Afraid to Stand Out

Every business owner should understand that what makes their company different, should also make it valuable. Don’t consider your company to be “small;” think of it instead as “agile.” Instead of “inexperienced,” be “enthusiastic.” The point is, whatever makes your company unique should be an asset that you consistently underline in your marketing work. Trying to cover up any supposed “deficiencies” in your writing will likely come across as desperate at best, and off-putting at worst.

Understand Your Place

If you’re ever going to create marketing content that engages your audience, you need to understand what your readers expect from your business. For instance, a party bus company can adopt a more carefree and relaxed vibe in their marketing content than a law firm ever could. Knowing how you fit into your customers’ or clients’ lives is critical in forming an effective brand identity. Alternatively, there’s nothing worse than company that’s tone-deaf online and makes inappropriate comments online. Remember: when in doubt, stick to what you know best. It’ll serve you well in the long run.

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives.



What Are B2B Buyer Personas?

Buyer personas are fictional characters that represent types of users that typically use, evaluate, and authorize the purchase of B2B products and solutions.

In coordination with buyer journey mapping, personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

Here are additional definitions from around the web:

Ardath Albee & MLT Creative: “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” (source)
Adele Revella: “A buyer persona as an archetype; a composite picture of the real people who buy, or might buy, products like the ones you market, based on what you’ve learned in direct interviews with real buyers.” (source)
For online marketers, buyer personas can provide direction in the channel-specific campaign development.

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO, PPC, content marketing, and social media.

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy.

What is earned media? It is the attention a brand receives through through media or other websites. It is called "earned" since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.

So how do you get it? A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy.



Which begs the question...

What is Happening to Modern Journalism?

Cision, one of the most foremost resources for everything PR, has released its 2019 State of the Media Report. This report helps us see where media relations is headed and what PR tactics would be most useful. 

What does this Cision report have to say about the state of modern journalism? The intro puts it this way: "In this fragmented, dynamic media environment, communications and PR professionals have an opportunity to become even more reliable partners with their media counterparts. " Given the right PR tactics, PR professionals can succeed in firing up their media relations strategy.

Another study, Onclusive's 2019 Global Journalism Report gives us more valuable information about how we view journalism in the 21st century. Onclusive has based its report on an analysis of 2.1 billion pieces of editorial content between Q1 2018 and Q1 2019.  Its conclusion: "The world of journalism has never been as dynamic as it is today .... The numbers tell a story of an author ecosystem which is fragmenting across publication tiers, editorial topics, and content formats."

What makes today's journalism so different and powerful? The report refers to two key areas to which we may attribute this: digital media and self-publishing.

Where once it was easy to know which media to pitch, today given the proliferation of Tier 3 publications (the non-media elite), there is a virtual army of lesser known outlets to penetrate. Moreover, brands can easily publish their own content and get their name and ideas in front of more eyeballs by amplifying owned content with paid media.

Let's examine these two reports and the findings therein to see what we can learn, as well as pinpoint how it will impact modern PR strategies and tactics.

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn if it’s promoting the same asset?”

email landing pages response:

In short: no. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. The good news is that you should still be able to leverage much of the copy, content and creative assets you use for, let’s say: an email landing page, and then adapt that page for online advertising without having to start from scratch.

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way.




Email landing pages should be short and sweet. Here are a few key guidelines to keep in mind:

* Language and design should be consistent with the email to provide a seamless user experience and avoid causing any hesitation (“wait, this isn’t what the email said …”)

* Include an image of the offer, even if it’s just a white paper. (For Webinars, include a photo of the speaker.) Offer photos make the offer more real, more tangible.

* Briefly reinforce key benefits (“what you’ll learn …”) and perhaps include a short excerpt, or highlight, or quote, or testimonial to further underline the value of responding. Just avoid the temptation to add so much new information that you create questions or objections.

* Keep the form above the fold, and short. Make sure any headline above the form (“Exclusive Report”) and button copy (“Download Now”) are action-oriented and consistent with both the offer and how that offer will be fulfilled.

* Sell the offer, not the product. Don’t pitch your company.

Welcome to another edition of my ongoing series here on Biznology – link building basics.

So far, we’ve learned the basics of:

Conducting a niche analysis
Performing a site audit
Finding link opportunities
Vetting link prospects
In this post we will cover outreach, one of the most important aspects of link building.

Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon.


Compile a Refined Outreach List

In the last post we learned how to apply the “smell test” to properly vet your link prospects. Now that you have filtered out the irrelevant link opportunities, you can begin to compile a refined outreach list.

Compiling a detailed outreach list will help keep you organized as you work through your outreach initiative. Some key information that you should contain in your outreach list includes:

Name of contact
Email address
Person’s site/company
Position at site/company
Existing Social Profiles
Previous contact/relationship
Date contacted

Working from this list during outreach will keep everything organized and help you track who you’ve contacted and how. Organization is vital to outreach success, and maintaining a well-ordered outreach list will make things easier in the long run.

Crafting Effective Outreach

Due to the fact that outreach inherently involves person-to-person communication, your outreach messages will typically be unique. However, there are some basic best practices  you can follow to improve your chances of success.

The political debate in the United States is hotter than ever before. In the 2018 midterm elections, voter enthusiasm is at historic levels.

American citizens are taking to the streets to protest. President Trump is holding rallies across the country with tens of thousands of supporters.

The best political enthusiast is a well-informed one. Whether you are an opponent or supporter of the President, conservative blogs should be part of your reading material. Read on to explore 8 conservative blogs that will help you understand the right-wing message.




1. The Daily Wire

One of the most popular conservative voices is Ben Shapiro. He is the founder of the conservative blog The Daily Wire.

Ben regularly appears on Fox News and was even given his own show about the 2018 election. He is famous for his saying, “facts don’t care about your feelings.”

The Daily Wire is the best conservative blog to follow because it supports arguments with an evidence-based approach. The writers at The Daily Wire use statistics and other quantifiable metrics to make their case.

Ben is unique because he does not swear blind allegiance to the President and often criticizes him. You can be certain that Ben Shapiro is providing objective analysis with a little spin.

2. The Drudge Report

The Drudge Report is not a traditional blog, but is a must-follow for conservative thinkers. The Drudge Report is operated by its founder named Matt Drudge.

Matt Drudge gained notoriety in the 1990s when he broke the affair between Monica Lewinsky and then-President Bill Clinton. While sometimes producing content, The Drudge Report primarily serves as a news aggregator.

3. Laura Ingraham

Laura Ingraham is a popular Fox News host. She has a hit show on Fox News that brings in nearly 3 million viewers per night.

She is also very influential with the President and her blog lauraingraham.com is a must follow. Laura is the top-ranking female on talk radio as well.

In 2015, 28.3 million individuals updated a blog at least once every month. That number will rise to 31.7 million people by 2020.

If you have a blog or you’re thinking of starting a blog, you might be thinking about what makes some blogs so popular? How do you create unique content that sticks with your readers?

The key is to make your blog stand out. Want to know how? Keep reading to learn how to increase blog traffic.

Is Blogging Important?

Is blogging necessary? With 95% of blogs abandoned and the market appearing saturated thanks to blogging behemoths such as Medium, you might be wondering if your website even needs a blog.

Yes, your business does need a blog. In fact, businesses who focus on blogging can get a 13X increase in ROI.



What’s more, blogging can net you more leads. Companies that have 401-1,000 pages of content can get an increase of leads by six times. This is compared to businesses that have 51-100 pages of content.

More content results in more subscribers and form submissions which can get you more leads.

Is Blogging Important?

Is blogging necessary? With 95% of blogs abandoned and the market appearing saturated thanks to blogging behemoths such as Medium, you might be wondering if your website even needs a blog.

Yes, your business does need a blog. In fact, businesses who focus on blogging can get a 13X increase in ROI.

What’s more, blogging can net you more leads. Companies that have 401-1,000 pages of content can get an increase of leads by six times. This is compared to businesses that have 51-100 pages of content.

More content results in more subscribers and form submissions which can get you more leads.

Another major benefit of blogging includes higher search engine traffic. With over 40,000 searches done every second on Google, you want to leverage this market.

Other benefits of blogging include:

Helps you become a leader in your industry

Helps you create inbound links

Personalizes your brand

Want to learn how to create a blog that achieves all of this? Let’s get started.