These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content.
But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building.
What Is a Broken Link?
A broken link is when you click on a link and it takes you to a 404 page. Broken links are also often referred to as “dead links,” as the page you were directed to is now dead.
Even if you have tried broken link building in the past and say it doesn’t work, you probably weren’t doing it correctly. Don’t worry, I’ll tell you why in this article.
The process of broken link building involves seeking out website pages in your industry with broken links in their content and then contacting their webmasters to offer your own content or link as a replacement for these dead URLs. If you’ve struggled to find new link building opportunities in the past, read on to find out exactly how this useful process can be implemented on your own website.
1) How to Find Broken Links: Identifying Web Pages
The first step in the broken link building process is figuring out how to find broken links. It’s not as hard as you might think.
If you’re going to contact webmasters with broken links and recommend that your own URL replace the dead references you’ve identified, the obvious first step in this process is to find web pages that contain these outdated links. There are a few different ways you can do this depending on your time constraints and budget.
CitationLab’s Broken Link Finder (Big Budget)
If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. Depending on your marketing budget, investing in a program like this can be a great way to build the largest possible number of links in the smallest amount of time.
But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building.
What Is a Broken Link?
A broken link is when you click on a link and it takes you to a 404 page. Broken links are also often referred to as “dead links,” as the page you were directed to is now dead.
Even if you have tried broken link building in the past and say it doesn’t work, you probably weren’t doing it correctly. Don’t worry, I’ll tell you why in this article.
The process of broken link building involves seeking out website pages in your industry with broken links in their content and then contacting their webmasters to offer your own content or link as a replacement for these dead URLs. If you’ve struggled to find new link building opportunities in the past, read on to find out exactly how this useful process can be implemented on your own website.
1) How to Find Broken Links: Identifying Web Pages
The first step in the broken link building process is figuring out how to find broken links. It’s not as hard as you might think.
If you’re going to contact webmasters with broken links and recommend that your own URL replace the dead references you’ve identified, the obvious first step in this process is to find web pages that contain these outdated links. There are a few different ways you can do this depending on your time constraints and budget.
CitationLab’s Broken Link Finder (Big Budget)
If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. Depending on your marketing budget, investing in a program like this can be a great way to build the largest possible number of links in the smallest amount of time.
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