“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?
The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources. These start-ups typically achieve this growth by taking advantage of low-cost alternatives to traditional marketing that can be extremely effective when done well.
A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible.
Your business may not be in the start-up stage, but you can still use growth hacking techniques to grow your business.
When you apply these techniques or “hacks” to your content marketing, you end up doing something that’s come to be known as “content hacking”. A content hacker is someone who achieves massive growth through content.
Quick Takeaways
Content hacking can help boost your marketing efforts in a short time, with a limited budget.
Good content hackers are data-driven, innovative, and constantly optimizing their content.
Analyzing your own successful content and that of your competitors is a great start for driving content growth.
Content Hacking Basics
So how do you become a content hacker? The key is to think outside of the box and look for little content marketing tricks that you can take advantage of to attract more social shares, drive more traffic to your site, and boost your conversion rate.
These days, nearly everyone is using content marketing, and for a very good reason – it’s more effective than many other marketing channels, and yet, you can get started on a shoestring budget.
Some of the things you must consider to growth hack your content marketing include:
SEO – Google’s algorithm is always changing. Successful content hackers stay up to date with these changes and know how to craft their content in order to use them for their own benefit.
Data analysis and optimization – successful content hacking strategies are almost always data-driven. By carefully analyzing the data you have available, you can look for optimization opportunities and tweak your content strategy for growth.
Recognizing opportunities – a good content hacker will always be on the lookout for the next opportunity. Something like being the first to publish a breaking news story in your industry could be your key to achieving explosive success.
Understanding virality – viral content is one of the cornerstones of content hacking. There’s no sure-fire way of ensuring a piece of content goes viral, but content hackers will do their best to maximize the chances of this happening.
Originality – content hacking is all about finding your own unique path and not copying what everyone else is doing. Only those who experiment and think outside of the box can become true content hackers.
The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources. These start-ups typically achieve this growth by taking advantage of low-cost alternatives to traditional marketing that can be extremely effective when done well.
A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible.
Your business may not be in the start-up stage, but you can still use growth hacking techniques to grow your business.
When you apply these techniques or “hacks” to your content marketing, you end up doing something that’s come to be known as “content hacking”. A content hacker is someone who achieves massive growth through content.
Quick Takeaways
Content hacking can help boost your marketing efforts in a short time, with a limited budget.
Good content hackers are data-driven, innovative, and constantly optimizing their content.
Analyzing your own successful content and that of your competitors is a great start for driving content growth.
Content Hacking Basics
So how do you become a content hacker? The key is to think outside of the box and look for little content marketing tricks that you can take advantage of to attract more social shares, drive more traffic to your site, and boost your conversion rate.
These days, nearly everyone is using content marketing, and for a very good reason – it’s more effective than many other marketing channels, and yet, you can get started on a shoestring budget.
Some of the things you must consider to growth hack your content marketing include:
SEO – Google’s algorithm is always changing. Successful content hackers stay up to date with these changes and know how to craft their content in order to use them for their own benefit.
Data analysis and optimization – successful content hacking strategies are almost always data-driven. By carefully analyzing the data you have available, you can look for optimization opportunities and tweak your content strategy for growth.
Recognizing opportunities – a good content hacker will always be on the lookout for the next opportunity. Something like being the first to publish a breaking news story in your industry could be your key to achieving explosive success.
Understanding virality – viral content is one of the cornerstones of content hacking. There’s no sure-fire way of ensuring a piece of content goes viral, but content hackers will do their best to maximize the chances of this happening.
Originality – content hacking is all about finding your own unique path and not copying what everyone else is doing. Only those who experiment and think outside of the box can become true content hackers.
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