One of the things we’re really proud of at KoMarketing is the length of our client relationships. While we have clients who have only been with us for a year or two, we have others who have been with us for over 12 years. In the digital era where things change on a dime, that’s pretty amazing!
The thing is, we view our programs as real partnerships. At the end of the day, we are only successful if our clients are successful.
Now, you might be thinking, “Casie, I thought this was a blog post, not a sales pitch?”. Bear with me. See, one of the reasons we’ve had these long-lasting relationships is because our clients help us deliver results. They ensure we have the right information, the right tools, and the support we need.
And that’s the key.
For businesses that are currently working with a B2B digital marketing agency or looking to work with one in the future, there are a few things you can do to create a successful partnership. Let’s take a look.
Communicate Expectations
The majority of programs fail because there is a breakdown in communication, specifically when it comes to expectations. Be clear in what you are looking to get out of the program and how you expect the program to run.
For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is. This will determine the type of tactics they use and how aggressive they need to be. It can also dictate budgets.
Here’s another example – If you want content written in a certain voice, be clear in what that voice is. Provide your agency with brand guidelines, examples of existing content, and don’t hesitate to connect them with the communications team or SMEs who can provide more insights into how things should be written.
The more clear and direct everyone is in their expectations, the better off everyone will be. Our most successful programs stem from having clear expectations set at the beginning of the program and reiterated and adjusted as needed. Don’t hesitate to speak up.
The thing is, we view our programs as real partnerships. At the end of the day, we are only successful if our clients are successful.
Now, you might be thinking, “Casie, I thought this was a blog post, not a sales pitch?”. Bear with me. See, one of the reasons we’ve had these long-lasting relationships is because our clients help us deliver results. They ensure we have the right information, the right tools, and the support we need.
And that’s the key.
For businesses that are currently working with a B2B digital marketing agency or looking to work with one in the future, there are a few things you can do to create a successful partnership. Let’s take a look.
Communicate Expectations
The majority of programs fail because there is a breakdown in communication, specifically when it comes to expectations. Be clear in what you are looking to get out of the program and how you expect the program to run.
For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is. This will determine the type of tactics they use and how aggressive they need to be. It can also dictate budgets.
Here’s another example – If you want content written in a certain voice, be clear in what that voice is. Provide your agency with brand guidelines, examples of existing content, and don’t hesitate to connect them with the communications team or SMEs who can provide more insights into how things should be written.
The more clear and direct everyone is in their expectations, the better off everyone will be. Our most successful programs stem from having clear expectations set at the beginning of the program and reiterated and adjusted as needed. Don’t hesitate to speak up.
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