Black History

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content.

But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building.

What Is a Broken Link?

A broken link is when you click on a link and it takes you to a 404 page. Broken links are also often referred to as “dead links,” as the page you were directed to is now dead.

Even if you have tried broken link building in the past and say it doesn’t work, you probably weren’t doing it correctly. Don’t worry, I’ll tell you why in this article.

The process of broken link building involves seeking out website pages in your industry with broken links in their content and then contacting their webmasters to offer your own content or link as a replacement for these dead URLs. If you’ve struggled to find new link building opportunities in the past, read on to find out exactly how this useful process can be implemented on your own website.

1) How to Find Broken Links: Identifying Web Pages

The first step in the broken link building process is figuring out how to find broken links. It’s not as hard as you might think.

If you’re going to contact webmasters with broken links and recommend that your own URL replace the dead references you’ve identified, the obvious first step in this process is to find web pages that contain these outdated links. There are a few different ways you can do this depending on your time constraints and budget.

CitationLab’s Broken Link Finder (Big Budget)

If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. Depending on your marketing budget, investing in a program like this can be a great way to build the largest possible number of links in the smallest amount of time.

Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals.

Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”?

Ever since the introduction of Google’s Penguin algorithm link building has shifted to quality over quantity. Here are some barometers you can use to measure link quality during a campaign:

Relevancy
SEO value
Usefulness
Marketing value



Always scrutinize your links in these four areas to ensure you are building links that will contribute to a successful campaign.

Relevancy

Relevancy offers a great starting point when evaluating link quality.

If the relevancy isn’t there, you know you have an issue right off the bat. Links form online connections between two websites, and without some sort of relevancy these connections wouldn’t make sense.

There are four main types of relevancy to consider, and some are more crucial than others. In order of importance, they are as follows:

Link to page – the contextual relevance of the link on the page
Page to page – the relevance between the page on your website and the page linking
Domain to page – relevance between your site and the page linking
Domain to domain – relevance between your site (as a whole) and their site (as a whole)
Now all of these levels of relevance don’t have to line up perfectly every time, but the overall relevance still needs to be there. If you have any doubt, try to explain the relevance out loud to another person. If you’re struggling the relevance likely isn’t there.

For a more in-depth explanation of relevancy in link building, check out Cory Collins’ article here.

SEO Value

1. "I think porn, like anything else, can be enjoyed. It can be productive for both men and women." —Scarlett Johansson

2. "I am the new generation of the masturbator. I've seen it all. Before I make coffee, I've seen more butt holes than a proctologist does in a week." —John Mayer

3. "I love porn! You know what I love about hotels? How discreet they are. They always give you that little thing at the bottom — 'Your room will be charged the same as any other room, no titles will be used.'" —Cameron Diaz

4. "You can't put a ban on [porn]. I mean, kids under age are still drinking. It just makes it that much more powerful. It's freedom. You should be free to watch it whenever you want." —Amanda Seyfried



5. "Pornography is a huge, huge part of our media culture. The message Don Jon is trying to bring to light — and make fun of — is reducing people, especially women, to nothing but sex objects. It happens in music videos, TV shows, movies, and magazines, and so many commercials. Whether it's rated X or approved by the FCC to sell Doritos, the message is the same." —Joseph Gordon-Levitt, on Don Jon

6. "A lot of men take porn as not that important, not that serious, whereas women tend to take it personally. It's like, 'How can he make love to me after watching something like this?' I think the first time I was aware that [a partner was using porn] I was really shocked because I didn't understand it. Lovemaking for me is related to feelings, and sensations with feelings, and so when you don't have the feelings it becomes animal-like because you're not in touch with your heart. There's a sad and pathetic side to it." Juliette Binoche

7. "Guys watch too much porn. Those girls don't exist. They're not real girls. And that's like us watching romance movies. That's girl porn, because, like, those guys do not exist." —Miley Cyrus

8. "I like my porn like my comedy: Done by professionals, women who are at the top of their game. So, I like professional ladies who are enjoying themselves. I'm not an amateur person. I want everybody to look good and be good at their jobs." —Amy Poehler

9. "When I travel around the world, there often isn't anything to watch on TV, especially when they don't speak English. But watching porn is fine as it doesn't need words. It's sort of universal. I watch a lot of it." —Lily Allen

10. "You shouldn't be getting to the porn conversations until well into the relationship until you feel like you want to spice things up and discover more about each other and talk more about your taste ... I once dated someone who asked, 'What kind of porn do you like?' Then I told him, and he was totally put off by it. If you're going to go there, you have to decide that your fantasies are a safe space to go wherever you want. And just because you like watching a certain type of porn doesn't mean you want to do it. And I think men, especially young men, can be quite insecure about those types of things." —Dita Von Teese

Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!”

Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or structuring links. Just feed in your copy and poof! instant optimization help! In fact, the sales copy for one SEO plug-in even says, “We walk you through every step: no need to hire or be an SEO expert.”

Sounds wonderful, doesn’t it? Here’s the question: do you even need to know SEO if a plug-in can do it all? In other words—can you trust SEO writing tools, or do writers still need to know SEO? Here’s how to think about it.



Machines can’t replace humans (yet!)

SEO tools are extremely helpful and save marketers time. We rely on them every day. But their recommendations are just that: recommendations. The writer (or SEO) makes the final optimization call. Sometimes, it makes sense to follow the recommendations, and sometimes, it doesn’t.

For instance, I’ve received emails from my writing students asking, “The Yoast SEO for WordPress plug-in is telling me to [fill in the blank]. Should I do it even if it doesn’t quite work with the page?” The plug-in was telling them one thing, while their writing experience was telling them another.

Please know that I love and highly recommend Yoast’s SEO for WordPress plug-in and many other SEO experts do too. It’s a nice plug-in that handles a lot of the geeky SEO stuff behind-the-scenes. Plus, it allows you to preview the title and description, check your readability, and more. Heck, I use it on my own site!

But other than a quick check, I don’t follow Yoast’s checklist recommendations as gospel. Why? Sometimes, following the recommendations would mess with the copywriting flow. There may be a reason that I’m not using the focus keyword in the title or that I don’t include the focus keyword in the first paragraph. Or I choose to link a certain way.

I may not follow every recommendation, but I know the page’s SEO strategy is still sound.

At the end of the day, good SEO writing connects with the reader and converts. It’s not because it ticks off various “here’s how to optimize everything perfectly” boxes. Even Yoast admits it’s “nearly impossible” to get a “green bullet” for every checklist item.

If you run a service-based or brick-and-mortar local business then you need to have an understanding of local SEO. It’s all very good to know what it is, but let’s take a look at how local SEO works. But first, a bit of revision.

Local SEO is the process of optimizing your online presence so your business will show in local online searches. It helps search engines to display your business at the very moment that local people are searching online for your product or service.

While local SEO works well alongside a broader SEO strategy, there are some specific considerations that will affect your local results.



HOW DOES LOCAL SEO WORK?

Local search engine optimization improves your businesses rankings across a number of local search functions – including the map pack, knowledge graph, and Google Maps.

In order to improve these local search rankings, you’ll need to optimize a few specific sections of your online properties.

OPTIMISE YOUR GOOGLE MY BUSINESS PROFILE

If you haven’t done so already, claim your Google My Business profile immediately. Take the time to completely fill out your GMB profile and try to collect some reviews from customers and clients.

Google prefers to share information that it can verify, and since every GMB profile is verified, it can drive your local SEO efforts.

Once you’re all set up:

Respond authentically to all reviews

Post regularly (similar to how you’d post on a Facebook business page)

Claim your Google My Business short name & URL

Make sure your information is updated if you make any changes

Create multiple locations in GMB if you have more than one location

If you’ve ever lived in New York or visited for an extended period of time, you know the Big Apple is busy. Despite complex public transportation, New York remains one of the most traffic congested cities in the world and is listed as the second worst traffic-jammed city.

But there are still reasons to get out on the road in your own car. The state’s much bigger than one city! That’s why we created this guide to help you get that cool new license to place in your wallet. Here’s what you need to know.



The Various Types Of New York Drivers License

First off, you should know there are three types of licenses offered by the state. You have a standard license, a READ ID license, and an Enhanced License.

Standard

This is just a standard license, hence the name. You don’t need to bring in much documentation to get this license.

REAL ID

A REAL ID allows for more security standards, thus requiring more documentation than a standard. You must show proof of your identity and provide documents showing your social security number and two documents showing your residency. However, beginning October 1, 2020, your New York State license must be READ ID compliant. There are some benefits to getting this license, which you can find on the official New York State YouTube page.

Enhanced

An Enhanced ID costs a bit more than the other two but provides some assistance when entering federal buildings and crossing into the Canadian and Mexican border. In addition to the documents listed for REAL ID, you must also bring two documen

With the upsurge in natural and organic forms of body care, the use of goat’s milk has been gaining a lot of attention.

Goat’s milk has many amazing health benefits, including supplementing our immune system and helping to sustain healthy bones and blood sugars. Aside from the obvious health benefits that can be attained from drinking goat’s milk, there are other ways to enjoy this form of dairy.

The use of goat’s milk in body care products is one such way that this is done. Interested in finding out how you can incorporate this form of dairy in your body care regimen?

Let’s deep dive into how to use goat milk products for body care.


Goat’s milk soap and body care

One of the most common ways that people the world over have incorporated goat’s milk in their body care regimen is in the form of soap. Goat’s milk soap is nothing like the sodium lauryl sulfate blends that most people use today.

Instead, it has a wide range of benefits – without harsh chemicals.

Here are a few benefits of using goat’s milk soap:

Helps reduce and treat acne

Almost 80 percent of all people between the age of 11 and 30 get an acne breakout at some point in their life. It’s easy to see why goat milk’s acne-fighting capabilities are so well received.

Goat’s milk has antibacterial agents that delay the growth of bacteria. This helps to reduce and treat acne because breakouts are fueled by bacteria and oil clogging the pores of the skin.

Say bye bye to aging skin

We can all agree that we can do without aging. If you feel particularly strong about that sentiment, you’ll be happy to know that goat’s milk soap helps to slow down the aging process! How?

Goat’s milk has a high lactic acid content, as well as other alpha-hydroxy acids. These types of acids break down dead skin cell bonds and remove them from the surface much quicker than sodium lauryl sulfate blend soaps.

This means that the chances are high that you know, work with, or even teach a disabled person.

Perhaps you’re writing about a person with a disability, maybe you’re tutoring a disabled student, or maybe you’re interested in hiring a person with a disability.

You want to make sure that you’ve done your part to make the environment as safe and accessible as is possible.

But if you’re new to working with people with disabilities, it can be tough to know where and how to start.



Keep on reading this post to find out how to empower, not pity, people who are disabled.
We’ve all said things we regret, and especially in today’s world, it’s easy to say something offensive without even realizing it.

So, the first step in respectfully working with people with disabilities is to make sure you’re up-to-date on the most correct terminology.

The best way to know which term to use is to ask the person which one they prefer.

Don’t beat yourself up if you don’t get things perfect the first time around. But, show that you’re making a serious effort to learn which words are appropriate.

Poker, popular form of gambling enjoyed by millions of people around the world. It is basically a game of cards where the winners is solved by ranks and combination cards. Besides the usual fun and entertainment value of games like poker fans thrills or motivation to win money. Various forms of casino games vary in the number of cards dealt, the number of joint or common cards and a number of hidden cards, as well as rate limiting and splitting the pot between the highest hand and the lowest hand.


With the cutting edge of technological innovation and the development of many online casino sites popularity has grown to new heights. Easier and more convenient for all, play online poker, because of the comfort of their home and at your own convenience. Online poker games for real money only began in 1998, but within ten years of online poker have become one of the fastest growing industries and have become one of the most preferred form of entertainment and a source of income. The popularity of online poker games can be judged for what is more than 100 million players to play casino online for free or real money.

However, with the observance of strict gambling laws in the United States and makes it compulsory for every online poker room to be licensed and regulated, it has become extremely important for each of the old as well as new casino sites adhere to the strict rules, use secure methods and have their random number generator, stated on a regular basis to ensure that it is completely random. In addition, this casino software should also be safer and should encourage players to enjoy the game to the maximum without any hassle. Online casino reviews can help you in selecting the right casino site among thousands of online casino sites.


It is quite interesting to know about what are the factors that go into choosing the most appropriate casino site that will help you enjoy the game and win a considerable amount of money. The first important thing to look for on the site is the online poker bonus that the site offers. You should look for a site that offers you a great casino bonus, which will allow you to increase your first deposit and receive free real money to play online casino with. Based on games, betting, contest, promotions and bonuses offered by the site, you can choose a site that offers the best promotional offers. Compare the different online casino sites and especially the best casino site for players of the United States, you can easily find hundreds of different promotions including satellites to live poker tournaments in the world.


Poker players need to understand the terms of their preferred casino site and check if they really like and are interested in their real money online Poker offers. In addition, you should also be well aware of the rules and regulations of the game, as well as gambling laws were applied there at this place.

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