If you run a service-based or brick-and-mortar local business then you need to have an understanding of local SEO. It’s all very good to know what it is, but let’s take a look at how local SEO works. But first, a bit of revision.
Local SEO is the process of optimizing your online presence so your business will show in local online searches. It helps search engines to display your business at the very moment that local people are searching online for your product or service.
While local SEO works well alongside a broader SEO strategy, there are some specific considerations that will affect your local results.
HOW DOES LOCAL SEO WORK?
Local search engine optimization improves your businesses rankings across a number of local search functions – including the map pack, knowledge graph, and Google Maps.
In order to improve these local search rankings, you’ll need to optimize a few specific sections of your online properties.
OPTIMISE YOUR GOOGLE MY BUSINESS PROFILE
If you haven’t done so already, claim your Google My Business profile immediately. Take the time to completely fill out your GMB profile and try to collect some reviews from customers and clients.
Google prefers to share information that it can verify, and since every GMB profile is verified, it can drive your local SEO efforts.
Once you’re all set up:
Respond authentically to all reviews
Post regularly (similar to how you’d post on a Facebook business page)
Claim your Google My Business short name & URL
Make sure your information is updated if you make any changes
Create multiple locations in GMB if you have more than one location
Local SEO is the process of optimizing your online presence so your business will show in local online searches. It helps search engines to display your business at the very moment that local people are searching online for your product or service.
While local SEO works well alongside a broader SEO strategy, there are some specific considerations that will affect your local results.
HOW DOES LOCAL SEO WORK?
Local search engine optimization improves your businesses rankings across a number of local search functions – including the map pack, knowledge graph, and Google Maps.
In order to improve these local search rankings, you’ll need to optimize a few specific sections of your online properties.
OPTIMISE YOUR GOOGLE MY BUSINESS PROFILE
If you haven’t done so already, claim your Google My Business profile immediately. Take the time to completely fill out your GMB profile and try to collect some reviews from customers and clients.
Google prefers to share information that it can verify, and since every GMB profile is verified, it can drive your local SEO efforts.
Once you’re all set up:
Respond authentically to all reviews
Post regularly (similar to how you’d post on a Facebook business page)
Claim your Google My Business short name & URL
Make sure your information is updated if you make any changes
Create multiple locations in GMB if you have more than one location
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