There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelm and even annoys them. It’s estimated there will be 1.92 billion global digital buyers in 2019 and in order to effectively market, you need to strive to reach your audience repeatedly time and again. Aim to make numerous points of contact to build familiarity and encourage purchases. If you’re ready to market your e-commerce business, take a look at these three marketing techniques that are simple to make happen no matter your budget.
Get your name out on social
Social media marketing requires consistency and posting at the times that work with your customers’ schedules so they actually see what you’re trying to show them.
Do not spread yourself too thin by attempting to have a presence on every social media platform. Concentrate on the ones that your potential buyers are actually utilizing. Turn to data-driven tools to see where your buyers are the most active. Share news related to your industry and other relevant information on your customers’ favorite social media accounts to expand your brand presence.
It’s also smart to share direct links to your site and products, but do not inundate your followers with direct ads. Overdoing it with self-promotion makes your account less appreciated by buyers. Aim to share 80% industry news and 20% posts related to your website and products. When you’re selling personalized t-shirts online, jewelry or home décor, it’s vital to find that happy medium of sharing your products and sharing information unrelated to your business (that benefits your customers).
Build strategic partnerships
You can generate some major buzz around your eCommerce store by networking with your industry’s big dogs. Start by contacting blogs to see if they will review your products in a post. When your website is featured in a blog post on a well-known site, you could drive countless targeted visitors to your eCommerce store.
Go ahead and contact social media influencers who can share information about your offerings. Once you have identified industry-affiliated social accounts that have a large number of followers, it’s time to regularly engage with them. Like their Facebook pages and like and reply to influencers’ tweets. Don’t forget to thank the influencers who retweet your posts!
Intermingling and connecting with other professionals with your industry results in a greater awareness of your product and brand and spreads the world about your store.
Get your name out on social
Social media marketing requires consistency and posting at the times that work with your customers’ schedules so they actually see what you’re trying to show them.
Do not spread yourself too thin by attempting to have a presence on every social media platform. Concentrate on the ones that your potential buyers are actually utilizing. Turn to data-driven tools to see where your buyers are the most active. Share news related to your industry and other relevant information on your customers’ favorite social media accounts to expand your brand presence.
It’s also smart to share direct links to your site and products, but do not inundate your followers with direct ads. Overdoing it with self-promotion makes your account less appreciated by buyers. Aim to share 80% industry news and 20% posts related to your website and products. When you’re selling personalized t-shirts online, jewelry or home décor, it’s vital to find that happy medium of sharing your products and sharing information unrelated to your business (that benefits your customers).
Build strategic partnerships
You can generate some major buzz around your eCommerce store by networking with your industry’s big dogs. Start by contacting blogs to see if they will review your products in a post. When your website is featured in a blog post on a well-known site, you could drive countless targeted visitors to your eCommerce store.
Go ahead and contact social media influencers who can share information about your offerings. Once you have identified industry-affiliated social accounts that have a large number of followers, it’s time to regularly engage with them. Like their Facebook pages and like and reply to influencers’ tweets. Don’t forget to thank the influencers who retweet your posts!
Intermingling and connecting with other professionals with your industry results in a greater awareness of your product and brand and spreads the world about your store.
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