SEO is dead…
It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question…
Is local SEO dead?
SHORT ANSWER = NO, LOCAL SEO IS NOT DEAD
Local SEO is still a valid focus for small to medium businesses that operate a brick-and-mortar store or service a specific geographical area. Let’s take a look at three reasons why I believe local SEO is still relevant to your marketing mix.
#1: THERE HAS BEEN A 900% GROWTH OF “NEAR ME” SEARCHES IN RECENT YEARS
Statistics collected between 2015 to 2017 show that searches including “near me” has increased by 900% (source: Chatmeter).
This isn’t a trend that is going away.
With the emergence of voice-activated search queries (think Google Home, Amazon Alexa, or Apple HomePod) more and more people are using their voice to search for local businesses. Local SEO improves the online presence of your business so that if someone is local to your business and looking for your product or service with a search query including “near me” then you improve your chance of being found.
#2: 97% OF SEARCH ENGINE USERS HAVE SEARCHED ONLINE FOR A LOCAL BUSINESS
It’s no secret that most people rely heavily on technology (including search engines) to find information about local products and services. Statistics have shown that 97% of all search engine users have searched online for a local business (source: Social Media Today).
The high percentage of search engines users searching for local businesses online is a strong indicator that local SEO is far from dead.
#3: 92% OF SEARCH ENGINE USERS CHOOSE BUSINESSES ON THE FIRST PAGE OF LOCAL GOOGLE RESULTS
HubSpot has found that more than nine out of every 10 search engine users will choose businesses on the first page of local Google results. So, what happens to the businesses on page 2 and above? Well, they rarely get chosen.
It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question…
Is local SEO dead?
SHORT ANSWER = NO, LOCAL SEO IS NOT DEAD
Local SEO is still a valid focus for small to medium businesses that operate a brick-and-mortar store or service a specific geographical area. Let’s take a look at three reasons why I believe local SEO is still relevant to your marketing mix.
#1: THERE HAS BEEN A 900% GROWTH OF “NEAR ME” SEARCHES IN RECENT YEARS
Statistics collected between 2015 to 2017 show that searches including “near me” has increased by 900% (source: Chatmeter).
This isn’t a trend that is going away.
With the emergence of voice-activated search queries (think Google Home, Amazon Alexa, or Apple HomePod) more and more people are using their voice to search for local businesses. Local SEO improves the online presence of your business so that if someone is local to your business and looking for your product or service with a search query including “near me” then you improve your chance of being found.
#2: 97% OF SEARCH ENGINE USERS HAVE SEARCHED ONLINE FOR A LOCAL BUSINESS
It’s no secret that most people rely heavily on technology (including search engines) to find information about local products and services. Statistics have shown that 97% of all search engine users have searched online for a local business (source: Social Media Today).
The high percentage of search engines users searching for local businesses online is a strong indicator that local SEO is far from dead.
#3: 92% OF SEARCH ENGINE USERS CHOOSE BUSINESSES ON THE FIRST PAGE OF LOCAL GOOGLE RESULTS
HubSpot has found that more than nine out of every 10 search engine users will choose businesses on the first page of local Google results. So, what happens to the businesses on page 2 and above? Well, they rarely get chosen.
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