Getting started with Google Analytics is no small task. Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. For those just starting out and viewing Google Analytics for the first time, it can be daunting. So, just where do you begin? How do I configure GA to track XYZ? And, where do marketers find value in Google Analytics?
To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.
1. Google Analytics Academy
The GA Academy is where all those new to Google Analytics should start their educational journey. The first course “Google Analytics for Beginners” offers the fundamental knowledge on setup, navigating reporting, campaign tracking and Goals. However, the Academy isn’t just for beginners. Offering courses on Advanced Google Analytics, Ecommerce Analytics and Google Tag Manager Fundamentals, there is likely something to learn for all levels.
2. Google Digital Garage
Google Digital Garage is the runner-up resource when it comes to learning Google Analytics. The Digital Garage is collection of courses that covers a breadth of digital marketing topics. In here, you will find two courses targeted to Google Analytics that overlap a bit with the Academy but are worth your time (either as a refresher or as part of Google’s course structure).
3. Google Analytics YouTube Channel
From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. Head straight to the Playlists and pick the topic area that best fits where you are in your GA education journey. These aren’t just product walk-throughs (though some are) but educational videos for marketers, developers, and analytics junkies that show a wide range of capabilities GA offers.
4. Google Analytics Google+ Page
Often duplicated from Twitter (or vice versa) but offering a cleaner view into Google’s own content, the Google Analytics Google+ page should not be overlooked as a resource to learn GA. Again, helpful articles directly from Google and industry thought-leaders are the main drive but the comments and discussion are the bonus.
To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.
1. Google Analytics Academy
The GA Academy is where all those new to Google Analytics should start their educational journey. The first course “Google Analytics for Beginners” offers the fundamental knowledge on setup, navigating reporting, campaign tracking and Goals. However, the Academy isn’t just for beginners. Offering courses on Advanced Google Analytics, Ecommerce Analytics and Google Tag Manager Fundamentals, there is likely something to learn for all levels.
2. Google Digital Garage
Google Digital Garage is the runner-up resource when it comes to learning Google Analytics. The Digital Garage is collection of courses that covers a breadth of digital marketing topics. In here, you will find two courses targeted to Google Analytics that overlap a bit with the Academy but are worth your time (either as a refresher or as part of Google’s course structure).
3. Google Analytics YouTube Channel
From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. Head straight to the Playlists and pick the topic area that best fits where you are in your GA education journey. These aren’t just product walk-throughs (though some are) but educational videos for marketers, developers, and analytics junkies that show a wide range of capabilities GA offers.
4. Google Analytics Google+ Page
Often duplicated from Twitter (or vice versa) but offering a cleaner view into Google’s own content, the Google Analytics Google+ page should not be overlooked as a resource to learn GA. Again, helpful articles directly from Google and industry thought-leaders are the main drive but the comments and discussion are the bonus.
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