How to Create a Marketing Calendar for Your Rock Clothing Company

When you run a small fashion brand, you’re likely to investconsiderable marketing dollars to stick-out as unique. That’s especially true for brands that specialize in wardrobe-choices for rebels and rockstars.

But one thing that’s not unique about your rock ‘n’ rollclothing brand is your need for a strategic marketing  plan.

When things start picking-up, a calendar simplifies marketing processes and takes out the guesswork.

Here’s how to create a-rockin’ marketing calendar for yourclothing brand.

In most cases, the free versions are limited and monthly subscriptions are available for those who have more than basic needs.

Using a social scheduling tool to plan your marketingsimplifies the process and takes less valuable time to complete.

There are a number of templates available for working up aneditorial calendar of your own. You

 must choose your preferred source:

Google Docs or other collaborative platforms: this choice is great for easy sharing

Google calendar or preferred calendar program: some peoplelive and die by their calendar, and their marketing schedule is no different

Excel spreadsheet: if you’re comfortable in Excel, it’s a great place to start collecting topic ideas and making a calendar worksheet.