Two-thirds of the global population, around 5 billion people, now own mobile phone.
That’s around 60% of the current population, which means mobile phone usage is in the majority.
This is why the mobile apps industry is still growing at an exponential rate. As the needs of mobile phone users change, the industry adapts and undergoes many changes as well.
This might be the reason why it can still be hard to get the right mix of app design and content. If you want to know how you can create a great content strategy for your app, dive in to learn what you should consider.
1. Have a Strategy Before Launching the App
When developing a content strategy, make sure it’s ready before you even launch the app. When you already have an idea of what your app is going to be about, that’s when you can start planning. This is because you also have to take into account the type of content when designing the app.
Your app should have the right sections for the content you want. For example, you want user-generated content on your app. You should then design your app in a way that would accept submissions.
This then brings us to the type of content you want.
2. Determine the Right Type of Content for Your App
You have to consider the type of app you want before you decide on the content. If you want to cater your app toward busy people, for example, you won’t want to publish lengthy articles.
If your app is all about recipes, decide if you want to include step-by-step pictures or videos, too. Then, think of what else you can offer aside from recipes. You can allow recipe submissions, or you can put a comment section so users can chime in.
That’s around 60% of the current population, which means mobile phone usage is in the majority.
This is why the mobile apps industry is still growing at an exponential rate. As the needs of mobile phone users change, the industry adapts and undergoes many changes as well.
This might be the reason why it can still be hard to get the right mix of app design and content. If you want to know how you can create a great content strategy for your app, dive in to learn what you should consider.
1. Have a Strategy Before Launching the App
When developing a content strategy, make sure it’s ready before you even launch the app. When you already have an idea of what your app is going to be about, that’s when you can start planning. This is because you also have to take into account the type of content when designing the app.
Your app should have the right sections for the content you want. For example, you want user-generated content on your app. You should then design your app in a way that would accept submissions.
This then brings us to the type of content you want.
2. Determine the Right Type of Content for Your App
You have to consider the type of app you want before you decide on the content. If you want to cater your app toward busy people, for example, you won’t want to publish lengthy articles.
If your app is all about recipes, decide if you want to include step-by-step pictures or videos, too. Then, think of what else you can offer aside from recipes. You can allow recipe submissions, or you can put a comment section so users can chime in.
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