Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals.
Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”?
Ever since the introduction of Google’s Penguin algorithm link building has shifted to quality over quantity. Here are some barometers you can use to measure link quality during a campaign:
Relevancy
SEO value
Usefulness
Marketing value
Always scrutinize your links in these four areas to ensure you are building links that will contribute to a successful campaign.
Relevancy
Relevancy offers a great starting point when evaluating link quality.
If the relevancy isn’t there, you know you have an issue right off the bat. Links form online connections between two websites, and without some sort of relevancy these connections wouldn’t make sense.
There are four main types of relevancy to consider, and some are more crucial than others. In order of importance, they are as follows:
Link to page – the contextual relevance of the link on the page
Page to page – the relevance between the page on your website and the page linking
Domain to page – relevance between your site and the page linking
Domain to domain – relevance between your site (as a whole) and their site (as a whole)
Now all of these levels of relevance don’t have to line up perfectly every time, but the overall relevance still needs to be there. If you have any doubt, try to explain the relevance out loud to another person. If you’re struggling the relevance likely isn’t there.
For a more in-depth explanation of relevancy in link building, check out Cory Collins’ article here.
SEO Value
Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links. But what constitutes a “quality link”?
Ever since the introduction of Google’s Penguin algorithm link building has shifted to quality over quantity. Here are some barometers you can use to measure link quality during a campaign:
Relevancy
SEO value
Usefulness
Marketing value
Always scrutinize your links in these four areas to ensure you are building links that will contribute to a successful campaign.
Relevancy
Relevancy offers a great starting point when evaluating link quality.
If the relevancy isn’t there, you know you have an issue right off the bat. Links form online connections between two websites, and without some sort of relevancy these connections wouldn’t make sense.
There are four main types of relevancy to consider, and some are more crucial than others. In order of importance, they are as follows:
Link to page – the contextual relevance of the link on the page
Page to page – the relevance between the page on your website and the page linking
Domain to page – relevance between your site and the page linking
Domain to domain – relevance between your site (as a whole) and their site (as a whole)
Now all of these levels of relevance don’t have to line up perfectly every time, but the overall relevance still needs to be there. If you have any doubt, try to explain the relevance out loud to another person. If you’re struggling the relevance likely isn’t there.
For a more in-depth explanation of relevancy in link building, check out Cory Collins’ article here.
SEO Value
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