Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to help advertise your business.
The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” campaign. The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.
Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business.
The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” campaign. The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.
Five key metrics
The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels. The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity.
Reach is one of the strongest metric areas for promotional products; they drive a level of brand exposure that is second to none. The thing about promotional products is that their reach almost always extends beyond the recipient because others will see the recipient using said promotional product. These opportunities to reinforce branding and messaging increase the exposure of your promotional products. Some important statistics from the reach portion of the project:
The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” campaign. The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.
Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business.
The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” campaign. The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.
Five key metrics
The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels. The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity.
Reach is one of the strongest metric areas for promotional products; they drive a level of brand exposure that is second to none. The thing about promotional products is that their reach almost always extends beyond the recipient because others will see the recipient using said promotional product. These opportunities to reinforce branding and messaging increase the exposure of your promotional products. Some important statistics from the reach portion of the project:
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