According to estimates, an astonishing 281 billion emails are sent each day.
Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.
To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.
Here are seven email marketing tips to help you knock your next email marketing campaign out of the park.
1. Remember Why Customers Love Email
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.
But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.
People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.
In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.
2. Create a Template
Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.
To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.
3. Personalize The Subject Line
Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything.
To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.
Studies found that personalized subject lines increased open rates by between 50% and 58%.
Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.
To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention.
Here are seven email marketing tips to help you knock your next email marketing campaign out of the park.
1. Remember Why Customers Love Email
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.
But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.
People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.
In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.
2. Create a Template
Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.
To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.
3. Personalize The Subject Line
Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything.
To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.
Studies found that personalized subject lines increased open rates by between 50% and 58%.
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