Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy.
A new report released by the Content Marketing Institute has put together the goals, priorities and workflow habits of some of the best B2B content marketers in North America. You may not discover what they eat for breakfast, but you will get an idea of what trends have garnered the most marketing success in 2017 and are likely to catapult your marketing in 2018 if you apply them to your strategy.
They Are Committed
Of the most successful organizations, 89 percent said they were either extremely or very committed to their content marketing strategy. Of the least successful, less than one-third claimed to be heavily committed.
What does it mean to be dedicated to content marketing? It means having a documented strategy, following it, and continually evaluating each piece of your strategy to ensure it’s achieving results and fits within the overall strategy.
They Deliver Content Consistently
Another trait of the leading B2B content marketers is consistency. 75 percent of the top marketers consider themselves to always, or at least most of the time, stick to a consistent publishing schedule.
There are plenty of tools you can use to help you become more consistent with your marketing, without having to put in a lot of effort. Within today’s available digital marketing tools, you’ll find a variety of sophisticated content management resources, from enterprise-level CMS software to budget-friendly, yet worthwhile options like Hootsuite and CoSchedule.
They Are Modest in Size
Content marketing teams, for the most part, are relatively small. They are either a handful of people, or for some organizations, are one-man bands. More than half of organizations in the study reported using a small content marketing team. Another 26 percent would use one centralized, specialized group to do the content marketing for multiple products, or in larger organizations, multiple brands, within one company.
A new report released by the Content Marketing Institute has put together the goals, priorities and workflow habits of some of the best B2B content marketers in North America. You may not discover what they eat for breakfast, but you will get an idea of what trends have garnered the most marketing success in 2017 and are likely to catapult your marketing in 2018 if you apply them to your strategy.
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| B2B Content Marketers |
They Are Committed
Of the most successful organizations, 89 percent said they were either extremely or very committed to their content marketing strategy. Of the least successful, less than one-third claimed to be heavily committed.
What does it mean to be dedicated to content marketing? It means having a documented strategy, following it, and continually evaluating each piece of your strategy to ensure it’s achieving results and fits within the overall strategy.
They Deliver Content Consistently
Another trait of the leading B2B content marketers is consistency. 75 percent of the top marketers consider themselves to always, or at least most of the time, stick to a consistent publishing schedule.
There are plenty of tools you can use to help you become more consistent with your marketing, without having to put in a lot of effort. Within today’s available digital marketing tools, you’ll find a variety of sophisticated content management resources, from enterprise-level CMS software to budget-friendly, yet worthwhile options like Hootsuite and CoSchedule.
They Are Modest in Size
Content marketing teams, for the most part, are relatively small. They are either a handful of people, or for some organizations, are one-man bands. More than half of organizations in the study reported using a small content marketing team. Another 26 percent would use one centralized, specialized group to do the content marketing for multiple products, or in larger organizations, multiple brands, within one company.
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