The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it? A look at that same page I linked to above answers that conclusively. For though there might be a lot of posts, there are more than 400 million people reading blogs each month. And there have to be at least a few of your customers in there, don’t you think? What’s more, content marketing will generate $300 billion by 2019. Now that’s a big pie and we all want to get our fingers in there!
The trick is, how do you get noticed? After all, you don’t want just an average share of that pie – because that would be only about 6 and 2/3rd people viewing your blog per month. Now unless you’re selling airplanes and you’re absolutely certain to convert one of those people that just isn’t worth your while. And so you have to promote your blog correctly.
But how do you do that?
Sales can’t be your primary motivation
Or, at least, they can’t appear to be. People can smell that a mile away. Instead, your blog truly has to be designed to educate, entertain, engage and inform. It has to feel like – rather than there being a business trying to push through a poorly concealed sales agenda – that there is a person or a team of people who want to help by offering valuable information and insights.
Only in this way can you get other bloggers to share your page. After all, they’re intensely sensitive about their reputation and don’t want to run the risk of tarnishing it by linking to sales-pushing content, even if that site does occasionally have good content. And they are the gatekeepers to becoming part of the established industrial conversation. Now this doesn’t mean you can’t use SEO and keyword search tools. It just means you should take the time to make certain it isn’t blatant or jarring.
Sales can’t be your primary motivation
Or, at least, they can’t appear to be. People can smell that a mile away. Instead, your blog truly has to be designed to educate, entertain, engage and inform. It has to feel like – rather than there being a business trying to push through a poorly concealed sales agenda – that there is a person or a team of people who want to help by offering valuable information and insights.
Only in this way can you get other bloggers to share your page. After all, they’re intensely sensitive about their reputation and don’t want to run the risk of tarnishing it by linking to sales-pushing content, even if that site does occasionally have good content. And they are the gatekeepers to becoming part of the established industrial conversation. Now this doesn’t mean you can’t use SEO and keyword search tools. It just means you should take the time to make certain it isn’t blatant or jarring.
The trick is, how do you get noticed? After all, you don’t want just an average share of that pie – because that would be only about 6 and 2/3rd people viewing your blog per month. Now unless you’re selling airplanes and you’re absolutely certain to convert one of those people that just isn’t worth your while. And so you have to promote your blog correctly.
But how do you do that?
Sales can’t be your primary motivation
Or, at least, they can’t appear to be. People can smell that a mile away. Instead, your blog truly has to be designed to educate, entertain, engage and inform. It has to feel like – rather than there being a business trying to push through a poorly concealed sales agenda – that there is a person or a team of people who want to help by offering valuable information and insights.
Only in this way can you get other bloggers to share your page. After all, they’re intensely sensitive about their reputation and don’t want to run the risk of tarnishing it by linking to sales-pushing content, even if that site does occasionally have good content. And they are the gatekeepers to becoming part of the established industrial conversation. Now this doesn’t mean you can’t use SEO and keyword search tools. It just means you should take the time to make certain it isn’t blatant or jarring.
Sales can’t be your primary motivation
Or, at least, they can’t appear to be. People can smell that a mile away. Instead, your blog truly has to be designed to educate, entertain, engage and inform. It has to feel like – rather than there being a business trying to push through a poorly concealed sales agenda – that there is a person or a team of people who want to help by offering valuable information and insights.
Only in this way can you get other bloggers to share your page. After all, they’re intensely sensitive about their reputation and don’t want to run the risk of tarnishing it by linking to sales-pushing content, even if that site does occasionally have good content. And they are the gatekeepers to becoming part of the established industrial conversation. Now this doesn’t mean you can’t use SEO and keyword search tools. It just means you should take the time to make certain it isn’t blatant or jarring.
0 comments:
Post a Comment