You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content consistency is just as important in developing an effective content strategy, and you could argue that consistency is even more important than quantity.
Let’s consider the example of a brand that’s been in business for years and already has a large repository of content on the web. However, now they’ve become slack in their content marketing efforts and publish only sporadically, if at all. On the other side, we have a new brand that doesn’t have a lot of existing content but sticks to a consistent publishing schedule of blog posts twice a week. Which one do you think will see more success due to content marketing after a year?
If you’re like most people, you’ll instinctively choose the second brand – the one that favors consistency over quantity, and you’d probably be right. But why is this exactly?
Quick Takeaways
When it comes to content, consistency is just as important as quality and quantity, if not more so.
A consistent approach to content means a bigger audience, better engagement, and eventually increased revenue.
Planning is key to a consistent content marketing strategy, but technology and automation tools can help a lot too.
The Importance of Consistency in Content Marketing
It’s relatively easy to produce a lot of content if you have the budget to do so. But being consistent with your content strategy takes a lot more effort and planning. This effort is worth it, however, for several reasons.
Let’s consider the example of a brand that’s been in business for years and already has a large repository of content on the web. However, now they’ve become slack in their content marketing efforts and publish only sporadically, if at all. On the other side, we have a new brand that doesn’t have a lot of existing content but sticks to a consistent publishing schedule of blog posts twice a week. Which one do you think will see more success due to content marketing after a year?
If you’re like most people, you’ll instinctively choose the second brand – the one that favors consistency over quantity, and you’d probably be right. But why is this exactly?
Quick Takeaways
When it comes to content, consistency is just as important as quality and quantity, if not more so.
A consistent approach to content means a bigger audience, better engagement, and eventually increased revenue.
Planning is key to a consistent content marketing strategy, but technology and automation tools can help a lot too.
The Importance of Consistency in Content Marketing
It’s relatively easy to produce a lot of content if you have the budget to do so. But being consistent with your content strategy takes a lot more effort and planning. This effort is worth it, however, for several reasons.
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