You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re too small? You search for a return policy on the page but see none. So you scroll back to the navigation bar because you’re sure you saw a tab that said “FAQ”.
Frequently Asked Question (or FAQ) pages are on nearly everyone’s website, from retail sites to those who offer professional services to blogs and informative websites. It’s a convenient location to put all the information that a user may need when interacting with your site or purchasing from your company. It’s also a great way to cut down on customer service inquiries by allowing the users to take steps to resolve the issue on their own.
But did you know it could also help your search engine optimization? That is, if you know how to structure it.
Quick Takeaways:
Make sure your FAQ page is simple to read and offers a user-friendly experience.
Relentlessly analyze and edit your FAQ page to be clear, useful, and actionable.
Conduct keyword research to identify and better address your customers’ pain points.
Answer the users’ questions quickly. Don’t raise more questions.
How Can My FAQ Help My SEO?
Your FAQ page functions like any other page of content: When optimized correctly, it will not only be user-friendly but draw in organic traffic from searches. It can also be (possibly) fodder for new content like a blog or social media post. Depending on your audience and the type of content you generate, it could be a great opportunity to expand upon an answer to a frequently asked question even more in-depth.
If you have a FAQ page that works for your customers but doesn’t quite work for SEO, follow the steps outlined to strengthen it.
Perform an Audit
Before you start making changes, you need to know what you’re working with. That’s where an audit comes into play. Think of it as your discovery session: You’ll learn what you have an identify gaps or other areas of improvement.
Frequently Asked Question (or FAQ) pages are on nearly everyone’s website, from retail sites to those who offer professional services to blogs and informative websites. It’s a convenient location to put all the information that a user may need when interacting with your site or purchasing from your company. It’s also a great way to cut down on customer service inquiries by allowing the users to take steps to resolve the issue on their own.
But did you know it could also help your search engine optimization? That is, if you know how to structure it.
Quick Takeaways:
Make sure your FAQ page is simple to read and offers a user-friendly experience.
Relentlessly analyze and edit your FAQ page to be clear, useful, and actionable.
Conduct keyword research to identify and better address your customers’ pain points.
Answer the users’ questions quickly. Don’t raise more questions.
How Can My FAQ Help My SEO?
Your FAQ page functions like any other page of content: When optimized correctly, it will not only be user-friendly but draw in organic traffic from searches. It can also be (possibly) fodder for new content like a blog or social media post. Depending on your audience and the type of content you generate, it could be a great opportunity to expand upon an answer to a frequently asked question even more in-depth.
If you have a FAQ page that works for your customers but doesn’t quite work for SEO, follow the steps outlined to strengthen it.
Perform an Audit
Before you start making changes, you need to know what you’re working with. That’s where an audit comes into play. Think of it as your discovery session: You’ll learn what you have an identify gaps or other areas of improvement.
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