Did you know that the open rate for SMS is nearly 98%?
Because SMS can offer such incredible open rates, it can be one of the best ways to reach your target audience. But if you want to use SMS to market your business, you may have doubts about where to begin.
You might be unsure of how to get the phone numbers for your campaigns. You may also worry about the kind of messages you should send people, once you have their phone number.
his post aims to provide you with some clarity on how SMS marketing works. Once you’ve read this post, you’ll be able to comfortably answer the question “What is SMS marketing?”
Let’s begin!
What Is SMS marketing?
SMS marketing is a means of marketing that’s based on you sending text messages to people. SMS (short message service) is just another way to describe a text message, and the two terms are interchangeable.
This method of marketing works well, as people carry phones with them everywhere they go. This then makes it easy for you to reach your target audience, no matter where they are.
Additionally, a text message often demands more attention than an email. This is usually down to the fact that not many other companies are using SMS marketing to contact customers.
It’s also worth noting that the notification for a text message often differs to the notification for an email.
SMS notifications are often more audible and can cause the phone to vibrate, whereas emails might not allow for this to happen. Following this, SMS marketing can produce better levels of engagement. That’s because people will quickly check their phone, upon receiving a promotional text message.
Because SMS can offer such incredible open rates, it can be one of the best ways to reach your target audience. But if you want to use SMS to market your business, you may have doubts about where to begin.
You might be unsure of how to get the phone numbers for your campaigns. You may also worry about the kind of messages you should send people, once you have their phone number.
his post aims to provide you with some clarity on how SMS marketing works. Once you’ve read this post, you’ll be able to comfortably answer the question “What is SMS marketing?”
Let’s begin!
What Is SMS marketing?
SMS marketing is a means of marketing that’s based on you sending text messages to people. SMS (short message service) is just another way to describe a text message, and the two terms are interchangeable.
This method of marketing works well, as people carry phones with them everywhere they go. This then makes it easy for you to reach your target audience, no matter where they are.
Additionally, a text message often demands more attention than an email. This is usually down to the fact that not many other companies are using SMS marketing to contact customers.
It’s also worth noting that the notification for a text message often differs to the notification for an email.
SMS notifications are often more audible and can cause the phone to vibrate, whereas emails might not allow for this to happen. Following this, SMS marketing can produce better levels of engagement. That’s because people will quickly check their phone, upon receiving a promotional text message.
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