Black History

https://behindmlm.com/mlm-reviews/us-business-world-llc-review-jd-coin-pump-and-dump-altcoin/Hello to all readers, this is Zak sharing one of my experience with my neighbour.I am 24 and stay in Mumbai, India. Do comment your views on my story. I will start with the story and will describe everything as it goes.


I was living with my family in Mumbai since my birth. Besides our house, we had a home whose owner has rented the first floor of the house to a married couple and the second floor to another one. This story dates back to 2013 when I had just started with my job. Telling about myself I am 5.11” tall, dark and with an athletic build. I had a huge chunk of time with me as my office was very near to my place and did not require much of travelling. I had plenty of time to spend.

To occupy myself I started going to gym and running. It was the month of October and winter had just started. Owing to this I had seen many new faces who had hit the turf for jogging and doing their daily early morning exercise. In mid of October, there was a new arrival in my neighbourhood. A newly married couple named nisha and anish.

Their marriage was arranged and had recently shifted as anish had got a new job in Mumbai. Anisha is a cutie petite girl. She has got the perfect ass. A very tight butt which was jiggly at the same time. She was hardly 23 years of age. She looked very beautiful with her pure white skin, her teeth shining like pearls, eyes of an angel and smile of a slut. I had an eye on her from the day I saw her. For the first time, it was nothing but to admire her beauty. I had even shagged thinking about her more than once every day in spite of getting my dose of fucking from my cousin (anu).


A 5.3” tall girl with an hourglass figure of 36-26-36 was my area of attraction now. I used to stand at one end of my terrace to have a glimpse of her. This constant sneak peek was observed by anu. I neglected her and was always busy with my glares and stares for my new lady love.

On one fine day, I was feeling very horny and said anu that we will sleep downstairs in the room to have our fuck. She denied stating that you can sleep with our neighbour she is not going to sleep with me. I was shocked with her response and understood she was angry on me. I kept everything normal. I had this habit of hitting the gym in the morning.

When I used to go to gym her husband anish would leave for his daily work. As the day passed by I had become friend with anish. As anish was also a young lad we both got used to our company and were a good friend in a month.

Days were passing by and I had become friendly with nisha as well. Nisha and my mother were also getting closed. As most of the time anish used to come late at home, Nisha used to spent most of her time at my house chatting and watching t.V with mom. Slowly she had become part of my family. As I was also working I had little time to see her and ogle at her beautiful face.

One fine day I received a news that my mother’s mom was ill and was admitted. Mom and dad decided to go to nani’s place to see her. I was home alone so mom asked Nisha to take care of me with my food and other daily activities.

The next day only my mom dad flew in the morning. I went to the gym and came back home to freshen up and leave for office. I had developed a very good body by that time and loved it to the core.


As no one was at home I simply pulled down my track and inners and was roaming only on my t-shirt inside the house. I threw off my t-shirt in the washing machine and was seeing my body in the mirror in the hall. I took my protein shake and was sipping it and was playing with my dick with my face facing the t.V. I had connected my PC with USB and had put on a porno to enjoy.

As I still had no mood to go to the office I texted my hr of my nonavailability. I had put on Indian porn of threesome and in that two guys were fucking a girl in both the holes simultaneously. I was playing with my 7-inch meat and was enjoying the show.

I was fully aroused and was imagining myself fucking Nisha and was screaming her name while I was masturbating. I shagged and cummed all over the floor. I was lazy enough to go wash. I took the track pant lying on the ground and cleaned my dick and dozed off on the sofa itself.

As I had slept Nisha crept into my house. My mom has given her a spare key to use it enter my house for cleaning my clothes. As I was not even aware of this I was sleeping naked on the sofa. Nisha pepped into the hall and could hear some noises of fucking coming. As she came into the hall she saw the porno playing on the screen. She forgot everything and was watching it when she found me sleeping on the sofa. She was shocked to see me. She called out my name. All this description was said to me by her when we fucked later.

She called my name twice and as I was a deep sleeper I did not realise it. She did the household work, cleaned up the mess I had made n my room and left. When I woke up I saw all my clothes were on the balcony hanging on the string kept for drying. I was shocked to see that. Many thoughts were coming in my mind and it occupied my mind for almost few hours. It was 12.00pm I thought of having a bath and take lunch.

I entered my bathroom without any cloth and was taking shower when suddenly I hear Nisha calling out my name. Zak your lunch is ready to come to my place. I did not know how did she come inside. I got my answer, I knew it was Nisha who has earlier came in and did the cleaning. Suddenly multiple thoughts started encircling my mind. Did she saw me nude??

Did she touch my dick?

What will she be feeling after seeing this?

I had n number of question popping in my mind like windows error !!

I simply said yes.

I was feeling horny with such thoughts. I took my penis and while in the shower I was moving the upper skin of my dick downward and enjoying the warmth of water jet over it. I did this for few minutes and started moving my thick dick to have pleasure.

Within 5 minutes of masturbation, I had cummed heavily. I took a bath, dried myself and went to lunch at Nisha’s place. She was wearing shorts and t-shirt.

This was not the first time I was seeing her in this attire. But she looked gorgeous to me. The thought that she has seen me naked was arousing me. I was wearing shorts and full-length t-shirt to her house. Due to those thoughts, my dick was already semi erect. She welcomed me with a smile and asked me to sit on the dining table while she serves the food.

I sat there quietly and was seeing her. While she walked past me I could see those huge butts moving up and down in rhythm to her motion. I kept my hand on my dick over my shorts and was squeezing it. She brought the foods on the table and sat in front of me and serve me foods. I was not making an eye contact.

When she sensed I was not acting normal she broke the tense situation by asking why did you not go to the office. I said I was feeling bored so thought of taking a day off. She was behaving normally and asking so what’s your plan for the day.? Going out somewhere? Meeting your girlfriend? Blah blah.

I was just paying attention to her boobs which were very well visible to my naked eyes. Each bite I took I would imagine myself sucking those melons. Nisha was talking to me and I was engrossed in eating… Eating her boobies in my imagination.

She pinched me and asked what happened. I lied that I am having a headache. She told you can sleep her after your lunch I will give u head massage. I finished my food and she gave me a way to her bedroom. As I was tall I was not able to fit on her sofa. I lay on the bed and was thinking this is the same place where anish would be fucking her. I was getting hard on due to such imagination.

Meanwhile, she went to keep the utensils and came back to the room with oil. She took my head and kept it on her lap. I was so aroused as I could the under part of her boobs from below. I was slowly getting aroused. She was like a careful girl caressing my head and giving me a head massage. The smell of her was mesmerizing me, I wanted to just squeeze her big 36d boobs. I initiated the chat, I asked her

I- where is anish ?.

Nisha – he has gone to the office and will come back in the evening.

I- what do you do when he is not in the house, don’t you get bored.

N- today you are here, I should I get bored?

I was loving her talks and thought of surprising her with my question.

I- did you come to my room in the morning ?

N- yes I did. You were sleeping so I did not wake you up.

I- did u see me on the sofa.

She laughed at it and said.

N- I was there for almost half hour I saw everything idiot.

I was bamboozled by her frankness.

I- did you see my dick?

N- yes I did.

I- what do you feel when you saw it.

N- it was huge.Anish has got a smaller one than this.

As the chat was going well. I picked myself up and sat next to her.I was seeing deep into her penetrating eyes. Her lips were inviting me for a kiss. She then opened up and was asking questions which were increasing my dick rate !! Yes, dick rate….

N- tumne kabhi kisi ladki ko choda hai (did you had sex experience with anyone)

I- yes I had sex with few.

N- tumhara stamina kitna hai, kitne baar kar sakte ho,( how many time you can do it in one go)

I- if its you ii can do it for minimum 4 times.( I had sex with my cousin once for 4 long sessions once)

N- impossible tum itna kar hi nahi sakte. ( you can’t have sex for so much session)

I- if I prove that to you what you will do whatever I ask you, you will have to do it. She readily agreed to it.

I thought this is the right time to approach her. I put my hands on her thighs and again ask her whether she will do what I ask if she loses. She again agreed and said. Karke dikha pehle fir bataungi.(do it first then I will tell). I was agitated with her reply and thought of showing her how can I do that. It was 1.00 pm and I knew it will take minimum 6 hours for her hubby to come even if he is late.

I went near to her and kissed her on lips. I did not even try to force myself on her.

As soon as I kissed her she opened her mouth without any hesitation and we were engrossed in the kiss. I kissed her for few minutes and my hands started roaming on her boobs over her top. I was moving my hands around her breast and could feel her heart beats. She pushed me aside and removed her clothings in a jiffy. I loved her aggressiveness.



She was giving a nice view of her boobs. Her low neck tank top gives me full access to her two fully developed boobs. This boobs I tell you resembled like mia khalifa’s big rounded one. She was naked in a minute before me without any help from me. She said this is my gift for your dick. Show me what you have . I was already horny and took out my dick.

I walked near her and kept my dick near her mouth. My zuzu was longing for her lips. She took it with her hand and pulled me with my dick on the bedside. It was paining due to her grip. She said fuck me till I die.I knew I a having a lifetime experience with this lady. She pulled my foreskin backward and the bob was out like a purple and red lollypop.

She placed the tip of her tongue on the part of my penis from where we pee. The sensation of her touch was mesmerizing; it gave a sense of shock in me. She rolled her tongue over my penis forehead and licked it like a slut. She indeed acted like one.

My one hand was at the back of her head keeping her busy around my dick and other started to feel her 36 d big boobs and pinched her nipple. She screamed out of pain by removing her mouth from my dick. She said don’t do it again or else I won’t suck you.

I was quiet and moved my hand to other boob. I played with them. I knew that pleasure was building inside me and I could explode anytime. I pushed her towards my head and without giving any signal. I grunted and spurted all my sperms in her mouth. It hit her throat and she choked.

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.

Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Statistics showed that most people (33 percent) click on a paid search ad because it directly answers their search query.

Interestingly, 77 percent of respondents said that they are confident that they can recognize paid search ads versus organic advertisements. For this reason, marketers need to be mindful of the search-intent of B2B buyers as they target keywords, craft ad copy, and landing page destinations.



Marketers and the Benefits of PPC Ads

Although buyers can recognize PPC advertisements versus organic ads, this is not stopping them from clicking, according to previous research.

Clutch conducted a survey to determine how PPC is benefiting marketers. Although 77 percent of customers say they can spot PPC ads, they often choose to click through to learn more about business offerings. About 75 percent believe that these ads typically make it easier for them to find information about companies online.

“Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey. “Namely, businesses can improve their brand awareness and earn high-quality site traffic if people find their ads helpful.”

Only 19 percent of customers said they clicked on a paid ad because it had a compelling title, description or image. Most people (33 percent) previously noted that they clicked on an ad because it answered a question.

Have you heard of Pay-Per-Click (PPC) management? If so, do you know how it works? Did you know that PPC can help your company’s advertising initiatives?

In 2017, about 7 million advertisers invested in PPC management. The investment hit a staggering total of $10.1 billion. But these numbers should not be enough to entice.

You need to understand what PPC really is and how you benefit from it. Why should you invest in it, after all, instead of sticking solely to SEO?




What Is PPC?

Before we discuss PPC management, let us first define what PPC is. PPC is a type of internet marketing model. It involves advertisers that pay a certain fee every time their ads get a click from online users.

In essence, PPC does not help companies earn organic visits. PPC buys those visits for your website.

One of the most popular forms of PPC is search engine advertising. Through this method, advertisers can bid for ad placements. These placements are in links that 

search engines sponsor.

For example, your company offers handbags; so you bid on the keywords “quality handbags.” Through PPC, your ad may show up on the top spot of Google’s results page.

Whenever a person clicks on your ad, PPC directs him to your website. In turn, you need to pay a minimal fee to the search engine.

If you are wondering if paying for $4 click is worth it, the answer really depends on the PPC campaign’s effectiveness. Even if a click costs you $4, it becomes insignificant once you sell a bag that’s worth $200.

PPC Management: How Does It Work?

Now that you have an idea on what PPC means, let’s discuss what PPC management is. It basically involves a team of marketers that will oversee your company’s PPC strategy. Their management team’s goal is to ensure an effective PPC strategy in relation to the budget that you have.

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. One of the best ways to do that is through SEO. That being said, one of the major activities for SEO is link building. Efficient link building helps you build relevancy as an industry expert.

It also helps you expand your reach on the market and gives potency to your content. Not only that, but high-quality backlinks share the first place with content as the most important factor for rankings on search engines, such as Google. That being said, creating high-quality backlinks requires a good link building strategy and the right approach that will yield value to your business. Here are a few tips for creating such a successful link building strategy.



1.Know your target audience well

Understanding your target audience is the key to having a successful link building strategy. The main reason is that you must craft links and content that is in accordance with your audiences’ preferences and likings. Otherwise, you’re simply wasting time on building irrelevant links that won’t yield any interest or drive more traffic to your website for that matter.

Therefore, you should conduct some thorough market research and find out as much as you can about your audience. For instance, who they are, what their interests are, what their needs and expectations are, as well as what their core demographics are. That will tell you more about what type of content to create for both your audience and for your link building campaign.

2.Seek out relevant sources for your links

When creating quality backlinks, it’s important to do so on credible and reputable sources. The main reason is that the more credibility and domain authority your sources have, the more credibility you gain in return. Not only that, but you must also target sources, such as websites and blogs your target audience visits or follows.

That way, the links you build on those sources will be more efficient and will engage your audience and help you build awareness. A good way to start would be to identify good guest posting sources. By becoming a contributor on relevant blogs, you ensure that your audience notices and shows interest in you. In addition, you’re positioning yourself as an expert, which will help you build trust with your audience.

lf Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in a deliverable product — won sales — it would soon be shut down to determine what is wrong.

However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Lack of lead management impacts lead conversion and ROI

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known

 as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps.



Lack of lead management impacts lead conversion and ROI

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps.

MarketingSherpa captured some of the key lead management issues in the B2B Marketing Benchmark Report. Of the 1,745 marketers surveyed, the research showed the following:

b2b lead management, Introduction to Lead Management68% of study participants have not identified their Sales and Marketing Funnel

61% send all leads directly to Sales; however, only 27% of those leads will be qualified

79% have not established lead scoring

65% have not established lead nurturing

In my own experience working with companies, I’ve found the top issues include:

Marketing qualified leads (MQLs aka inquiries) have been sent to salespeople without qualifying them first or sending leads to Sales based on lead scoring alone.

A lead nurturing program has not been implemented.

Sales has not been given the means to hand leads back to marketing to re-engage for further work or nurturing on their behalf.

One of the things we’re really proud of at KoMarketing is the length of our client relationships. While we have clients who have only been with us for a year or two, we have others who have been with us for over 12 years. In the digital era where things change on a dime, that’s pretty amazing!

The thing is, we view our programs as real partnerships. At the end of the day, we are only successful if our clients are successful.

Now, you might be thinking, “Casie, I thought this was a blog post, not a sales pitch?”. Bear with me. See, one of the reasons we’ve had these long-lasting relationships is because our clients help us deliver results. They ensure we have the right information, the right tools, and the support we need.



And that’s the key.

For businesses that are currently working with a B2B digital marketing agency or looking to work with one in the future, there are a few things you can do to create a successful partnership. Let’s take a look.


Communicate Expectations

The majority of programs fail because there is a breakdown in communication, specifically when it comes to expectations. Be clear in what you are looking to get out of the program and how you expect the program to run.

For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is. This will determine the type of tactics they use and how aggressive they need to be. It can also dictate budgets.

Here’s another example – If you want content written in a certain voice, be clear in what that voice is. Provide your agency with brand guidelines, examples of existing content, and don’t hesitate to connect them with the communications team or SMEs who can provide more insights into how things should be written.

The more clear and direct everyone is in their expectations, the better off everyone will be. Our most successful programs stem from having clear expectations set at the beginning of the program and reiterated and adjusted as needed. Don’t hesitate to speak up.

Done correctly, implementing sound SEO strategies can spread brand awareness, improve search engine results, and drastically increase the quantity and quality of your inbound traffic — all of which lead to more conversions, more leads, and more revenue. 

Unfortunately, most companies either aren’t familiar with SEO, don’t understand its importance, or blatantly ignore proven best practices — and it shows. In one sense, this is a real shame because a little SEO love can go a long way. On the other, it’s super awesome because it presents a golden opportunity for your organization to optimize your digital properties and get ahead of the competition. 

Regardless of where you’re at in your digital marketing journey, it’s important to understand common SEO mistakes and how to correct them. So, today, we’re going to run through five of the most common SEO issues and offer simple advice on how to fix each problem.  



1) Missing Meta Descriptions

Mistake: Sure, meta descriptions don’t directly influence search engine results page (SERP) rankings. However, search engine algorithms rely heavily on their interpretation of how visitors are experiencing a given page, which means you need to be writing for a human audience — not for an unknown mathematical equation. 

If a user reads your meta description on a SERP, clicks through to the page, and is greeted with totally unexpected and irrelevant content, they’re likely going to bounce — which is a negative SEO metric that will damage your efforts over time.

Solution:  You need to write concise and direct meta descriptions that accurately describe the content of each page. Try to keep the length of your copy at less than 160 characters to ensure your description fits on the SERP. At the same time, include enough information to describe the content sufficiently and compel your users to click through to the page. 

For best results, be sure to include your focus keyword in the meta description in a way that feels relevant and organic. Google will bold these keywords on the SERP when they match your users’ queries to reinforce the fact that they are relevant searches, giving you an additional advantage over your competitors.

Lastly, never use the same meta description copy for multiple pages. Duplicate content and meta information confuse users and search engines alike, which could lead to poor user experiences and a steep decline in clicks, time on page, and conversions.

2) Keyword Stuffing

Mistake: Keyword stuffing is an outdated and shortsighted SEO technique designed to trick the search engines into ranking organic content higher on SERPs. The premise is simple: overload your page with keywords to emphasize the message of the page. The problem is in the execution, as keyword stuffing always leads to odd and irregular phrasing with very little value and a terrible experience for the user. 

Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences. According to Forrester, continuous optimization is “an analytics-driven approach that seeks to leverage every customer interaction to evolve the understanding of the customer, which is in turn used to evolve and optimize current and future customer experiences.” In today's age, optimizing your digital presence to meet the needs of consumers is vital in promoting new sales, customer loyalty, and business growth.

Why Is It So Difficult to Achieve?

Often times, while some members of an organization may wish to start moving toward optimization, there are factors that actually prohibit their ability to achieve it. Common challenges that businesses are faced with include lack of data available and the misconception that all visitors are the same. It’s important to understand that every user is unique, and not everyone will engage with content or experiences in the same way across digital channels (think email, website, and mobile apps). Without an ample amount of data, decisions tend to be based upon opinions and hypotheses rather than factual evidence.



So, Why Should Your Business Care About Optimization?
By utilizing a testing strategy to reach optimization, businesses are able to use data as evidence in deciding what content, designs, and experiences will resonate with people most in order to create better-performing user experiences across the board. There are a plethora of reasons as to why businesses should adopt an optimization strategy, but here are a few of the most common reasons:

1) An optimized UX on your website or app shortens the path to conversion for your visitors.

Consumers are constantly looking for the quickest and easiest ways to accomplish tasks, and optimizing the user experience is vital in helping users accomplish this. By testing and collecting data to determine exactly how users interact across digital platforms, organizations are armed with the facts around how to convert visitors quickly, easily, and seamlessly without a conscious thought from the user.

2) Gathering actionable insights allows your business to keep up in an ever-changing marketplace.

Gathering actionable insights is where data collection becomes a true game changer. Monitoring users on a website allows a great deal of information to be gathered, and based on user behavior, areas of opportunity and areas of strength can be identified extremely quickly. This allows business to turn data into knowledge and power, to eliminate the guesswork when planning for future designs and experiences.

3) Cross-channel enablement enhances your ability to foster brand equity.

By testing, collecting data, and gathering actionable insights, business are able to start moving toward a cross-channel approach. Serving users consistent experiences across digital channels not only helps increase brand awareness, but it fosters the idea of brand loyalty and the ability for visitors to remain connect and engaged with specific products or brands that are of interest.

Many organizations then started placing high hopes that all their knowledge management woes would have found their savior. If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. The wisdom of crowds would run its magic, and we’d have high quality and up-to-date content we can rely upon.



Image by Octavio Rojas via Flickr

Six years later, we can safely say that the predicted wiki utopia never materialized. Was that just a collective hallucination caused by too many consultants who drank a lot of the Kool-Aid 2.0? How come that Wikipedia is even more successful today than back then (6th most accessed site worldwide), but a good chunk of our corporate wikis are moribund and abandoned, with content that’s often worse than the ones created by our decades old, expert-based, top-down traditional processes? Was Wikipedia just the exception that proved the rule? Is the Britannica model really outdated? Keep reading, and you may find that the actual answer is a bit of the above, but with a significant twist.

Before showing any numbers to show the success of Wikipedia, just take a look at Wikistream, an impressive visualization of what’s happening in Wikipedia right now. Here’s a snapshot as a teaser, but I highly recommend you to click in the link above for the real deal:

As you can see, at any given moment there is an incredible number of editors frantically updating Wikipedia. Thus, it’s no wonder that enough of interesting and high-quality content is produced to convince more than 400 million unique people to visit it every month. Here’s Google’s estimate on the number of monthly visitors for the top sites on the web (excluding themselves):

Now, take a look at this second stat: in the English version of Wikipedia, you have approximately 23 editors (generously defined as people with 5 or more contributions) per million speakers (1.5 billion, counting the ones with English as a second language). If I did the math right, that means approximately 35,000 editors who contributed to almost 4 million articles there.

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t.

This is where highly targeted negative keyword lists come into play.

Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. This will save a company money by avoiding being shown on irrelevant search queries.

With Google’s most recent changes to the match types, it is now more important than ever for technology companies to have a fine tuned, carefully vetted, negative keyword list.

In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign.




Specific Industries

It is essential to understand how to align keyword targets to applicable industry verticals. More than likely, companies are not trying to target every paid search campaign to every type of industry. Understanding specific industries of focus will not only impact keyword bidding, ad copy, and landing pages, but also the negative keyword associated with ad visibility.

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement:

“Real Estate”
“Accounting”
“Marketing”
“Construction”
Current Events

Technology is always changing, especially when it comes to current events. Sudden changes in the news can affect what people are searching for. If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site.

Geographic Targeting

Not all technology companies can have the widespread reach of Apple or Google. Companies start small and can expand when it’s the right move. In the meantime, it is important that users from non-serviced areas don’t see the ad.

While geographic targeting will help mitigate the amount of traffic from specific states/countries, a comprehensive negative list of states and cities of where a company doesn’t operate is important to implement as well.

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily basis for creating content. I have learned some important lessons about blogging that are specific to this technical and industrial audience.

Editorial calendar: This may sound like content marketing 101 but let me tell you why it is so important for industrial blogs. At a recent discovery meeting, I received little to no response when I asked a group of engineers about their customers’ challenges that we could blog about. I was expected to do the industry research and come back with a list of topics. Ideas for blog posts just flowed after I presented my findings. I kid you not; I now have weekly blogging topics lined up until the second week of November for this manufacturing client.



SME Interviews: I have found it a lot easier to write technical blog posts if I start by interviewing SMEs. I have to do my homework and come prepared with a list of intelligent questions to ask. Engineers can spot a novice quickly and they are not particularly patient with people trying to interview them about a topic that the interviewer knows very little about.

Be a ruthless editor: Writing copy based on interviews is one thing but the skill that I find most useful is editing. It takes time and understanding of the subject matter to publish blog posts that are compelling stories that educate and engage readers. One caveat I have discovered is that there is a fine balance between being a marketer and a technical content editor. What may sound geeky to a marketer may be just the right content for a technical audience.
Become an SEO expert: You’ve got to learn most everything there is to know about keyword research, on-page SEO and internal linking with keyword-rich anchor text. There is no point in publishing a bunch of unoptimized blog posts that your target audience will never find in search engines. SEO and social marketing skills are what separate a content marketing expert from a copywriter.

Add a touch of humor: This one is a myth buster. Contrary to popular belief, engineers do have a sense of humor and appreciate wit. Just don’t go overboard and try to be too clever and cutesy. Clever wordsmithing will only take you so far if your content lacks technical accuracy and substance.
For more on this topic, you may want to read my earlier post, “How to Coax Content Out of Engineers.”

As a Mechanical Engineer myself, I find it easier to interact with technical SMEs but I still have to go in there prepared to get my job done. I know I couldn’t just wing it after all these years and having written hundreds of industrial blog posts.

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can it?

Let’s be honest about something. Even though pop-up ads have become less of a nuisance, you still don’t dare turn off your ad-blocker. You may be a small business promoting your brand online, but every click you get is a glittering buoy in a sea of apathy. Perhaps digital advertising could learn a thing or two from print ads.

Different marketing styles need to stick together when the going gets rough. So, here are ways print and social media can integrate for a better yield.



Business Cards

Whether you’re a freelance artist or a realtor in North Carolina, business cards are as professional as a LinkedIn page. Cards are great for handing out at events or meetings. In addition to your occupation and company, be sure to include social media and website addresses. A sleek, eye catching design goes a long way, too.

Catalogs

In 2016, catalog mailings were still sent 9.8 billion times despite the presence of online retail. This is because catalogs keep the buyer immersed in a brand while away from a computer.

Make catalogs available upon request to returning customers and new ones. Treat your catalog like a specialized magazine that showcases your products to prospective buyers. Sweeten the deal for them by adding exclusive coupon codes and giveaways that can be redeemed by mail-in or online.

Crowdfunding

Remember those PBS telethons where you donate money to support their programming and get a free tote bag? Crowdfunding is like that, but better.

Crowdfunding sites like Kickstarter and Patreon are social media platforms that connect producers with their consumer base. They provide a clubhouse aesthetic wherein patrons commit a subscription fee to the supplier. In return, they get bonus rewards on top of new and improved product. These rewards vary based on the amount. They can be personalized mailings of postcards, artwork, t-shirts, or any other published materials.

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content.

But ever since Google’s Penguin update, fewer and fewer opportunities exist to obtain backlinks that meet these criteria. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building.

What Is a Broken Link?

A broken link is when you click on a link and it takes you to a 404 page. Broken links are also often referred to as “dead links,” as the page you were directed to is now dead.

Even if you have tried broken link building in the past and say it doesn’t work, you probably weren’t doing it correctly. Don’t worry, I’ll tell you why in this article.

The process of broken link building involves seeking out website pages in your industry with broken links in their content and then contacting their webmasters to offer your own content or link as a replacement for these dead URLs. If you’ve struggled to find new link building opportunities in the past, read on to find out exactly how this useful process can be implemented on your own website.

1) How to Find Broken Links: Identifying Web Pages

The first step in the broken link building process is figuring out how to find broken links. It’s not as hard as you might think.

If you’re going to contact webmasters with broken links and recommend that your own URL replace the dead references you’ve identified, the obvious first step in this process is to find web pages that contain these outdated links. There are a few different ways you can do this depending on your time constraints and budget.

CitationLab’s Broken Link Finder (Big Budget)

If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. Depending on your marketing budget, investing in a program like this can be a great way to build the largest possible number of links in the smallest amount of time.

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings.

Businesses at their core, exist to solve a problem for their target audience. Once a business remembers this (even if they consist of a single person), it’s easy to see how basic B2B marketing strategies as mentioned on Forbes, like targeting actual humans, building trust, and reducing expenses for clients can have true appeal and effect.

By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Furthermore, the internet has made it easier than ever for small businesses to scale, especially because they have better access to vendors and drop-shipping companies they can partner with to make their products and services available to more people.



A few good examples of this were given in Diana Huff’s post titled U.S. Manufacturing Anchors the Innovation Economy, which not only discusses how technology has furthered the development of B2B innovation, but it has also allowed companies like Diverse Woodworking, which started in a garage and now has scaled to large warehouse to create custom wood-carved products.

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read. Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible.

In John Deere MachineFinder, optimizing John Deere dealer web pages and contact information has become an important localization element of the entire online marketing program. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?

The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources. These start-ups typically achieve this growth by taking advantage of low-cost alternatives to traditional marketing that can be extremely effective when done well.

A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible.

Your business may not be in the start-up stage, but you can still use growth hacking techniques to grow your business.

When you apply these techniques or “hacks” to your content marketing, you end up doing something that’s come to be known as “content hacking”. A content hacker is someone who achieves massive growth through content.



Quick Takeaways

Content hacking can help boost your marketing efforts in a short time, with a limited budget.
Good content hackers are data-driven, innovative, and constantly optimizing their content.
Analyzing your own successful content and that of your competitors is a great start for driving content growth.

Content Hacking Basics

So how do you become a content hacker? The key is to think outside of the box and look for little content marketing tricks that you can take advantage of to attract more social shares, drive more traffic to your site, and boost your conversion rate.

These days, nearly everyone is using content marketing, and for a very good reason – it’s more effective than many other marketing channels, and yet, you can get started on a shoestring budget.

Some of the things you must consider to growth hack your content marketing include:

SEO – Google’s algorithm is always changing. Successful content hackers stay up to date with these changes and know how to craft their content in order to use them for their own benefit.

Data analysis and optimization – successful content hacking strategies are almost always data-driven. By carefully analyzing the data you have available, you can look for optimization opportunities and tweak your content strategy for growth.

Recognizing opportunities – a good content hacker will always be on the lookout for the next opportunity. Something like being the first to publish a breaking news story in your industry could be your key to achieving explosive success.

Understanding virality – viral content is one of the cornerstones of content hacking. There’s no sure-fire way of ensuring a piece of content goes viral, but content hackers will do their best to maximize the chances of this happening.

Originality – content hacking is all about finding your own unique path and not copying what everyone else is doing. Only those who experiment and think outside of the box can become true content hackers.

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates.

How to rank better in 2018To make things more challenging, Google hasn’t provided any indication of what factors may be contributing to SEO improvement or deterioration. SEO pros know there have been algorithm changes. They just can’t identify exactly how they have been affected.


Despite the uncertainty, there are still certain practices that stand the test of time with SEO. So, if you want to virtually guarantee an improvement in your website’s organic search position, here are a few ideas you should implement in addition to on-page optimization.



Ensure that all of your site’s 301 redirects are going to the right URLs.

It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects.

You can view your redirects either by running a crawler on your website, analysing the server logs, or viewing the list in your redirection plugin (if you have one installed).

Analyse your server logs.

The server logs will unearth the most valuable technical data for your site’s SEO campaign. They will show the exact timings and navigation path that search engine crawlers take on your website. It’s essential that you analyse the URL paths, redirections, loading success, or errors flagged in the server logs.

Additionally, you will need to identify how many URLs the search engine crawler is visiting each time it’s on your website. This way, you can optimise your “crawl budget” to ensure the search engine crawler finds and indexes the URLs and the content that you want it to access on your website.

Add a responsive mobile design to your website.

Google continues to put more emphasis on mobile-friendly websites. The easiest solution is to add a mobile-responsive design for smartphones, tablets and other portable devices. If your site is also configured to a mobile application, Google provides developer guidelines to allow users searching from mobile devices to open the app directly from the organic search result.

Add AMP to your site’s content pages.
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If your website hosts informative articles, blog posts or news articles, you’ll want to incorporate accelerated mobile pages (AMP) on your site. This will allow you to serve content more quickly on mobile devices. Google tends to look favourably on sites that incorporate AMP.

Automate SEO activities with Sheer SEO

Minimize your web page size to improve the loading speed.
Web page loading time is important because the search engine crawler will attempt to download as many pages as it can to crawl and index the web content. If a web page size is too large, it will slow down the crawling process and may force the crawler to leave the website prematurely.

Aim to limit the size of your web pages to 1MB or less. This should allow the crawler to download and crawl more pages, thus improving the organic search visibility of the website.