Everybody hates getting cold calls from companies and most people will hang up almost immediately. So, surely, you should just give up on phone marketing in your business because you’re not going to see any returns on it? You can just rely on social media and content marketing and find your customers that way instead. While it’s true that digital marketing methods are a very important tool, that doesn’t mean you should write off phone marketing altogether. There are still some great ways that you can use phone marketing to find new leads and boost sales, here’s how you can make it work.
Generate Leads First
It’s important to generate leads first because if you just start calling up random people, most of them aren’t going to have any interest in your product. You’re putting a lot of resources into a marketing strategy that isn’t targeted at all so you won’t see any returns on it. However, if you’re calling people that are in the right demographic or have already shown some interest in your products, you’re far more likely to see positive returns on your investments. Try to do some good market research and identify the different demographics that respond well to your products, then focus on those groups. You can also target customers that have bought from you in the past because they’re more likely to listen to your pitch over the phone as there is already some trust there.
Plan Call Schedules
People are more likely to respond to calls at certain times. If you’re calling people up while they’re at work or late at night, you’re not going to get much response. As a general rule, the mornings are better than afternoons and people don’t tend to like getting calls after they finish work. However, it all depends on your target demographic. For example, if you’re marketing to retirees that are likely to be at home during the day, you can be a bit more flexible. Try to think about who you’re calling and what their schedules are likely to be, then build your schedules around that.
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