Are you stumped about content marketing? It seems like it’s all you hear about these days in digital marketing.
That isn’t without good reason. 72% of marketers said that relevant content was their most important SEO strategy.
The question is, how can you make content marketing work for you?
Below are five content marketing trends in 2019 to look out for.
1. Less Click Bait
Getting people to see your content is one of the hardest tasks out there. This problem led many marketers to use clickbait titles that encouraged people to read their articles.
But people are starting to wise up. They want to read relevant content, not sensational headlines.
Content creators will continue to create better content that people want to read. It’s what will bring people back to their sites and build up trust with their audiences.
2. Voice Search
As AI has improved over the past few years, it’s led to better voice search. More searches are now voice searches as a result.
This change means that content marketers will need to start optimizing for voice SEO.
People ask questions out loud differently than they type them. We will see new keywords to optimize for as a result.
3. Increase in Alternative Formats
Text has dominated the web for a long time. That’s changing now.
Video, in particular, is making up more consumption than ever. 45% of people watch more than an hour of video per day online. This number is likely to increase in the future.
That isn’t without good reason. 72% of marketers said that relevant content was their most important SEO strategy.
The question is, how can you make content marketing work for you?
Below are five content marketing trends in 2019 to look out for.
1. Less Click Bait
Getting people to see your content is one of the hardest tasks out there. This problem led many marketers to use clickbait titles that encouraged people to read their articles.
But people are starting to wise up. They want to read relevant content, not sensational headlines.
Content creators will continue to create better content that people want to read. It’s what will bring people back to their sites and build up trust with their audiences.
2. Voice Search
As AI has improved over the past few years, it’s led to better voice search. More searches are now voice searches as a result.
This change means that content marketers will need to start optimizing for voice SEO.
People ask questions out loud differently than they type them. We will see new keywords to optimize for as a result.
3. Increase in Alternative Formats
Text has dominated the web for a long time. That’s changing now.
Video, in particular, is making up more consumption than ever. 45% of people watch more than an hour of video per day online. This number is likely to increase in the future.