Did you know that over 80% of trade show visitors are potential customers?
Despite being a traditional form of marketing, trade shows are one of the most effective ways of creating brand awareness and recognition.
Even so, exhibitions require a lot of planning and commitment for them to make an impact on your company’s bottom line.
Here’s a trade show checklist that can guarantee a positive return on your investment.
1. Pick the Right Trade Show
Not all trade shows will have the impact you desire on your business.
These days, there is a growing trend for exhibitions to be niche oriented. From tech to fashion, you will find trade shows in almost any industry.
Though you may not be barred from exhibiting, it might not make business sense to sign up for an event that targets an audience that is different from yours.
Most trade show attendees are specific in the kind of information they are looking for.
Your network is a good way of identifying suitable trade shows. Get in touch with other players in the industry to learn about different exhibitions. Inquire about the ones they find beneficial and find out why.
This way, you can avoid the mistake of signing up for the wrong events.
If you identify a suitable event, make sure to book early. This will give you ample time to strategize and prepare. You must also review all the requirements from the organizers and adhere to them.
Some things to take note of include:
Insurance requirements
Required documents
Booth set up deadlines
2. Choose Your Primary Objective
Trade exhibitions offer multiple opportunities for companies. Trying to do it all on one show may compromise the quality of your delivery.
Despite being a traditional form of marketing, trade shows are one of the most effective ways of creating brand awareness and recognition.
Even so, exhibitions require a lot of planning and commitment for them to make an impact on your company’s bottom line.
Here’s a trade show checklist that can guarantee a positive return on your investment.
1. Pick the Right Trade Show
Not all trade shows will have the impact you desire on your business.
These days, there is a growing trend for exhibitions to be niche oriented. From tech to fashion, you will find trade shows in almost any industry.
Though you may not be barred from exhibiting, it might not make business sense to sign up for an event that targets an audience that is different from yours.
Most trade show attendees are specific in the kind of information they are looking for.
Your network is a good way of identifying suitable trade shows. Get in touch with other players in the industry to learn about different exhibitions. Inquire about the ones they find beneficial and find out why.
This way, you can avoid the mistake of signing up for the wrong events.
If you identify a suitable event, make sure to book early. This will give you ample time to strategize and prepare. You must also review all the requirements from the organizers and adhere to them.
Some things to take note of include:
Insurance requirements
Required documents
Booth set up deadlines
2. Choose Your Primary Objective
Trade exhibitions offer multiple opportunities for companies. Trying to do it all on one show may compromise the quality of your delivery.
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