If you want your business to be wildly successful, you need to have a killer social media presence.
Selling fancy socks to teenagers? You can grab their attention on Instagram.
Trying to market a new brand of medication to the elderly? A lot of older people have turned to Facebook for their social interaction.
Social media isn’t a passing fad, it’s a phenomenon that you need to master if you want your business to excel. It can be difficult, however, to know what to do if you’re inexperienced. Luckily, social media marketing isn’t an unconquerable subject.
Here’s why you need to start your campaign immediately.
Benefits of Social Media for Businesses
If you still aren’t convinced that you need to beef up your social media presence, you’ll probably change your mind after reading the rest of this post.
1. Web Traffic
Your product is wonderful. You know exactly who your audience is and what you want to say to them. There’s just one problem- how are you going to find them?
Solely relying on Google searches to find customers is risky. Yes, if you sell dog leashes and someone searches for a leash for Fido, you can buy advertising space to reach that person.
But what about the woman who’s casually browsing the internet, not thinking about her dog at all? Google isn’t going to be enough to open her wallet. But she might open her wallet when she sees pictures of awesome-looking leashes on Instagram.
2. Huge Conversion Rates
Traditional advertising is impersonal. Ads are targeted toward large swaths of the population and fade into the background.
Social media advertising, when done correctly, is aimed towards YOU. Your interests, your likes and dislikes are taken into account. This allows people to become more comfortable with your brand.
That familiarity with your brand can lead to impressive conversion rates.
3. Improved Customer Recognition
If you could, you would probably plaster your brand’s logo everywhere in sight. Obviously, that’s not practical in the real world.
Social media is different. Knowledge of your company can spread fast and organically. Because the posts that you share can be seen by thousands or even millions of people, you’ll be able to reach an audience that you otherwise wouldn’t.
Someone who’s just casually browsing their news feed might hear about your brand because one of their friends re-posted your ad.
Selling fancy socks to teenagers? You can grab their attention on Instagram.
Trying to market a new brand of medication to the elderly? A lot of older people have turned to Facebook for their social interaction.
Social media isn’t a passing fad, it’s a phenomenon that you need to master if you want your business to excel. It can be difficult, however, to know what to do if you’re inexperienced. Luckily, social media marketing isn’t an unconquerable subject.
Here’s why you need to start your campaign immediately.
Benefits of Social Media for Businesses
If you still aren’t convinced that you need to beef up your social media presence, you’ll probably change your mind after reading the rest of this post.
1. Web Traffic
Your product is wonderful. You know exactly who your audience is and what you want to say to them. There’s just one problem- how are you going to find them?
Solely relying on Google searches to find customers is risky. Yes, if you sell dog leashes and someone searches for a leash for Fido, you can buy advertising space to reach that person.
But what about the woman who’s casually browsing the internet, not thinking about her dog at all? Google isn’t going to be enough to open her wallet. But she might open her wallet when she sees pictures of awesome-looking leashes on Instagram.
2. Huge Conversion Rates
Traditional advertising is impersonal. Ads are targeted toward large swaths of the population and fade into the background.
Social media advertising, when done correctly, is aimed towards YOU. Your interests, your likes and dislikes are taken into account. This allows people to become more comfortable with your brand.
That familiarity with your brand can lead to impressive conversion rates.
3. Improved Customer Recognition
If you could, you would probably plaster your brand’s logo everywhere in sight. Obviously, that’s not practical in the real world.
Social media is different. Knowledge of your company can spread fast and organically. Because the posts that you share can be seen by thousands or even millions of people, you’ll be able to reach an audience that you otherwise wouldn’t.
Someone who’s just casually browsing their news feed might hear about your brand because one of their friends re-posted your ad.
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