Considering that 93 percent of online experiences begin with search, and that even 82 percent of customers about to buy something in store will still research online, brands today cannot afford to overlook the importance of SEO and creating a strong digital presence. Many organizations, however, have to learn how to manage this with a small SEO team. Given the immense task of fully optimizing a site and elevating a brand across the web, this can feel challenging.
Fortunately, we have seen many organizations that achieve considerable SEO success despite a small SEO team by using an optimal strategy. Here is what we would recommend for those who want to take their optimization to the next level.
Understand the importance of training people in multiple disciplines
When it comes to building a highly efficient small SEO team, you want to emphasize the importance of cross-discipline training and cooperation. One of the challenges faced by small SEO teams is the variety of disciplines that go into building a solid SEO strategy.
In general, you need someone who:
Can manage the technical side of SEO to help you take advantage of opportunities in presentation with coding and schema markup
Will produce high quality content to help demonstrate the brand’s expertise and trustworthiness
Has the ability to do standard on-page SEO optimization to help the content rank as highly as possible
Understands how to use social media to engage with prospective customers and drive traffic back to your site to build engagement and rankings
A marketer who understands the overarching SEO strategy and content production who can create schedules and fit all of the different pieces together into a solid strategy.
On a small SEO team, it may be a challenge to create a fully equipped team with a member to fill every role. Instead, often a single team member needs to have the insight to fill multiple roles.
Offer opportunities for team members to receive training in various disciplines that the group needs. For example, provide your content writers with lessons and training opportunities to help them understand how to do on-page SEO.
Online, there is now a wealth of opportunities for brands who want to find training for different areas of SEO. Blogs, like our BrightEdge blog, can help novice SEO professionals delve into different areas of specialization. Training courses and books can also help professionals learn more about how to drive success online.
Fortunately, we have seen many organizations that achieve considerable SEO success despite a small SEO team by using an optimal strategy. Here is what we would recommend for those who want to take their optimization to the next level.
Understand the importance of training people in multiple disciplines
When it comes to building a highly efficient small SEO team, you want to emphasize the importance of cross-discipline training and cooperation. One of the challenges faced by small SEO teams is the variety of disciplines that go into building a solid SEO strategy.
In general, you need someone who:
Can manage the technical side of SEO to help you take advantage of opportunities in presentation with coding and schema markup
Will produce high quality content to help demonstrate the brand’s expertise and trustworthiness
Has the ability to do standard on-page SEO optimization to help the content rank as highly as possible
Understands how to use social media to engage with prospective customers and drive traffic back to your site to build engagement and rankings
A marketer who understands the overarching SEO strategy and content production who can create schedules and fit all of the different pieces together into a solid strategy.
On a small SEO team, it may be a challenge to create a fully equipped team with a member to fill every role. Instead, often a single team member needs to have the insight to fill multiple roles.
Offer opportunities for team members to receive training in various disciplines that the group needs. For example, provide your content writers with lessons and training opportunities to help them understand how to do on-page SEO.
Online, there is now a wealth of opportunities for brands who want to find training for different areas of SEO. Blogs, like our BrightEdge blog, can help novice SEO professionals delve into different areas of specialization. Training courses and books can also help professionals learn more about how to drive success online.
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