Use Icons that Show Your Trustworthiness

Buyers face the prospect of being scammed each time they head to their digital checkout counter. If you want to improve your sales, put their minds at ease. Use icons that prove your trustworthiness.

First, make sure your site is using a secure, SSL certificate. Buyers can see whether your site is certified by checking the URL box in their web browser. If your site is certified, the word “Secure” will be shown before your web address.

You can also add icons, like those given out by the Better Business Bureau, VeriSign, and PayPal. Make sure you show these badges on the checkout screen and next to any forms that visitors need to fill out.



Buyers face the prospect of being scammed each time they head to their digital checkout counter. If you want to improve your sales, put their minds at ease. Use icons that prove your trustworthiness.

First, make sure your site is using a secure, SSL certificate. Buyers can see whether your site is certified by checking the URL box in their web browser. If your site is certified, the word “Secure” will be shown before your web address.

You can also add icons, like those given out by the Better Business Bureau, VeriSign, and PayPal. Make sure you show these badges on the checkout screen and next to any forms that visitors need to fill out.

One of the simplest of the eCommerce tips and tricks is to offer more payment options. All digital stores offer credit card options. Make sure that yours include Mastercard, American Express, and Discover.

The more options you offer, the less likely you are to lose a potential customer due to payment conflicts. That’s why you shouldn’t stop with credit cards. PayPal is also a must nowadays.

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